Jim Kelly

Jim Kelly Email and Phone Number

Creative Director focused on pharma, with deep consumer and digital roots @ Avalere Health
Jim Kelly's Location
Evanston, Illinois, United States, United States
Jim Kelly's Contact Details

Jim Kelly work email

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About Jim Kelly

I'm a Cannes Lion-winning, concept-loving, digitally savvy Executive Creative Director with boundless passion for big ideas in every marketing medium. I'm pharma-focused, but my deep experience in general advertising and consumer marketing continues to be highly relevant.In the past few years at Avalere Health, I helped grow a piece of business from zero to the biggest account in the network, led creative on what the trades described as the most anticipated drug launch of the year, and led a hugely ambitious awareness and education program that became the most award-winning campaign in agency history. Plus, I led creative on the agency's first-ever TV spots. It's been AMAZING!As a creative leader, I know how to manage teams, inspire great ideas in others, and execute them profitably. I’m a strong presenter and born salesman, with a consistent track record of winning new business, spurring organic growth and making award-winning creative work happen. I’m a friendly, collaborative colleague with a knack for strong relationships with clients, partner agencies and my teammates.

Jim Kelly's Current Company Details
Avalere Health

Avalere Health

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Creative Director focused on pharma, with deep consumer and digital roots
Jim Kelly Work Experience Details
  • Avalere Health
    Senior Creative Principal
    Avalere Health Jan 2020 - Present
    Chicago
    I was the very first creative hire on the argenx business and remain a key member of this fantastic team. I've overseen creative concepting and execution on a boatload of award-winning programs, including the Cannes Lion-winning MG documentary A Mystery To Me. Other awards include the Effies, the Webbys, Fierce Pharma Awards, PM360, MM+M Awards, Clio Health, DTC Awards ... honestly too many to list. Earning so many creative accolades while successfully launching multiple indications and driving fantastic business results for argenx has been and continues to be an amazing experience.
  • Self-Employed
    Executive Creative Director
    Self-Employed Jan 2018 - Dec 2019
    Chicago
  • Catapult Chicago
    Vice President, Executive Creative Director
    Catapult Chicago Oct 2010 - Dec 2017
    Chicago
    Throughout my tenure at Catapult (and sister agency Ryan), I've led creative teams on several pieces of business, including Wrigley, Kraft, and Kellogg's, and helped win several more, including KitchenAid, Pernod Ricard, and Bel Brands. I helped launch the digital practice at Ryan Chicago, and then also at Catapult, serving there as a member of the Senior Leadership Team. Focusing mostly on promotions, shopper marketing, and digital programs, we've scored a number of major creative honors, including several Reggie Awards, Pro Awards, Hub Prizes, The Effies, W3 Awards, and favorable press in Creativity Online, Adweek, and Huffington Post—a cover story on program launch day, no less! One of our programs was even turned into a network TV special run on CBS and Nickelodeon. It's been a fun ride.
  • The Marketing Store Worldwide
    Group Creative Director
    The Marketing Store Worldwide 2004 - 2010
    Was hired with a specific mission: to protect the agency’s single largest project; Monopoly at McDonald’s. After three years of successful shoot-outs against McDonald’s other retained agencies, and year after year of award-winning creative campaigns and positive sales comps, the client eliminated the pitch process and awarded the business to us outright. I also concepted, sold in, and directed the execution of numerous incremental programs worth millions in agency fees, including the Shrek Forever After All-Family Promotion, McDonald's Global Packaging Re-branding, McDonald’s Flavor Battle at the Sprite Step Off, the Big Mac Taste the Glory World Cup promotion, U Pick The Winners NCAA Tournament promotion, and many more. Among numerous creative awards over the past five years, my team took First Place in Promo Magazine’s 2010 Interactive Marketing Awards for the 2009 Monopoly at McDonald’s website.
  • Fcb Chicago
    Associate Creative Director
    Fcb Chicago 2003 - 2004
    Long-term freelance gig creating award-winning brand advertising and integrated marketing communications for John Deere, Boeing, Kraft, and Circuit City, among others. Loved the cafeteria, but found myself getting a little uncomfortable with the limitations, redundancies, and precarious outlook of traditional advertising.
  • Ogilvy & Mather
    Senior Copywriter
    Ogilvy & Mather 2000 - 2003
    Crafted award-winning national brand advertising (TV, print and radio) for Sears, Miller Brewing, Ameritrade, and Illinois Lottery among others. Served as primary creative contact for Illinois Lottery, and as part of the brand team that helped successfully defend the Sears business in a “jump ball” between the client’s two roster shops.
  • Bbdo Chicago
    Senior Copywriter
    Bbdo Chicago 1997 - 2000
    Crafted award-winning national brand advertising for various Wrigley's brands (Juicy Fruit, Everest, Extra) and Kahlúa, among others. Served as primary creative contact for Amurol gum brands, which included Everest Gum and Bubble Tape. Helped win several pieces of new business, including Kahlúa, Quotesmith.com, and National Potato Board.
  • Upshot
    Copywriter
    Upshot 1996 - 1997
    Copywriter/Conceptor crafting promotions and 360º marketing for MasterCard, Absolut, Southwestern Bell, Wrangler, and Budweiser, among others. Helped win the MasterCard and Absolut business, and became primary creative contact for MasterCard. My boss, a DDB alum, encouraged me to build my first advertising portfolio, which turned out good enough to inspire an extremely low-stakes bidding war between DDB and BBDO.
  • Institute Of Financial Education
    Marketing Manager
    Institute Of Financial Education 1993 - 1996
    My stint on the client side of marketing came at this training company serving the banking industry. Handled all aspects of marketing communications, including direct mail, catalogs, database marketing, trade shows, managing outside creative services, etc. This is where I learned to look at marketing the way clients do: solution neutral, results mandatory.
  • Channel Marketing
    Copywriter
    Channel Marketing 1990 - 1993
    Served as the sole copywriter (and the guy who changed the furnace filter) at this small integrated marketing communications agency. Did everything from press kits to print ads for regional clients in a variety of industries, from engineering services firms to famous local restaurants. Emulating David Ogilvy, whose book I had practically memorized at that point, I crafted a postcard campaign for Kinzie Street Bistro that rang up a 25% response rate. To quote Ogilvy on Advertising, I had "tasted blood."

Jim Kelly Skills

Creative Strategy Integrated Marketing Advertising Marketing Communications Direct Mail Interactive Marketing Creative Direction Packaging Television Interactive Advertising Concept Development Digital Strategy Digital Marketing Outdoor Advertising Brand Development Radio Relationship Marketing Copywriting Direct Marketing Brand Architecture Art Direction Mobile Marketing Marketing Packaging Design

Jim Kelly Education Details

Frequently Asked Questions about Jim Kelly

What company does Jim Kelly work for?

Jim Kelly works for Avalere Health

What is Jim Kelly's role at the current company?

Jim Kelly's current role is Creative Director focused on pharma, with deep consumer and digital roots.

What is Jim Kelly's email address?

Jim Kelly's email address is ji****@****ail.com

What schools did Jim Kelly attend?

Jim Kelly attended University Of Illinois At Urbana-Champaign.

What skills is Jim Kelly known for?

Jim Kelly has skills like Creative Strategy, Integrated Marketing, Advertising, Marketing Communications, Direct Mail, Interactive Marketing, Creative Direction, Packaging, Television, Interactive Advertising, Concept Development, Digital Strategy.

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