New business role working with senior communications executives and their teams to deliver media insights derived from AI-assisted human analysis that informs strategic business decisions.

• Led a team of subject-matter experts selling Cision Insights to Enterprise-level clients while also carrying a quote as a client-facing contributor.• Brought in two of the three largest new accounts in 2024 for Cision, achieving over 150% of goal in 2024

• Collaborated with Cision Regional Vice Presidents and Account Directors to drive engagements with Fortune 100 clients, accelerating sales cycles.• Provided strategic solutions to global enterprises, including reporting, benchmarking, executive briefings, and data-driven insights.• Forged high-value partnerships with clients, leveraging expertise in New Business role to create impactful relationships.

• Exceeded 200% of goal in first year, securing two largest deals on Enterprise team.• Surpassed goal by 178% in second year, bringing in two largest new client agreements.• Earned President's Club recognition for outstanding performance.

• Developed customer obsessed strategies for two global accounts, driving 84% revenue growth from under $1M to over $1.7M despite significant turnover within customer base.• Provided access to analysts, research, data, consulting, and events to bridge current needs with future potential.

Conversant, the world’s most advanced one-to-one digital marketing suite, helps clients build ongoing personal relationships between their brands and every person in their target audience. We enable marketers to leverage the full potential of their customer data by delivering hyper-personalized one-to-one communications on a massive scale. Note: Conversant was acquired by Epsilon, leader in offline data. • Partnered with VP- and C- level executives at IR500 retailers• Forged agreements to drive client value at the enterprise level, blending online and offline data• Pioneered growth beyond retail by bringing in multiple clients from new verticals

• Created major partnerships with universities such as Duquesne, Florida State, Notre Dame, Ohio State, Texas A&M, and the University of Pittsburgh, driving $510k revenue in 2013 (first full year)• Developed largest institutional partnership (University of Pittsburgh) in history of Intrax• Acquired Internship placements for US students in Germany, Spain, France, and UK
• Led integration of Intrax sales organization with newly acquired ProWorld • Trained and managed a sales organization of 15 responsible for field and inside sales of Intrax ProWorld portfolio of programs, growing revenue by 23% to $4.7 million in 2012• Innovated use of tablets for field sales in lead collection • Created and led ongoing sales training sessions for multiple divisions within Intrax• Launched new initiative to create global internship product with global host company platform• Became the face of Intrax Global Internships, by presenting at conferences such as NAFSA and MPACE, providing interviews to BusinessWeek, WSJ and New York Times, and filming videos to promote Global Internships

• Directed marketing strategy (including social media), web content, collateral creation, and sales activity (including introduction of Salesforce.com) for AYUSA Study Abroad and Intrax Internships Abroad divisions • Launched and led the development of a new premium division - Intrax Internships Abroad - creating innovative field marketing strategy that allowed the division to reach customers at a significantly lower cost than budgeted expectations • Guided Integration of University Outreach and Alumni Ambassador field team between Intrax Internships Abroad and newly acquired ProWorld service learning abroad division• Led development of franchise network for Lango division

• Impacted major marketing decisions across a broad range of industries with clients such as CNET, Del Monte, LucasArts, Safeway, Coldwater Creek, CurrentTV, 24 Hour Fitness, and McCann Erickson• Influenced corporate marketing, branding, new product development, and consumer insights groups• Partnered with senior management to play a significant role in the evolution of marketing insights resources with several major clients including a major retailer and a major beverage company• Directly impacted the successful launch of new products and the repositioning of brands, as well as the winning of new business for agencies• Increased both the size and quantity of business relationships each year, leading to expanded responsibilities to driving all advertising & PR agency new business in Western US and Canada• Developed largest billing account (Safeway) in history of Iconoculture • Increased sales each year despite major changes in territory each year

• Tailored unique, complex marketing and merchandising programs for clients such as ConAgra, Lexus, Coleman, Bridgestone, Invesco Funds, Yahoo!, Sprint, and Pfizer• Developed customized consumer and b2b tactics combining print media, web media, direct mail, targeted e-mail, web promotions, point of sale promotions, and event hospitality• Consistent high performer: Exceeded $1 million annual revenue three times (best was $1.45 million), averaging $930k/ year• Developed two largest accounts in history of Athlon Sports: Aventis Pharma & Invesco Funds• Managed all aspects of the sales cycle business – prospecting, access to senior execs, crafting programs, contract management through renewal while recruiting, training, and leading two sales representatives• Championed the business cases for the launches of the Athlonsports.com website and two new publications - Golf and Racing• Innovator: pioneered lucrative foray into pharma category; initiated & led sales force automation, developed category specific resources

• Marketed big ticket products to large corporate accounts in Michelin’s most prestigious division• Actively drove business both individually and directly in support of dealers• Increased Michelin share of business with all major dealers, exceeded objectives, and acquired two major new accounts in the face of a shrinking market and product supply problemsNote: Studied French to enhance international mobility within Michelin

• Sold Study guides to families door-to-door in the summers, recruited others during school year• Generated $140,000 in personal sales over 4 summers• Ranked #1 out of 110 Virginia Tech students; nationally ranked #9 out of 1500 first-year sales reps• Earned Presidents Club (1992, 1994) and Century Club (every year) Awards for exceptional sales • Recruited, trained, and managed successful sales force of 14, producing $130,000 in retail business; led sales training of 85 sales representatives Note: Closed many sales in Spanish

Internship as part of Master's Program• Developed key elements of GM North American Export Sales’ European strategy: marketing plan for Chevrolet Astro, competitive response to Ford Probe, and near real-time sales tracking tool• Impacted marketing and sales of North American built GM vehicles throughout Europe• Arranged sales training seminars and coordinated important promotional events, such as the Frankfurt Auto show, Luxemburg Hot Air Balloon World Championship sponsorship• Authored feature article in internal GM newsletterNote: Accomplished much of work in German