Draw up the Strategy for the Asia PacificGrow the BusinessSet up a network of Distributors and Dealers Develop the Marketing PlanParticipate in Exhibitions,Tradeshows and ConferencesWork with Government, Organisations and Key Stakeholders

Scope : Led Strategic Reviews and pursued Business Growth opportunitiesAchievements : - Led Strategic Reviews of Shell's Supply Chain for Melbourne and Perth Airports and Shell's Newcastle Terminal- Project managed the definition of the Fuels Product Portfolio Strategy and Next Generation of Retail and Commercial Fuels- Project managed the Retail, Commercial and Aviation Long Term Demand Forecast for 30 Terminals across Australia as part of Shell's Long Term Terminals Blueprint

Scope : Led Strategic Reviews, set up Distributor network, managed business sales and exitsAchievements- Introduced new product MFO 380- Secured capital funding for infrastructure investments - Led Transfer Price negotiationsExpanded on this role following 2 organisationsal restructures to take on Regional and then Global responsibilities- Undertook Strategic Reviews in >15 countries to determine market attractiveness and future footprint-Set up Distributors for marine lubricants in >15 countries- Managed country exit programmes

Scope : Led Strategic Reviews, drove growth through Marketing initiativesAchievements : - Drove the autogas business development opportunities in Australia and Globally- Executive Team memebr of the Global Autogas Leadership Teama nd the LPG East Zone Coordination Forum- Developed the New Market Entry Strategy- Led a number of Marketing initiatives which included drawing up marketing plans, introduced the "Shell Autogas" brand, set up the Autogas Pricing Toolkit, introduced promotions, set up the Shell internal Autogas website and introduced a Stakeholder Lobbying Toolkit- Lobbied Governments and Trade Associations

Scope : Managed the growth of Shell's Retail business in ChinaAchievements :- Oversaw the Retail Country Business Plan- Oversaw the management of Retail Service Stations through 6 JV's located throughout China- Coached and developed a high performance team- Oversaw the expansion of the Retail network

Scope : Managed Dealer owned Service StationsAchievements :- Selectively deployed strategic pricing initiatives- Achieved a high standard of operational excellence - clean sites, functioning equipment, monitoring of fuel losses, tight stock control, active participation in promotions- Led negotiations to acquire sites

Scope : Set up Retail BusinessesAchievements :- Drew up Network Plans for Beijing and Tianjin- Identified Joint Venture partners iniated negotiations- Undertook Feasibility Studies- Lobbied Provincial and Central Government- Signed groundbreaking Letter of Intent with Chinese Company to enter Beijing

- Planned BP's Retail Service Station Development programme for France, Greece, Portugal and Turkey- Evaluated investment and divestment projects, secured capital investment, and managed the implementation of the programme

- Supported the upgrade and expansion of BP's Retail Service Station Network- Identified attractive locations to build sties, drew up the investment proposals and wrote market plans

- Provided marketing support to Agents and Distributors in 22 countries where there was no local BP Operating Company- Participated in the drawing up of Business Plans, Market Studies and provided support for Sales Promotions

Provided price quotations, tendered for business opportuntiies, organised shipping and delivery of products to Agents and Distributors in the Middle East