Building a new category in India

- Responsible for managing the upper funnel growth and improving lower funnel via performance marketing. - Managing CVR% Improvement, GV growth, ACOS Management. - Detailed analysis of Sell-out trends, DRR uplift, monitor campaign performance, optimize and course correct to ensure high ROAS and lower CAC.- Devising Display/Search Marketing strategies to ensure Ad SOV and Brand Recall improvement- Responsible for brand metrics across the funnel - Awareness, Consideration… Show more - Responsible for managing the upper funnel growth and improving lower funnel via performance marketing. - Managing CVR% Improvement, GV growth, ACOS Management. - Detailed analysis of Sell-out trends, DRR uplift, monitor campaign performance, optimize and course correct to ensure high ROAS and lower CAC.- Devising Display/Search Marketing strategies to ensure Ad SOV and Brand Recall improvement- Responsible for brand metrics across the funnel - Awareness, Consideration, Purchase - Ensure the execution of 6Ps- Leading the Merchandising team to ensure best in class CX on ecommerce platforms and market places. - Evaluate emerging technologies and adapt whereever appropiate- Category Marketing - Identify opportunities within platform to improve Brand Saliency on Platform. Show less

Country Retail Marketing Lead for HP's Printer and Supplies business

Key tasks at hand are,1. Support digital strategy and marketing plans for Retailer Dot Coms2. Manage budget and approvals for performance marketing related funds with 3P partners3. Support 3P partners with holistic digital launch strategy for flagship products4. Lead creative marketing tactics to support driving sales and revenue5. Partner with knowledge teams at Etailers to uncover and apply the uncommon insight 6. Develop and advance relationships with key… Show more Key tasks at hand are,1. Support digital strategy and marketing plans for Retailer Dot Coms2. Manage budget and approvals for performance marketing related funds with 3P partners3. Support 3P partners with holistic digital launch strategy for flagship products4. Lead creative marketing tactics to support driving sales and revenue5. Partner with knowledge teams at Etailers to uncover and apply the uncommon insight 6. Develop and advance relationships with key stakeholders at Retailer Dot Coms7. Analyze, report, and improve effectiveness and efficiencies (ROI) of investments8. Manage SKU assortment on Etail and Retailer dot coms Show less

Team Lead of a 10+ members team to manage D2C eCommerce Brand Shops for Key Clients- HP India, Philips IndiaRole: Digital Consulting, Program Manager

Leading the digital marketing initiative for clients like, Indraprastha Apollo Hospitals, DS Group, One Assist and GATSBY(Mandom Corporation).

Strategizing overall Digital presence of TridentGroup - Corporate Website development - e-Commerce website development - Social Media Management - SEO strategy Client Servicing for TridentGroup, Max India, Greenply, Dubai International Financial Centre, Samhi Hotels, Recharge Adda, Industrial Bank of Sudan.Working on new business pitchesRecent works are TridentGroup website, Global Indian Foundation website and B20 Coalition website

Clients Served: Samsung, Pioneer Electronics, Havells Sylvania, Videocon Appliances, Mahagun Developers, IFCI, Monnet Ispat, CX Partners, Duet Hotels, Innovis Telecom, Richlook Garments.> Managing Online Presence for Clients.> Timely delivery of the services and ensuring client expectations are met.> Ensuring effective co-ordination among different internal functional teams.> Understanding client's business requirements and preparation of Requirement… Show more Clients Served: Samsung, Pioneer Electronics, Havells Sylvania, Videocon Appliances, Mahagun Developers, IFCI, Monnet Ispat, CX Partners, Duet Hotels, Innovis Telecom, Richlook Garments.> Managing Online Presence for Clients.> Timely delivery of the services and ensuring client expectations are met.> Ensuring effective co-ordination among different internal functional teams.> Understanding client's business requirements and preparation of Requirement Understanding Document,closely working with Media team for defining strategy of the campaign, mapping their requirement on different CMS tools and customized solutions.> Expands sales in existing accounts by introducing additional solutions and services.> Doing User Acceptance Testing of the product before UAT delivery.> Financial tracking of the project. Show less

Job Description: Lead generation through cold calls, and identification of potential clients.Developing relationship with clients by feedback analysis and ensuring Customer satisfaction Participated in the Six-sigma training program imparted by KPMG India.