Jim Mckenna Email & Phone Number

Provide independent ad-hoc consulting services to business professionals around the world for an American expert network that operates a membership-based platform. Share my professional learnings and expertise on a wide range of projects spanning the entire travel, leisure and hospitality sectors including sales, marketing, retail, business development and.

Miami/Fort Lauderdale Area

Responsible for business development, innovation and sales of an infotainment software platform integrating communication and entertainment features for the travel leisure industries in the Americas. Develop market strategies, business cases, sales targets, and marketing campaigns, including pricing and contract negotiations, to maximize sales of product.

Miami, Florida

• Responsible for all elements of the transition and launch of gift shops and duty free sales onboard 10 Carnival Cruise Lines ships, including daily operational issues through to long-term strategic initiatives ensuring.
• Revenue – lead management team in delivering revenues and PPD targets, including development of new merchandising and marketing initiatives based on customer demographics and pricing opportunities.
• People – developed shoreside and shipboard Managers in recognizing merchandising and revenue opportunities, collaborated with HR to hire top caliber onboard employees based on itinerary and deployment requirements.
• Cruiseline – daily point person ensuring delivery of customer’s retail vision and strategy, including merchandise selection, floor plans, windows, signage, promo schedules and marketing messages across all touchpoints.
• Operational – worked closely with internal stakeholders (Marketing, Buying, Logistics, Loss Prevention, Finance) to ensure that product selection and inventory deliveries maximized sales and margins.

Miami/Fort Lauderdale Area

• Responsible for all in-flight duty-free sales, marketing, customer acquisition and online promotional activities generating more than $125 million annually in luxury goods, liquors, cosmetics and fragrances onboard.
• Oversaw 15 people organized geographically and functionally responsible for the design of creative, compelling marketing materials to elevate awareness and drive sales (onboard catalogues, webmarketing, e-commerce.
• Analyzed sales and volume performance to determine next season’s product selection most likely to resonate with customers across liquor, tobacco, cosmetics, fragrances, gifts and accessories. Used international market.
• Responsible for the design and production of 2 million onboard in-flight catalogues annually across all airlines, including working with global design agencies through concept design, printing and distribution..
• Designed and implemented airline-specific incentive programs and rewards for Flight Attendants to motivate onboard sellers to maximize sales. Also responsible for launching a new online home delivery initiative for.

Miami/Fort Lauderdale Area

• Reporting directly to the CEO, responsible for all revenues and customer relations of an AT&T joint venture providing mobile communication services to guests and crew onboard worldwide cruise and ferry lines. Oversaw a.
• Primary point person for all revenue and operational issues interfacing with cruise line executives, including ongoing revenue maximization efforts and securing new business opportunities. Solid track record of.
• Lead company-wide product development initiatives creating new and derivative products and services comprising at least 10% of our revenue portfolio. Leveraging innovation and creative talent from AT&T Labs and.

Miami/Fort Lauderdale Area

Oversaw revenue performance in excess of $200 million from all on board revenue areas across both fleets, including Casino, Gift Shops, Shore Excursions, Port Shopping, Spa, Acupuncture, Photography, Bingo and Art Auctions. Worked with corporate executive team to continuously monitor all on board revenue streams while developing and implementing new.

Miami/Fort Lauderdale Area

Responsible for maintaining Celebrity Cruises’ competitive position by introducing cutting-edge products and services that created marketing buzz for the brand. Utilizing competitive and cross-industry trends and customer research, evaluated ideas based on ROI, profitability and marketability. Lead enterprise-wide, cross-functional teams to develop and.

Miami/Fort Lauderdale Area

Lead multiple, large-scale project teams tasked with identifying and implementing new management tools, technology and strategies to promote continuous improvement within the Royal Caribbean International and Celebrity brands. Focusing on quality, alignment and integration with the corporate business plan, drove change, cost savings and process improvement.

Bal Harbour, FL

Responsible for revenue maximization, cost reduction and customer satisfaction at this 645-room property, ranked in the top ten in overall revenue and profit contribution within Starwood Hotels & Resorts Worldwide, Inc. Duties included driving innovative business process improvements yielding measurable financial and customer loyalty gains by leading.

Bal Harbour, FL

Orchestrated sales efforts of three Account Directors, one Sales Manager and three Executive Meeting Managers. Coordinated daily revenue maximization meetings, monthly forecasting, competitive market analysis, training and coaching of new sales managers, and formulation of quarterly plans and actions. Oversaw administration of hotel’s Internet-based lead.

Bal Harbour, FL

As Executive Assistant Manager, recruited as the only candidate for the North American division of ITT Corporation's exclusive Chairman's MBA Program. As part of this executive management training program, assigned to the resort for complete, hands-on exposure to the administration, finances and logistics of hotel operations. Member of the six-person.

Mba, Finance

Conducted independent research on "Corporate Strategy and Alliances in the Airline Industry." Sep 96 – Apr 97: Interned at Citicorp.

Master Of International Affairs, International Business

Received a Foreign Language Area Studies Fellowship in Mandarin Chinese (full tuition).

Ba, Government & International Studies / Asian Studies

Activities and Societies: Phi Beta KappaStudied abroad during sophomore year at the University of Innsbruck, Austria.

Certificate, Mandarin, Chinese, A