Jim Mclaughlin Email & Phone Number

Atlanta Metropolitan Area

Senior Media Manager for the industry-leading Mechanical/Plumbing Group at BNP Media. Our integrated media brands allow contractors, engineers, and distributors to stay informed on the latest news, issues, and trends in the mechanical construction industry.

Greater Atlanta Area

Drives sales of roofing products, installation, and repair services on behalf of a local residential and commercial roofing company. Establishes and builds pipeline through activities that create opportunities to meet monthly goals. Leverages AccuLynx CRM to track and report lead generation, sales, prospects, and customers.  Achieved quota in all years of sales performance Exceeded sales goals, achieving 115% of targeted performance in 2018 Acquired new accounts via cold calling,… Show more Drives sales of roofing products, installation, and repair services on behalf of a local residential and commercial roofing company. Establishes and builds pipeline through activities that create opportunities to meet monthly goals. Leverages AccuLynx CRM to track and report lead generation, sales, prospects, and customers.  Achieved quota in all years of sales performance Exceeded sales goals, achieving 115% of targeted performance in 2018 Acquired new accounts via cold calling, community management and grew commercial roofing division of company Show less

Greater Atlanta Area

Managed the $2.5 million South Regional sales territory for the national industry association for Human Resource (HR) professionals. Created new marketing strategies integral in growing digital media (e-newsletters, web-seminars, online site, and marketing) and print media. Developed strong relationships with C-level executives at companies such as MetLife, AFLAC, Ultimate Software, Davis Vision, and Purchasing Power and created strategic integrated marketing programs to achieve their goals… Show more Managed the $2.5 million South Regional sales territory for the national industry association for Human Resource (HR) professionals. Created new marketing strategies integral in growing digital media (e-newsletters, web-seminars, online site, and marketing) and print media. Developed strong relationships with C-level executives at companies such as MetLife, AFLAC, Ultimate Software, Davis Vision, and Purchasing Power and created strategic integrated marketing programs to achieve their goals.  Penetrated and secured business with brand new accounts Show less

Atlanta, Ga

Directed national media sales for Employee Benefit Adviser with five sales representatives on behalf of a business-to-business digital media company. Concurrently managed account sales for the northeast region. Hired and coached sales representatives responsible for exhibit, print, digital and research sales. Collaborated with multi-media operational directors to produce annual trade shows, monthly publications, and 24/7 digital content. Conducted competitive analysis, enhanced the sales… Show more Directed national media sales for Employee Benefit Adviser with five sales representatives on behalf of a business-to-business digital media company. Concurrently managed account sales for the northeast region. Hired and coached sales representatives responsible for exhibit, print, digital and research sales. Collaborated with multi-media operational directors to produce annual trade shows, monthly publications, and 24/7 digital content. Conducted competitive analysis, enhanced the sales process, provided leadership and coached the team on negotiating skills to help the reach key goals.  Grew Employee Benefit Adviser from start-up to $5 million in sales and the leading source of education in the employee benefits industry in less than 5 years  Consistently grew group revenue 15-25% from 2009-2014 Achieved 118% of team quota in 2009 and 111% in 2010 Created the leading trade show event, EBA Summit, which enables retirement, health, and voluntary benefits decision makers to network with brokers, advisers, and consultants Expanded brand awareness by hosting three additional regional events annually and increased profitability by leveraging business operations strategy of off-season pricing Show less

Greater Atlanta Area

Drove advertising sales for two publications: Employee Benefit News and Employee Benefit Adviser, targeting employers and benefit consultants respectively. Developed and grew relationships with strategic accounts responsible for 45% of total sales team revenue: MetLife, Aetna, CIGNA, Mutual of Omaha, ADP, The Hartford, Liberty Mutual, and AFLAC. Collaborated with customers to identify and implement integrated media solutions (exhibit, digital, and print).  Grew territory to $3.5 million… Show more Drove advertising sales for two publications: Employee Benefit News and Employee Benefit Adviser, targeting employers and benefit consultants respectively. Developed and grew relationships with strategic accounts responsible for 45% of total sales team revenue: MetLife, Aetna, CIGNA, Mutual of Omaha, ADP, The Hartford, Liberty Mutual, and AFLAC. Collaborated with customers to identify and implement integrated media solutions (exhibit, digital, and print).  Grew territory to $3.5 million in sales with four straight years of measured growth  Recommended and formally proposed to the c-level executives the creation of Employee Benefit Adviser targeted to benefit brokers, agents, and consultants based upon feedback from clients and prospects Earned the Chairman’s Sales Award for Selling Excellence (2006 and 2007)Other experience includes South Regional Account Executive - Inside Sales for SOURCEMEDIA and Account Manager for a commercial construction site cleanup services company. Show less