P&L responsibility for distribution channel. Developed channel forecast for S&OP and organization budget. Established channel-specific pricing and product programs, including negotiating customer agreements, developing and coordinating improvements with fabrication, marketing, systems, and customer service teams. Directly managed all customer relationships within channel to grow sales and foster partnerships. • Grew sales volume by 315% over 5 years, an average of 35% annually; improved GM substantially.• Developed new opening price point honeycomb shades program for internet channel to take competitive market share. Achieved $13M in initial annual sales; grew program to $20M annual sales.• Improved price structure on “legacy” product programs to align with current costs and improve GM; grew sales as a result.• Created “Customer Interaction Plan,” which provided full-circle performance reporting to customers with detailed, interactive sales breakouts and production and product performance KPIs. Included monthly performance review, sales metrics, and ID of opportunities for vendor and customer.• Navigated merger, which involved migration of customers from sister divisions into CBG products and programs, which resulted in consistent product availability.• Coordinated mitigation plans related to Covid facility closures, supplier delays, and material shortages to lessen direct customer impact and end-customer frustration. • Received Sales Rep of the Year award in 2019 from largest customer for outstanding service.

Managed wood, faux wood, aluminum, and vertical blinds, reporting to VP of Marketing. Led product updates and enhancements, developed product sales data and technical information, and managed quality and performance issues to improve sales volume in all distribution channels. Coordinated product-related initiatives including fabrication, systems, customer service, and field sales teams. • Led refresh of wood / faux wood line in 2018, including sourcing and development of new colors and features, plus expanded option availability. Improved top-line sales by 11% in first year and inventory position, resulting in the most profitable gross margin of the year.• Converted from dual role in July 2018 to full-time sales channel manager to better meet customer needs.

Reported to CEO as part of core management team. Directly responsible for company gross margin and overall merchandising strategy, including sourcing of manufacturers, product selection and development, purchasing terms, vendor relationships, and all retail pricing and promotions. Developed sales trend reports and competitive analysis to optimize top-line sales, margin, online conversion rate, average order value, and marketing campaigns and programs. Created company and departmental strategies and initiatives, including forecasting and budgeting. Managed merchandising, data, and swatch teams. • Implemented new targeted pricing strategy based on website analytics and competitive analysis that raised revenue 6%, conversion 14%, and average order size 4% while maintaining gross margin.• Sourced private label suppliers, optimizing purchasing terms and product offerings by using internal and supplier sales metrics to refine selection and improve conversion; grew product lines 14%.• Directed cross-departmental projects, including rework of product database and web page; completed redesign and expansion of product category and attribute pages; consolidated product pages through color selection surcharge capability and other user interface features and shopping tools.• Initiated multiple cost-saving measures throughout the company, including a 30% increase in productivity for accounting team, and streamlined inventory management tools for swatch samples.

Accepted additional strategic responsibilities, including supplier development, product sales analysis, and product selection; directed staff of three and led inter-departmental projects. In June 2007 assumed all merchandising responsibilities for the company.• Sourced, negotiated, and directed implementation of new internal search tool leading to nearly 50% increase in site search conversion rate.• Implemented multiple new products, including design and implementation of custom drapery program as a new product category, representing 10% of revenue.• Co-wrote, produced, and developed customer-facing online how-to videos, increasing customer confidence and order conversion.• Developed rigorous testing and quality assurance procedures to check for pricing data errors, dramatically reducing pricing errors.

Maintained extensive product data for online storefront; served as direct liaison with product vendors, including local sales representatives and corporate leadership for product updates, new product implementation, pricing and promotions, and end-customer feedback.• Led conversion of product database and website functionality to reduce maintenance time and improve customer shopping experience; reduced number of product SKUs and maintenance requirements by 60% while continuing full product offering and increased available options / upgrades.• Designed new custom ordering process for shutters to simplify complicated ordering requirements, reducing returns and eliminating requisite callbacks to customers.• Reduced order cancellations by 70% through design and implementation of product specification rules to prevent orders for products that were out of spec.

Directed writing and graphics staff producing content for online Russian lacquer art catalog. Executed all merchandising functions, such as item selection, purchasing, promotion, and sales of unique inventory items from Russia. Developed and executed marketing strategy including promotion creation, print ads, and authoring monthly newsletter. Trained and evaluated new personnel. Processed orders; oversaw accounting.• Developed key customer retention initiatives including preferred customer pricing policies, increasing repeat business by 35%.• Traveled to Russia to purchase inventory and as co-leader and organizer of first-of-its-kind lacquer art tour in Russia; co-authored “Poets with Paintbrushes: A Collector's Guide to Russian Lacquer Art.”• Streamlined inventory description and upload to online catalog through process definition and division of workflow, including refinement of job and task parameters.

Edited and created item descriptions and other online content including digital scans and photography of product offering, as well as detailed research and translation work. Other duties included customer service, order processing, office management, and data management. Created new process flow for inventorying and launching new items, including exclusive "preview" area, to speed items to website and engage premier customers.