Jimmy Choo Chee Ming Email & Phone Number

Head of Marketing (Red Bull Singapore & Brunei)

Singapore, Singapore

Singapore

Singapore

Management• Responsible in managing the whole Owl Coffee marketing team and report directly to General Manager (Marketing).Trade Marketing• Responsible for conceptualisation of ideas and execution of plans:• For trade activities to drive sales• For national consumer promotions• For new product launch campaigns• Liaising with local dealers, internal team members and external vendors for marketing support and trade promotion execution.• Planning of in-store… Show more Management• Responsible in managing the whole Owl Coffee marketing team and report directly to General Manager (Marketing).Trade Marketing• Responsible for conceptualisation of ideas and execution of plans:• For trade activities to drive sales• For national consumer promotions• For new product launch campaigns• Liaising with local dealers, internal team members and external vendors for marketing support and trade promotion execution.• Planning of in-store campaigns in both Modern & Lower Trade. • Collaborating with both internal designers and external agency in developing the promotional materials.• Responsible for managing the marketing plans & budgets.Media & Publicity Management• Liaising with Media Agency for ATL activation for nationwide campaign.• Liaising with social media agency on social media platforms (brand- and event-specific) for the company.• Liaising with PR agency on:• New product Press Release/Editorial Write Up • OWL Campaign/Event Media CoverageBusiness Development• Held integral role in the yearly business plan.• Analysed overall sales figures and reviewed business strategies to enhance key performance indicators and results.Product Development• Work Closely with R&D department for new product range development.• Conceptualisation and liaising with agency together with marketing team for launch plan and programs for new implemented products.Others• Liaise with production department on stocks forecast and planning for monthly sales campaign and promotion. Show less

Trade Marketing• Responsible for conceptualisation of ideas and execution of plans: • For trade activities to drive sales • For national consumer promotions • For new product launch campaigns• Liaising with local dealers, internal team members and external vendors for marketing support and trade promotion execution.• Planning of in-store campaigns in both Modern & Lower Trade. • Collaborating with both internal designers and external agency in developing the… Show more Trade Marketing• Responsible for conceptualisation of ideas and execution of plans: • For trade activities to drive sales • For national consumer promotions • For new product launch campaigns• Liaising with local dealers, internal team members and external vendors for marketing support and trade promotion execution.• Planning of in-store campaigns in both Modern & Lower Trade. • Collaborating with both internal designers and external agency in developing the promotional materials.• Responsible for managing the marketing plans & budgets.Media & Publicity Management• Liaising with Media Agency for ATL activation for nationwide campaign.• Liaising with social media agency on social media platforms (brand- and event-specific) for the company.• Liaising with PR agency on: • New product Press Release/Editorial Write Up • OWL Campaign/Event Media CoverageBusiness Development• Held integral role in the yearly business plan.• Analysed overall sales figures and reviewed business strategies to enhance key performance indicators and results.Product Development• Work Closely with R&D department for new product range development.• Conceptualisation and liaising with agency together with marketing team for launch plan and programs for new implemented products.Others• Liaise with production department on stocks forecast and planning for monthly sales campaign and promotion. Show less

Trade Marketing•Responsible for conceptualisation of ideas and execution of plans: • For trade activities to drive sales • For national consumer promotions• Liaising with designers for new artwork creations• Sourcing for premiums and point of sales materials• Supporting the sales department with implementation of trade promotion activities• Planning of in-store campaigns in GRO, SMCG and eating places.Event & Sponsorship Management• Responsible for… Show more Trade Marketing•Responsible for conceptualisation of ideas and execution of plans: • For trade activities to drive sales • For national consumer promotions• Liaising with designers for new artwork creations• Sourcing for premiums and point of sales materials• Supporting the sales department with implementation of trade promotion activities• Planning of in-store campaigns in GRO, SMCG and eating places.Event & Sponsorship Management• Responsible for handling sponsorship and event requests• Planning and execution of events and related activities of Red Bull • Creation of brand awareness initiatives for Red Bull• Engagement of partnership marketing and management • Regional liaison and event planning responsibilities with Malaysia and Brunei on major campaigns and programmes• Spearheaded regional mega programmes such as: • Red Bull Rookies Singapore Driver Search programme, including driver training and development, media and PR planning • Red Bull Monkey Run (a regional obstacle course for Malaysia, Brunei and Singapore)Media & Publicity Management• Liaison with appointed PR agency on media activities• Planning of Red Bull media buys for nationwide campaign• Maintenance of 8 social media platforms (brand- and event-specific) for the company – Red Bull Rookies, Red Bull Singapore, Red Bull Brunei, Red Bull Malaysia, Sunsnack, Allswell, Red Bull Energizing Malaysia, Red Bull Monkey Run• Conceptualisation for Red Bull TVC filming with production companyBusiness Development• Held integral role in the yearly business plan for Red Bull principal• Analysed overall sales figures and reviewed business strategies to enhance key performance indicators and results Show less

Bachelor Of Business Management, Finance And Marketing

Diploma In Infor Communication, Information Technology