As a co-founder of Simon/Myers, I provide well over three decades of leadership and brand-building experience to my team. I'm steeped in the healthcare, agriculture and home-improvement industries, and my creative background covers the gamut from traditional to digital to experiential. Regardless of the tactic, I insist the work be inspired by consumer truths, business-driven, and impossible to ignore.

This transformative, empowering exercise in team-building and zero-politics creative delivery provided the perfect bridge to Simon-Myers.In partnership with Eric Revels Creative, JMC executed the successful national launch of SnapCount (www.snapcount.com), an enterprise-level B2B software product. JMC was engaged at the ground floor to name the software, craft an identity and unveil the brand at the lighting industry’s largest tradeshow in Las Vegas. JMC executed customer research and strategic planning, then created the SnapCount name, logo, website, web video, brochure, email campaign, direct mail, identity guide, tradeshow booth and showfloor event.The event drew 300 prospects, exceeding client projections a full tenfold and propelling sales force efforts into overdrive. Within two weeks of the show, the effort generated two key sales and initiated 12 additional hard leads.Want a closer look at the creative and the results? Just click here: http://www.jimmyerscreative.com

I enjoyed a long, invigorating and diverse tenure at this highly regarded, independent agency, starting as a Copywriter and rising to VP/Creative Director.I helped build the agency from an 18-person niche player to a national force in B2B and a regional destination in B2C. Along the way, I built brands for Caterpillar, Bayer CropScience, Pfizer Animal Health, Case IH, Evanston Northwestern Healthcare, Northwestern Medicine, Motorola, DePaul University and many more.Want a closer look at the creative and the results? Just click www.jimmyerscreative.com