Jim Mora Email & Phone Number

New York, United States

Jersey City, New Jersey, United States

New York, New York, United States

Created multiple logo designs for independent contractors, startups, and artists. Designed website exclusively for startups such as CAIA and local R&B artist - Courtier. In charge of social media graphics, branding, and consulting for local shops/restaurants around NYC and public school systems. Expertise in print design, digital, branding, motion graphics, and UX design.

New York, New York, United States

Refocused brand strategy to lead the development of Phase II creative campaigns including various high-profile celebrity influencers, national chain sales executions, and new product features.Re-classified and implemented brand pillars to create a more efficient workflow across all departments and unify brand messaging. Established clear directions on how to implement robust marketing campaign strategies by identifying proper and successful usage of brand pillars.Developed mini brand identities for multiple in-house platform shows.Overlooked packaging efforts throughout Mexico for POS items including SIM cards.Part of leadership group planning the global brand expansion, rollout, and strategic partnerships across Europe, Asia, & the Middle East.Led UX/UI efforts to rollout home screen 2.0 by creating a more intuitive platform experience to facilitate brand partnerships and independent developer stations.

Englewood, New Jersey, United States

Spearheaded the United States rollout of Hermetica Fragrance, a Europerfume brand. Overlooked the social media, marketing, and email campaigns to ensure consistency in branding and messaging. Created over 10 responsive landing pages for A/B testing using the Shopify platform, as well as Klaviyo for email flows & user testing.

Greater New York City Area

Partner with WTT CEO to continuously evolve brand voice, look, feel, and establish a creative direction that supports organizational growth and goals.Conceptualize team names, logo, color palette, look, feel, and branding for expansion teams - currently 3 - Vegas Rollers, Orlando Storm, Chicago Smash. Lead & direct strategy/execution of creative campaigns for both league and teams, including branding guidelines, marketing, print, digital, OOH, social, court & arena signage, player uniforms, sponsorship collaborations, and TV promo spots for CBS & ESPN.Ensure brand guidelines and directives are embraced and adhered to in all executions, whether through vendors, corporate partners, freelancers, or other internal departments/teams. Generate and implement ideas and transform them into 360 multi-channel seamless creative campaigns using multiple creative suite programs including After Effects, Photoshop, Illustrator, InDesign, Lightroom, and Audition. Create logos for various subsidiaries of WTT, including clothing branch, schools, holding company and personal player brands. Envision, create, and execute broadcasting graphics for WTT Draft (retired last year) and ESPN+ streaming matches.

Greater New York City Area

Created and implemented a unique visual direction for PFL’s regular season, playoffs, and championship which would strengthen the “Fighter-Centric” narrative, as well as disrupt the current Mixed Martial Arts landscape. Designed, executed, and maintained visual integrity of the PFL brand for various projects including, partner collaboration (NBCSN), social media posts, arena signage, digital billboards (throughout Times Square, MSG, and Radio City), as well as sales materials including sponsorship decks and client mock-ups. Established technological rebrand including, website refresh, TV tech animation & graphics package, and mobile UX/UI.

Greater New York City Area

Developed design concepts for various marketing initiatives, for both print and digital campaigns, including magazine ads/covers, programmatic takeovers, hospitality brochures, invitations, social media marketing, brand identity, promotional materials such as T-Shirt giveaways, autograph books, coasters, calendars, and posters, as well as all the on-track signage across New York’s three major thoroughbred race tracks – Aqueduct, Belmont Park, and Saratoga Race Course. Conceptualized, pitched, mocked-up, and designed the iconic Belmont Stakes Logo for its 150th edition, under guidance and collaboration from creative director. From ideation to implementation, managed the process and rollout of supplementary materials such as name tags, ticket designs, lanyards, VIP passes, track signage, and social media campaigns. Maintained and implemented the corporate identity/NYRA brand guidelines throughout all materials across all platforms while, refreshing and modernizing current assets to create better brand recognition throughout all tracks. Responsible for preflight preparation on all production files to be released to printers/production houses, overseeing all proofs and mockups.Supported, communicated, and collaborated with all departments within the organization including: Sales, Marketing, Sponsorships, Hospitality, Wagering, Mutuels, Legal, Facilities, Corporate, Racing, Communications, and Human Resources to help develop and create a unified brand and tone, as well as design any communication materials as needed. Mocked up images for Sales and Sponsorships to bring client ideas to life in pitches and presentations. Created design templates and animations for TV including commercials, tv slates, marketing videos, and animated gifs. Art directed multiple photography and video shoots for tentpole days including Derby Day, Preakness Day, Belmont Stakes, Travers, and the Whitney across all three tracks.

Greater New York City Area

Cultivated and strengthened relationships with C-Suite executives for Tier 1 accounts in order to expand enterprise model.Responsible for 40% growth of book of business, which included over 50 accounts worth 3.5 million dollars. Trained and supervised Account Managers and their portfolios which included Tier 2 & 3 clients.Forecasted yearly budgetary projections monthly and tracked adoption/appetite for enterprise model across 100% of our clients for CEO.

Greater New York City Area

Managed, maintained, and expanded eMarketer’s client base domestically and abroad, including all LATAM markets.Pitched and presented product offerings to prospective and existing SMB clients across traditional and digital industries. Built relationships with C-level executives in charge of budgetary decisions to implement enterprise wide solutions.Renewed over 90 accounts worth over 2 million dollars while upselling 30% of total book of business.Focused on increasing market share in Latin America by measuring their digital market maturity, prospecting key players within existing and potential clients, and reporting on meaningful market trends through conducting product demonstrations in Spanish.

Greater New York City Area

Sold high profile properties within our Fox Sports portfolio including NFL, MLB, UFC, UEFA, NASCAR, and College SportsNegotiated pricing on reweights and remixes from year to year media plans with clients, buyers, and brand planning team.Created, managed and stewarded 360 media solutions including over 80 million dollars of advertising revenue for multiple sports geared brand campaigns throughout all aspects of the network television, cable television, and digital.Cultivated relationships with buyers and clients at various shops including: MediaCom, MediaStorm, Initiative, MEC, Busch Media, Carat, PHD, Icon International, Wieden + Kennedy, Zenith, OMD, OMG, RJ Palmer, Optimedia, Starcom, as well as the region of North Carolina, Chicago, and Los Angeles.

Greater New York City Area

Built media plans for clients incorporating commercial schedules, budgets, CPM’s, CPP’s, digital, and on air sponsorships.Developed sales strategies with account executives and managers on upcoming upfront, scatters, and zero share accounts.Reviewed budgets and analyze year on year figures accounting for businesses transferred and new market opportunities.Created various customized PowerPoint presentations for sales pitch, including detailing added value ideas, describing network assets, outlining competitive trends, and fully evaluating the media industry marketplace and our current position within. Formulated quarterly post analysis reports for clients based off MSA posts and network guarantees.

Greater New York City Area

Assisted Sales Planners in developing and revising sales plans for RFP’s and RFI’s.Coordinated and secured integrated marketing components such as billboards, vignettes, tickers, and other sponsorship elements.Trained and integrated new ad sales assistants on business processes and internal system functionality.

Greater New York City Area

Primary day to day contact for buying agency and responsible for resolving maintenance issues such as flighting and allocations.Generated order letters itemizing client agreed CPM’s, Dollars, and (000)’s for entire flight.Evaluated network liability and inventory utilization to assist in pricing and planning management and quarterly ratecard. Resolved problem situation such as discrepancies, make goods, as well as reviewed logs to help resolve oversell, open time, product conflicts, separation issues, and scheduling conflicts.Internally worked with sales coordination, pricing & planning, sales administration, research, and integrated marketing teams.

Greater New York City Area

Assessed both General and Hispanic market research to present sales executives with various new business lead generations. Reported on market trends and brand objectives for various high-profile clients to further customize client pitch and presentations.

Graphic Design

Intensive 3 month Graphic Design course

Bachelor Of Science (Bs), Business Administration And Management, Marketing, International Business, French

Architecture, French, Business Management

International Business, International Marketing, Intercultural Management, French Language & Culture