Product Manager
CurrentDonorbox is an online fundraising software & CRM used by over 50,000 organizations. We have processed more than a billion dollars from 4.8 million donors.As the company's first product manager, I oversee product and feature roadmap, data analysis of feature usage, user research studies, competition analysis, identifying industry trends, and product marketing.• Initiated and launched the Text-to-Give feature with two different tier subscription plans (short code and toll-free) as an additional way for organizations to raise funds. Revenue grew 25% (average) month-over-month, generating profit immediately in the first month of its launch.• Conduct user research to understand the pain points of tax season and tax-deductible—for both non-profits and their donors. I took the results of these studies and led the launch of the tax-deductible feature in the main application to essentially do the tax calculation and receipt generation for organizations, effectively freeing up resources and lowering costs for them.• Worked closely with (1) two product teams, consisting of 6 engineers and 2 designers to efficiently plan weekly goals—prioritizing between bugs, CSI tasks, and ongoing projects that spanned multiple weeks; and (2) growth and marketing teams to constantly iterate the onboarding process of new users, experimenting new ideas and measuring its success by setting goals and KPIs. • Collaborated with Customer Success team to build up the knowledge base for organizations/users, and Slab documentation for internal company usage.