ROLR is a video collaboration mobile app for iOS and Android. Part entertainment, part social network, ROLR allows users to co-create short form dialogic videos scripted from popular movie scenes.Responsible for all technology strategy, architecture, planning and daily management of engineering and operations teams both on-site and remote. Architected and implemented ROLR from the ground up as a cloud-based REST API platform environment with iOS, Android and web-based clients.Designed and implemented ROLR API as high-availability platform integrated as a Systems Oriented Architecture weaving together clustered Node.js application services, document database, in-memory cache, asynchronous job queues, and CDN-fronted media storage. Leveraged cloud-based platform services for mobile push notifications, SMS and email, video editing and transcoding, activity feeds, event analytics, triggered retention life cycle management, performance monitoring and system logging.Directed and implemented a modularized systems architecture deployed in AWS EC2 in CoreOS based Docker container clusters co-located to platform services offering high performance, scalable redundancies and zero-downtime code deployments. Directed and managed remote iOS & Android development and QA teams. Provided detailed functional and technical specifications and coordinated agile sprint-based project management, task prioritization and QA user-acceptance testing.Architected and directed the implementation of a web-based content management system as Javascript single-page application for customer account management, content ingestion, catalog organization and user-generated content moderation.Product managed multiple iterations of User Experience design and project managed all implementation production schedules. Led discovery of functional requirements, developed wireframes, directed UI design and itemized detailed technical requirements across API, mobile, web and operations projects.

Worked with new and existing clients to develop custom software solutions on demand. ICANN requested assistance augmenting their billing system for registries and registrars. UCSB College of Letters and Science requested updates to their content managed website. The startup RoleStar requested engineering review of their software and systems architecture and assistance solving technical problems recording and processing video. Activision division Beach Head Studio requested front-end development on Call of Duty: Elite to assist with the Fall, 2012 release of Black Ops II.

OpenX is a leading internet advertising platform targeting publishers, advertisers and ad networks. Led the back-end services API team developing the REST-based PHP/MySQL API sitting at the center of a service-oriented architecture with web UI, external customers and system services as consumers. Worked with the product team and internal development teams to implement API interface changes for new features. Performed ongoing code optimizations, code and workflow reviews and systems analysis to improve performance as the business grew and traffic increased.Led an architecture research project to design the next-generation version of the API systems architecture. Using Node.js, CouchDB, membase, elasticsearch, clustering, replication and system-specific tiered data propagation, this new API architecture was designed to replace an internal data systems architecture with periodic ETLs that queried and propagated data to the edge with a near-real-time event-driven systems architecture, alleviating delay propagation for data updates to OpenX’s edge-based services.Worked on the UI team building OpenX 3.0, the single-page Javascript web application, the user interface content management system for the OpenX ad platform. Developed code for client-side caching for API derived data, application-wide user ACLs and home-grown application framework based on jQuery.

ReachLocal is an aggregate seller of online advertising and advertising value added services. Worked as a Senior Software Engineer supporting internally facing web applications used to manage advertising campaigns using PHP, Zend Framework, JavaScript, Dojo, HTML and CSS. Acted as development lead providing project planning, time estimations, task delegation and resource leveling to a team of 3. Coordinated daily with release engineering and QA for multiple code deployments for a multi-tiered environment. Assisted in the source code management of 2-3 concurrent code branches and code merges between major branches.

Founded NovaEdge Technologies as a full-service software development and consulting firm focussing on helping businesses and organizations expand through product development, solutions engineering of web applications, content management and e-commerce web systems, user-interface design and graphic design, branding and identity.From 2005 to 2008, NovaEdge completed projects across many industries technology startups, entertainment, non-profit, higher education, e-commerce, finance, real estate, legal and consumer products for dozens of clients, large and small, including ICANN, Star Trek the Tour, Tyra Banks’ T-ZONE Foundation, UCSB College of Letters and Science and Stanford Law School.

Primary design architect for the company’s communication services product lines. Directed and coordinated the full life-cycle of software development through design, implementation, testing and deployment phases.Software and systems architect for the company’s email-to-fax system handling global delivery of 200,000+ fax pages per day. Designed and oversaw implementation of this high-availability, scalable, distributed, componentized system design. Planned and managed the procurement, configuration and deployment of a geographically redundant, duplicate system residing in an off-site location.Served as database architect, leading and reviewing all database design initiatives. Extensive development and practical experience with four generations of Oracle RDBMS product lines. Developed and reviewed SQL statements, PL/SQL packages, tables, indexes, triggers, advanced queuing objects and storage schemes such as partitions, tablespaces and datafiles. Implemented three-tiered change management workflow to ensure accurate staged deployment of database objects to development, test and production platforms. Coordinated with DBA group to implement advanced Oracle technologies including Oracle Real Application Cluster (RAC) database and Oracle Advanced Queueing (AQ) and Oracle Replication over LAN and WAN.Managed a group of twelve developers responsible for back-end service applications, database applications development and analytical reports generation. Hired every member of the team, oversaw all personnel issues including annual performance, salary and bonus reviews.

Responsible for software and systems architecture to support several core back-end systems including a centralized, templatic email delivery system handling 100,000+ messages per day; a management system and protocol for handling an inventory of 12,000,000+ phone numbers; and a provisioning system acting as a mediation repository between the billing system and the product services handling all customer account configuration and changes.Coordinated with Product Management group on defining product design and technical design requirements, planning project schedules and managing project timelines for implementation. Coordinated with Quality Assurance group on test plans and deployment logistics.

Researched and developed software for the Speech Training Systems Group focused on assistive technologies for language impaired children, hearing impaired children, and Japanese esophageal speakers.Developed portable C++/OO API of DSP speech processing algorithms for inclusion in a Visual C++/MFC-based application. Developed a DirectX-based children’s game that utilized speech recognition for interactive control. Provided C/C++ integration, C to C++/OO ports and code management. Researched speech acoustics performing experiments and testing of algorithms for speech analysis and recognition. Participated in all phases of software development including research, design, implementation and testing.

Supervised all documentation projects for a small commercial software company, including time-lining, writing, revising, editing, layout and production of user manuals, online help systems and company newsletter. Assisted in quality assurance, software and GUI design. Performed high level technical support for network and modem related software for Windows 3.1 and Windows for Workgroups. Assisted the creation of marketing materials. Interviewed, hired and trained documentation staff.