Led global teams and external agencies in generating high-impact public relations, analyst relations, executive and employee communications, social media, CSR, ESG and customer engagement.- Surrounded the company with a rigorous narrative of earned trade and business headlines, reports, industry awards and other publicity aligning product innovation with strategic growth.- Protected the company’s reputation with crisis communications programs in response to product issues, company restructuring and macroeconomic conditions.- Extensive cross-functional collaboration in a matrixed organization supporting stakeholders in investor relations, product management, sales, human resources, marketing and creative services, customer support and legal.- Positioned the world’s leading media and technology brands to advocate for the company’s comprehensive business model shift to subscription and SaaS products.- Established employee communications function that helped 1,700 employees around the globe navigate the company’s culture and business transformation with the aspiration to create lifelong advocates of the Avid brand.- Enabled 200% social media follower growth (nearing four million today) in support of the company’s extensive offerings for D2C and B2B customers.- Produced visibility and thought leadership platforms for CEO and subject matter experts to deliver the company’s vision and stance on a diversity of pressing topics such as subscription technologies, cloud computing, AI, and next-generation workforce.-

- Led public relations, creative services, employee & executive communications, advertising, trade shows & events, social media, website and intranet.- Redeveloped internal and external communications strategy during a period of extensive change in the company’s industry and culture.- Oversaw message and brand integration during acquisition of companies in US, Europe, and Asia.- Led collaboration with C-suite and functional leaders on quarterly and annual reporting to investors,product introductions, annual sales kick-offs, town halls and other activities.- Modernized the marketing investment to expand content creation, digital campaigns, channelpartner marketing, public website re-launch and pan global public relations.- Supported the establishment of the inside sales operation through content creation and lead gen tostand up a new revenue pipeline.- Led employee communications including initiatives to ensure success with restructuring andcompanywide business systems conversion.

I transitioned from the agency life of representing clients to having true ownership of the results by joining SeaChange's lean and globally responsible in-house marcom team just after the company went public. At that time we were dominating the market for television advertising tech and the job of marcom was to go global with new product lines for cable and broadcast television. Video streaming and the notion of on-demand television weren't yet off the back of the napkin, so we also positioned the company to own the emergent category, being seen as the category innovator and first choice provider of software, systems and services that grew the business of Time Warner, Cablevision and Comcast and many other media companies.

Leapt from consumer work into the tech boom with one of New England's hottest communications shops. The Weber Group was wall-to-wall with the toughest and most intelligent practitioners -- an excellent environment for professional development. At first, I worked on media strategy for established global brands in the enterprise software, new media and Internet sectors including America Online, SAP, Progress Software, IDG and Media 100. Ultimately, the growing pool of passionate, evangelizing start-up clients captured my attention, so I earned my way onto the Emerging Technologies specialist team. Throughout my Weber Group tenure, I managed programmatic and project-oriented B2B and technology trade media and analyst relations, conferences and media events, thought leader development and content creation. Experiences that shaped me professionally include supporting Jim Clark's post-Netscape online healthcare initiative, AOL's Nasdaq to NYSE transition, and helping start-ups take the spotlight.

Cut my teeth on integrated communications and got hooked on the invigorating pace and demands of a large agency that attracted high profile B2C, B2B and institutional clients. I collaborated on media relations programs, major market and national radio and TV outlet tours, product introductions and product placements, celebrity and media events for spotlight clients including Dunkin' Donuts, Parker Brothers Games, Contadina Foods. I was equally devoted to pro bono clients such as The Institute of Contemporary Art/Boston, First Night Boston, and World Cup Boston among others. I also supported trade and regional media relations and promotions to drive new business opportunities and growth of the integrated IQ&J PR, Advertising and Direct Marketing agencies.The IQ&J experience galvanized my desire to lean forward and hunger for thinking on my feet. Ask me about the joy of Flying Elvises, hitting the road with Fred the Baker, and Toy Fair NYC!