Jim Sorenson Email & Phone Number

Author of various Transformers guidebooks. Duties include writing, image restoration, image layout and original research. Publications include: * Transformers: The Ark (2007)* The Ark Volume II (2008)* The AllSpark Almanac (2009)* The Complete Ark (2009)* The AllSpark Almanac II (2010)* The GI Joe Field Manual V1 (2011)* The GI Joe Field Manual V2 (2012)* The Transformers 30th Anniversary Collection (2013)* The Art of Prime (2013)* Transformers: Legacy (2014)* Beast Wars: Uprising series (2015-2016)* Transformers: A Visual History (2019)Expert contributor to many Transformers-related organizations.* Burger King: created TrueType fonts for the native languages of the Autobots, used by Burger King for their Transform Your Way online marketing campaign. (June, 2009) *Shout Factory: Provided rare behind-the-scenes production material, used in the Matrix of Leadership DVD collector's set compilation. (July, 2009) *Activision: created TrueType fonts for the native Autobot and Decepticon languages, used for the AllSpark Wars mini-ARG (Alternate Reality Game.) (June, 2007)Wrote a series of articles for the Transformers Collectors' Club magazine (2010-2016)

Direct all metrics and numeric matters for family social networking startup. Audit and rebuild reporting infrastructure. Model site virality. Identify opportunities to enhance site stickiness. Provide SEM and SEO expertise. Define A/B testing requirements and interpret results. Hypothesize about underlying drivers of site trends, then create a rigorous framework to vet those theories. Work directly with engineering staff to enhance MySQL and Postgres database tracking solutions. Manage site's advertising revenue stream.

Manage search marketing KPIs for all Yahoo properties (mail, finance, shopping, travel, sports, etc.), a $100 MM plus portfolio. Identify further monetization opportunities. Create revenue models to prioritize optimization queue. Design tracking procedures to assess team and event impact. Drove over $35 MM in new revenue over 2 years as part of a 3 person team.

Provide deep-dive analysis to nationwide hospital chains concerning express mail, travel, cardiac & orthopedic implants, and waste management. Leverage these insights to produce actionable cost-saving strategies. Create pitch decks and pitch to client to drive buy-in at all levels. Drove savings of 12% to 38% on multi-million dollar baselines.