Jim Steelman

Jim Steelman Email and Phone Number

Vice President , Wealth Strategy and Effectiveness @ Regions Bank
Birmingham, AL, US
Jim Steelman's Location
Birmingham, Alabama, United States, United States
Jim Steelman's Contact Details

Jim Steelman personal email

n/a
About Jim Steelman

Possesses over 30 years of experience in support of corporate marketing programs in Marketing Analytics, Market Research, Target Modeling, Customer Segmentation, Customer Retention, Cross Sell and Distribution Planning. Strong communication, analytical and administrative skills combined with leadership experience.Marketing Analytics | Bankingjwsteelman@gmail.comCORE COMPENTENCIES• data mining• predictive modeling• database analysis• strategic planning• customer segmentation• team leadershipACCOMPLISHMENTS• Developed and continuously refines multiple segmentation structures that are cornerstones of the bank's management structure. These include structures designed to support affluence, small business and mass consumer.• Created and maintains propensity for use models that Next Best Sales program• Develops models for targeting new branch site placements and determine geographic area opportunity.• Responsible for calculation, validation and reporting of bank Non-Financial KPI Metrics.

Jim Steelman's Current Company Details
Regions Bank

Regions Bank

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Vice President , Wealth Strategy and Effectiveness
Birmingham, AL, US
Website:
regions.com
Employees:
22189
Jim Steelman Work Experience Details
  • Regions Bank
    Vice President , Wealth Strategy And Effectiveness
    Regions Bank
    Birmingham, Al, Us
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  • Regions Bank
    Vice President , Wealth Strategy & Effectiveness
    Regions Bank Apr 2021 - Present
    Birmingham, Alabama, United States
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  • Bbva - Compass Bank
    Senior Vice President, Manager Customer Analysis
    Bbva - Compass Bank Nov 2004 - Apr 2021
    Birmingham, Alabama Area
    • Manages team of analysts.• Advanced analytic efforts including creation of descriptive and predictive models, segmentation studies, and ad-hoc analysis.• Use SQL, SAS Enterprise Miner, SAS Enterprise Guide, Claritas 360 SMS, R, Python and Tableau to perform analytic and reporting functions.• Developed multiple segmentation structures that have become cornerstones of the bank's management structure. These include structures designed to support affluence, small business and mass consumer.• Develops studies used to understand cannibalization pressures among products, predictors of retention and market penetration.
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  • Southtrust Bank (Became Wells Fargo)
    Data Warehouse Strategist
    Southtrust Bank (Became Wells Fargo) Dec 1999 - Nov 2004
    • Defined market segments, optimized promotional programs, improved customer retention and acquisition, cross-sell, and up-sell. • Developed 23 Propensity for Use Models for customer targeting in direct mail campaigns, telemarketing and cross sell efforts using SAS STAT and SAS Enterprise Miner. Primary techniques employed included Neural Networks, Decision Trees (CART and CHAID), and Logistic Regression. • Utilized third party data sources (Claritas Market Audit, Claritas COMPASS, Claritas iMark, and Dun and Bradstreet) in distribution planning, product development and customer segmentation efforts.• Used SQL, SAS Enterprise Miner, Cognos Powerplay and Cognos Impromptu.• Designed and implemented numerous standard reports in support of Marketing and Sales Administration.• Managed team of analysts.• Used programming languages and software packages including SQL, SAS, MS Office, Access, COMPASS, Claritab, Impromptu, Powerplay and others.
  • First American Corporation (Became Regions)
    Manager Of Marketing Analytics
    First American Corporation (Became Regions) 1996 - 1999
    • Developed Early Warning for Customer Defection (Churn) Models for customer retention.• Utilized third party data sources (Claritas, Scarborough, Dun and Bradstreet) and primary source data (market research) in distribution planning, new product development and customer segmentation.• Designed databases used in campaign management (CRM) and distribution planning.• Used SAS STAT, Cognos Powerplay and HNC Marksman to perform data mining and develop predictive models. • Used various programming languages and software packages including SQL, SAS, Excel, Lotus 123, Word, Info-Reports, Forrest & Trees, COMPASS, Claritab, Powerplay and others.• Directed primary market research efforts including adaptive conjoint studies, focus groups and mystery shop programs. • Successfully led data warehouse design teams in the support of sales, marketing and finance needs.• Hired, trained, and managed team of data analysts each responsible for the needs of a different line of business.
  • Wztv Fox 17
    Director Of Market Research
    Wztv Fox 17 1993 - 1996
    • Utilized third party data sources (Arbitron, Nielsen, and Scarborough) in the creation of sales and marketing proposals.• Developed promotional pieces based on in-depth ratings analysis.• Developed sales forecasts and tracking reports.• Supported programming decisions through in-depth viewer profiles and competitive analysis.• Developed databases used for sales lead tracking and reporting.• Developed promotional web site.
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Jim Steelman Skills

Analytics Segmentation Sas Data Mining Banking Predictive Modeling Data Analysis Retail Banking Business Intelligence Strategic Planning Analysis Crm Market Research Financial Analysis Statistical Modeling Business Strategy Data Warehousing Management Competitive Analysis Risk Management Database Marketing Marketing Strategy Portfolio Management Credit Forecasting Leadership Financial Services Databases Credit Risk Financial Risk Access Credit Cards Predictive Analytics Credit Analysis Consumer Lending Strategy Commercial Banking Financial Modeling Relationship Management Problem Solving Marketing Sas Programming Credit Scoring Commercial Lending Sql Excel Modeling Propensity Modelling Mergers And Acquisitions Database Analysis

Jim Steelman Education Details

Frequently Asked Questions about Jim Steelman

What company does Jim Steelman work for?

Jim Steelman works for Regions Bank

What is Jim Steelman's role at the current company?

Jim Steelman's current role is Vice President , Wealth Strategy and Effectiveness.

What is Jim Steelman's email address?

Jim Steelman's email address is ji****@****bva.com

What is Jim Steelman's direct phone number?

Jim Steelman's direct phone number is +120529*****

What schools did Jim Steelman attend?

Jim Steelman attended Belmont University - Jack C. Massey College Of Business, Belmont University.

What are some of Jim Steelman's interests?

Jim Steelman has interest in Animal Welfare.

What skills is Jim Steelman known for?

Jim Steelman has skills like Analytics, Segmentation, Sas, Data Mining, Banking, Predictive Modeling, Data Analysis, Retail Banking, Business Intelligence, Strategic Planning, Analysis, Crm.

Who are Jim Steelman's colleagues?

Jim Steelman's colleagues are Christopher Fillmore, Sean O'brien, Lashaunda Norwood, Jennifer Lee, Neva Thompson, Isaac Powers, Daniel Schwartz.

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