Jim Yarrow Email & Phone Number

Remote

Remote

• Identified trends in Google rewriting Meta Descriptions (MD) and improved Google’s acceptance rate of our rewrites from 30% to 85% on average.
• Conducted a pilot and first-round test that identified that improving Meta Descriptions could improve impressions and rank position (the Meta Description Rewrite Study [MDRS]).
• Applied findings from the MDRS Pilot Study to over 500 SKUs, improving CTR between 10-35% for the revised MDs. Developed a 2023 version of MDRS scheduled to improve performance across 2,500 SKUs.
• Served as lead-in house expert to set-up and configure Google Analytics 4 to meet company needs as well as leverage new data and views unique to GA4.
• Using a proprietary approach in MS-SQL, developed a logic-based approach that enabled me to generate new product description pages (PDPs) and MDs at scale, with over 280 in the first round and over 480 in the second.
• Researched ChatGPT and experimented with industry-specific GPT prompts, identifying appropriate use cases as well as boundaries to be followed when using AI-generated content.

Mesquite, NV

• Conducted in-depth site quality evaluation for a multinational company to increase visitors and user experience by recommending redirects, missing page fixes, and metadata to improve page rank
• Aided internal teams in providing maximum user experience for all users, while enhancing asset value, SEO quality, and search engine rankings
• Rendered support to business-to-business (B2B) and business-to-customer (B2C) companies to generate traffic on their sites through quantifiable and verifiable methods, as well as reducing reliance on Google AdWords and.
• Played an integral role in lessening price changes with QuarkXPress and back-end structured query language (SQL) linkage, as well as update time from two months to less than one hour by developing an automation system.

• Provided expert supervision to a team of over 35 SEO experts and outside vendors responsible for serving a clientbase of 80 to more than 160 during my tenure
• Handled over 100 accounts consisting of agency and elite accounts to meet new heights of success by streamliningresults in search engines
• Proficiently utilized Rich Text Snippets, video optimization, and semantic web SEO
• Directly communicated with OC SEO customers as well as agency customers to gather and impart informationCareer Highlight:
• Increased account volume capacity, while driving a three-fold increase in revenue through skillful account management

Newport Beach, CA

• Provided expert oversight to all facets of 10 websites, which included SEO and search engine marketing (SEM)improvement, mobile site restructuring and implementation, and PPC campaign execution.
• Administered $60K in paid advertising monthly, as well as rewriting all ads and search terms in international English.
• Updated SEO best standards and month-over-month organic traffic; stopped the slide in SEO progress for theprevious nine months
• Took charge of programming Health Insurance Portability and Accountability Act (HIPPA) compliant contact formand insurance verifications forms using PHP and MySQL gathering more than 700 contact forms over six.
• Used PHP, MySQL, JavaScript, CSS, JQuery, and HTML to drive content changes and modify the site.
• Grew site authority by analyzing ranking competitive sites and inbound links, as well as the effectiveness of landingpages by creating alternatives and performing either A/B or multivariate testing to a level of.

Los Alamitos, California, United States

• Increase onsite listing content from 30K PDPs to 60K PDPs using advanced SQL techniques
• Increased efficiency by 500% in processing photo content through scripting and automation.
• Gathered information from vendors and massaged data received to conform to the MS SQL database to populate new product listings

Santa Ana, California, United States

• Built my first commercial website of over 100 pages for Antioch University’s Ph.D. for Leadership and Change program in 1999.
• Seized the #1 SEO spot for “Macintosh support in Orange County” for 15 years by observing trends and making on-page changes to the Maccimizer website.
• Ran successful eCommerce site Haus of Pods by reverse-engineering FirstClass to build a simple CMS.
• Used SEO and SEM to drive traffic to Haus of Pods for sales.

Santa Ana, California, United States

• Part of the lead team examining the Internet and establishing the tools that would be used for the OC Register Mac users.
• Trained multiple teams in best practices for preparing files for imaging.
• Provided technical support for Mac users across the organization, including at the corporate parent, Freedom Communications.

Tustin, California, United States

• Built, managed, and maintained the first all-digital photography workflow in Orange County.
• Responsible for network management, systems management, and backups.
• Responsible for 300% improvement in production efficiency due to digital workflow.

Ba, English, Linguistics, Psychology

Graduated Magna Cum Laude with 3.85 GPA with Dual Major in English and Linguistics and a Minor in Psychology. California State Fullerton.

Bachelor’S Degree, Psychology

Took auxiliary courses including base coursework and courses needed to complete my Psychology minor concurrent to attending Santa Ana.

Aa, Liberal Studies, Engliish

Activities and Societies: Summer Session Rescue Fund Campaign Manager VP/Communications, Phi Theta Kappa Honor SocietyNominated to 2009.

Associate’S Degree, English Language And Literature/Letters

Associate’S Degree, English Language And Literature/Letters

Associate’S Degree

Various courses over the years supporting my General Ed requirement

Certified Brand Ambassador