* Responsible for Targeting, Audience Building, Audience insight, Company based marketing, Matched Audiences, DMP, 3rd party data integration & partnerships, Attribution; * Led strategies and revamped Audiences & Measurement products with privacy preserving technologies in response to the industry wide privacy landscape change incl. Apple ATT & ITP, DMA, Google 3rd party cookie deprecation and Android privacy regulation changes. * Incubated and launched: Predictive Audiences with federated learning for targeting, On device attribution, 3p secure data conflation and insights product with differential privacy and ML driven attribution.* Led and launched the Predictive & Generative AI based Audiences Product Automation & Optimization with significant improvement of performance and productivity.

Audiences, Targeting, Account Based Marketing, Audience Insights, Attribution, 3rd party partnership.

Economic Graph and Insight data storage, search, entity resolution and multi-tenants computation for enterprise integrations

* Proposed and led the cross-functional teams' execution on building the new machine learning based performance engine into Yahoo! BrightRoll DSP (Demand side of Platform) which improved the campaign performance in 2X-8X.* Promoted and integrated the key machine learning component into Yahoo! Gemini Platform (Native Advertising) to boost revenue* Led teams to build real-time targeting platform which onboards various data sources, feature engineering, and user scoring in a streaming processing environment. * Award: Oath: AMF (All Member Focused) Award

* Led teams in areas of Large Scale Data Engineering and user profiles, machine learning core infrastructure and machine learning based Targeting Products including Predictive Audience, Lookalike Modeling, Mobile Cross Screen Targeting and In-Market Audiences. * Cross-functional teams strategic planning, communication and execution* Award: AOL Top Women in Tech

* Architect applications in areas of large-scale data processing, data mining and machine learning.* Founding engineer and Engineering lead that built the Predictive/Look-alike Segments Platform that supports modeling and prediction of user-level audience for Online Advertising(Patent).* Engineering lead that launched the large scale analytical platform including user profiles and modeled audiences targeting on the first and largest hadoop cluster for the advertising platform. * Award: AOL Global Partner, AOL Monster Award

* Developed software featuring in real-time data management and distribution.* Designed and Developed application to optimize placement of the wellbore in the reservoir * Award: Maximum Value Added Performance (Halliburton MVP Award)

* Areas of research including spatial data mining, association rule mining, clustering, and classification