Yuwei (Ashley) Jing Email & Phone Number

Shanghai, China

Shanghai City, China

• Participated in 30+ projects execution and client service including project design, fieldwork and full report delivery
• Performed both qualitative and quantitative researches in conducting in-depth interview, focus group discussion, online community, co-creation workshop, dairy tracking and data analysis, to solve client key objectives.
• Assists brands in branding and communicating, U&A understanding, concept development and evaluation, brand health tracking, entry strategy and portfolio strategy, by downloading and deep diving consumer insight and.
• Key clients include fortune 500 MNEs operate in FMCG, fashion, skincare, sports, healthcare and automotive industry, such as Mondelez, Pepsi, Dyson, L’Oréal, Nike, Roche, BMW

New York City

• Increased posts views and brand awareness by maintaining 4 social media accounts with daily posts update (est.15K of followers), and conducting social media campaign promotion contents
• Researched and screened potential partners and sponsors online to help PR department to develop new customer relationship.
• Conducted a several of market researches to assist with marketing managers and PR on upcoming events on New York Fashion Week (up to 1,000 of attendees).

Hangzhou, Zhejiang, China

• Increased customer satisfaction by 5% and repeated purchase rate by 3% across 300 franchises, by optimizing the pricing, packaging and marketing strategies.
• Assisted with seven research projects, collecting customer preferences and buying habits as well as analyzing data on emerging competitors.
• Conducted customer satisfaction snapshots to research buying trends and behaviors, interviewed customers and compared feedback to purchase trends, which aided in creating product life cycles and sales dashboards.
• Enhanced competitive advantages of products through analyzation of pricing, product coverage, product design, product failure rate and potential marketing population.
• Trained new hires by following a strict three-week training plan, covering day to day job duties before my departure.

East Lansing, Michigan Area

• Attracted new customers through drafting, editing and proofreading of sustainable promotional content, still in use.
• Enhanced key market insights through creation of diverse marketing projects, including competitive and data analysis.
• Increased total sales revenue by 15% and customer loyalty by presenting market research results to key stakeholders. research results to key stakeholders enabling them to improve their performance

Hangzhou, Zhejiang, China

• Clients in various industries: National Banks, Insurance and Venture Capital, such as China Citic Bank(中国中信银行), Jiuding Capital(九鼎投资) and PingAn insurance Group(平安保险集团)
• Assisted Sales Team and Sales Managers to prepare 13 bidding documents for financial software development.
• Maintained sales and consumer database information via internal database systems and produced monthly sales commission reports by using Microsoft Excel to track monthly sale mission
• Mentored 2 temporary staff members on receptionist responsibilities and sales administration position duties

Master Of Science - Ms, Marketing Research

graduating August 2018 Technical: Microsoft Office, Qualtrics, SPSS Statistics, SPSS Modeler, Google Analytics, Survey Design, Qualitative.

Bachelor Of Arts (Ba), Marketing, 3.52/4.00

Activities and Societies: Broad China Business Society(BCBS)Minor in Information Technology Dean’s list: 5 Semesters Technical: Microsoft.

High School

Activities and Societies: Chorus, Volleybal Team, Tennis Team