Yuwei (Ashley) Jing Email & Phone Number

Shanghai, China

Shanghai City, China

• Participated in 30+ projects execution and client service including project design, fieldwork and full report delivery • Performed both qualitative and quantitative researches in conducting in-depth interview, focus group discussion, online community, co-creation workshop, dairy tracking and data analysis, to solve client key objectives and provide call-to action plan• Assists brands in branding and communicating, U&A understanding, concept development and evaluation, brand health tracking, entry strategy and portfolio strategy, by downloading and deep diving consumer insight and providing actionable recommendation • Key clients include fortune 500 MNEs operate in FMCG, fashion, skincare, sports, healthcare and automotive industry, such as Mondelez, Pepsi, Dyson, L’Oréal, Nike, Roche, BMW

New York City

• Increased posts views and brand awareness by maintaining 4 social media accounts with daily posts update (est.15K of followers), and conducting social media campaign promotion contents• Researched and screened potential partners and sponsors online to help PR department to develop new customer relationship.• Conducted a several of market researches to assist with marketing managers and PR on upcoming events on New York Fashion Week (up to 1,000 of attendees).

Hangzhou, Zhejiang, China

• Increased customer satisfaction by 5% and repeated purchase rate by 3% across 300 franchises, by optimizing the pricing, packaging and marketing strategies. • Assisted with seven research projects, collecting customer preferences and buying habits as well as analyzing data on emerging competitors. • Conducted customer satisfaction snapshots to research buying trends and behaviors, interviewed customers and compared feedback to purchase trends, which aided in creating product life cycles and sales dashboards. • Enhanced competitive advantages of products through analyzation of pricing, product coverage, product design, product failure rate and potential marketing population. • Trained new hires by following a strict three-week training plan, covering day to day job duties before my departure.

East Lansing, Michigan Area

• Attracted new customers through drafting, editing and proofreading of sustainable promotional content, still in use.• Enhanced key market insights through creation of diverse marketing projects, including competitive and data analysis.• Increased total sales revenue by 15% and customer loyalty by presenting market research results to key stakeholders. research results to key stakeholders enabling them to improve their performance

Hangzhou, Zhejiang, China

Clients in various industries: National Banks, Insurance and Venture Capital, such as China Citic Bank(中国中信银行), Jiuding Capital(九鼎投资) and PingAn insurance Group(平安保险集团)• Assisted Sales Team and Sales Managers to prepare 13 bidding documents for financial software development. • Maintained sales and consumer database information via internal database systems and produced monthly sales commission reports by using Microsoft Excel to track monthly sale mission• Mentored 2 temporary staff members on receptionist responsibilities and sales administration position duties

Master Of Science - Ms, Marketing Research

graduating August 2018 Technical: Microsoft Office, Qualtrics, SPSS Statistics, SPSS Modeler, Google Analytics, Survey Design, Qualitative.

Bachelor Of Arts (Ba), Marketing, 3.52/4.00

Activities and Societies: Broad China Business Society(BCBS)Minor in Information Technology Dean’s list: 5 Semesters Technical: Microsoft.

High School

Activities and Societies: Chorus, Volleybal Team, Tennis Team