Jiri Maly Email & Phone Number

Prague, Cz

New York, New York, Us

VML represents a major evolution in WPP's offering to clients through the merger of Wunderman Thompson and VMLY&R. The combined entity, known as VML, will be the industry's largest creative company. My role is to leverage the opportunities this integration brings.

As the CTO, I lead and manage technology teams focused on data/AI, marketing automation, UX, digital development, CRM/loyalty programs, and project management. My role involves implementing effective solutions that enhance marketing efforts and deliver excellent customer experiences. I utilize my expertise in new technologies to improve processes, increase efficiency, and drive better returns.

Prague, Cz

I explored and implemented new programmatic solutions, specializing in media automation, demand-side and sell-side technologies, yield management, and data management platforms. I have extensive hands-on experience with tools like Appnexus, Exponea, Pubmatic, Doubleclick, Admeta, BlueKai, and AWS. My focus was on leveraging innovative programmatic strategies to boost revenue and market competitiveness.

Prague, Cz

I introduced new marketing and digital strategy that significantly improved customer feedback, achieving the highest score in 5 years. Through strategic initiatives, I increased the customer experience index by 30%. Additionally, I reversed negative trends and exceeded targets for acquiring new gas and electricity customers.I managed cross-functional teams of over 100 professionals across digital marketing, segment marketing, self-care development, business intelligence, and complaints management. My responsibilities included formulating marketing and digital strategies aligned with goals and KPIs, managing a substantial hundreds million CZK marketing budget, and collaborating with IT to deliver robust marketing platforms.I championed the adoption of agile development methodologies to foster innovation and accelerate time-to-market.

Praha 7 - Holešovice, Cz

I oversaw Alza's expansion into new European markets, managing end-to-end e-commerce operations and full P&L responsibility. Under my leadership, we achieved 50% growth in the European operation, surpassing the 500 million turnover target.I implemented improved service standards, including next-day delivery to UK/London, instant returns, and localized customer care, which increased the average customer rating from 2.1 to 4.3 stars.My responsibilities included defining and executing market expansion strategies, optimizing marketing budgets across channels through data analysis, forecasting, budgeting, and reporting, and managing the day-to-day performance of digital channels.I coordinated cross-departmental teams, defining KPIs, conducting operational meetings, and ensuring seamless execution. I reported directly to the Board of Directors, providing strategic insights to inform business decisions.

Prague 8, Cz

Co-created concept of new data lead creative strategy agency workflow, helped to setup new group entity and its team.Prepared architecture and strategic framework for analytical product: - definition of business concept - created application architecture - developed proof of concept applications

New York, Ny, Us

Leading local branch of international performance media agency. Accountable for all aspects of agency day to day business: - oversight on all aspects of client’s media services - developing people skills, evaluating their performance - responsible for overall media objectives and strategies - lead creation of all important plans and products - fostering cross-agency relationships partners (adtech providers, creative agencies, cross-network) Leader of Air Bank go-to market strategy:- Co-created strategic concept of new bank design/launch/development- Defining strategy of digital launch- Lead UXD of internet banking and ATMs- Communication strategy development- Online media buying management

Responsibilities: - development of financial plans, - planning revenue goals, - service developmentP&L achievements: - increased revenues and profitability of the company and achieved the best results in the history of the company

Many times winner of digital agency of year. Become quickly biggest digital agency on a market helping to build digital strategies for hundreds of multinational and local companies.Responsibilities: Online brand development User experience (UX) design Strategic Consulting, including business plan & sales strategy development IT lead

For couple years part-time sort of pro bono lecturing of information science at grammar school.

Responsible for development of local job portal application components.Worked in LAMP environment. Managed server infrastructure.