Kayak/HotelsCombined, which is owned and operated by Booking Holdings, is a travel metasearch engine that operates in over 60 countries. It is connected to other brands within the Booking Holdings network, such as OpenTable and other travel metasearch brands like Swoodoo, checkfelix, momondo, Cheapflights, and Mundi.- Overseeing campaigns on a global scale (Korea, APAC, EMEA, US) and analyzing their ad performance- Operating KAYAK's internal Ad platform & external social platform such as Google DV360 & Meta(Facebook) Ads, and optimizing campaigns to meet client KPI goals- Reporting ad campaign progress to both clients and internal partners- Collaborating with ad sales teams to establish strong relationships with clients and provide strategic advice- Assisting with identifying, escalating, and resolving technical problems- Managing client communication and coordination with internal engineering teams via phone, email and Zoom if needed

digital performance marketer for 5+ clients from various industries: E-Commerce, Fashion, Health functional food, Hotel reservation, and Food delivery App.- Operating campaigns in Google / FB / IG / Naver / Kakao with Search ads, Display ads, Video ads, Shopping ads and other affiliate marketing tools if required- Providing media mix based on clients' budget and suggest adequate media to operate depending on their KPI- Monitoring the real-time performance & ROI from GA and suggesting prompt solutions to clients in order to achieve KPI goals : Optimization strategies suggestion achieved 96%+ additional ROAS and conversions than initially targeted KPI, during the black-Friday promotion from a global fashion brand client- Providing performance review reports on a daily / weekly / monthly basis- Collaborating with various internal teams such as IT, Creative, and operation departments for the purpose of producing creatives, regular landing pages check-ups, and developing simple IT solutions for business (website crawling ...) - Participating in RFP bidding project: researching relative markets, coming up with solutions for client's pain-point, making operation plans about how to carry out project successfully, preparing media mix and creative examples