Jitender Mahajan Email and Phone Number

Sales and MarketingBranding

Current Responsibilities—• Effective controlling monitoring and directing the revenue generation for the entire group.• Negotiations. with all stake holders/collaborators.• Developing and executing the innovative market oriented strategies.• Recruitment/ development/OJT.• SCM-supervising entire supply chain-in bound/outbound.• Executing the media-print/electronic/OOH/Events.• Entire brand promotional activities.• Negotiated with media houses-Percept/Lintas/Rediffusion/Span. Working with Rediffusion and Span since April 2014• Endorsing Contracts with Agencies, Publications, and Celebrities etc.• Managing PR for the Organization.• Exports. and legal issues• Monitoring the commissioning of the new state of the art/modern production unit in HP adhering to the stringent global regulations.• Monitoring of the Social Media and continuous up-gradation of the Company Profile.• Managing M&AKey Achievements—• Gross Revenue growth of 250% YOY.• Turnover increased from 150 Cr FY (12-13) . to 400 Cr. ( FY 13-15).• Successfully negotiated the endorsement contracts with Ms.Juhi Chawla, Shweta Tiwari, Rajasthan Royals• Hired the consultants like Deloitte to pursue inorganic growth.• Instrumental in concluding the contract with 84+ Publications across India and +12 electronic media and various OOH for effective brand promotion.• Negotiating with the Key Brand/Company (+100 Cr) for acquisition. • Conceptualized and introduced the new revenue generating vistas/therapies in the Indian markets in the areas of fairness and women health care.• Successfully widened the reach and positioning from Pharma OTC to FMCG• Was instrumental in negotiating, acquiring and integrating Kesh Mantra Kesh Pari. • Effectively resolved the legal issues related to IPR and DMR. • Penetrated new geographies like Nepal, Andaman Nicobar, and Middle East and the hinterlands of the India.• Revived and re-positioned the Brand Dr. Ortho as the second most valuable asset after Kesh King.

Responsibilities and Functions as CM-MSH With Amar Ujala To derive Revenues from Display advertising in our News Paper. Clear definition of Product Positioning, Sales training, sales coaching, and reporting. To play a lead role in developing strategic commercial partnerships with both major brand advertisers/Agencies and major content partners  Proficient in targeting, segmenting, reporting and analysis with developing a strong database marketing skills Bring together multiple functions, coordinating sales targets, marketing and communications for Amar Ujala locally.  Smooth Coordination between Scheduling, MIS, accounts, Editorial, and Sales. Art of the country management team, as well as adopting an active role locally in North Region. Segment wise achievements from the respective Team heads.

Noteworthy Accomplishments with Laqshya Media Pvt.Ltd.  Successfully executed BSNL’s Uniform Branding Campaign worth Rs 2 Cr. + in the stipulated time frame of 4 months. Liaison with the CGM, GM, DGM, and SDE’s of all the SSA’s of Punjab, J&K, UTT, Assam, N.E-1, and N.E-2 circles for the payment realization. Successful execution of numerous campaigns of various clients through OMI in Punjab. Instrumental in bagging Valuable Outdoor campaigns of J P Associates, J P Greens Subhiksha, DLF Homes, Parasvanath, DTH-Reliance Corporation Bank’s, Oriental Bank’s Outdoor campaign- for Punjab. Clinched the the single largest outdoor contract in punjab -for 10 years contract of Apx. 100 - BQS in Jalandhar and Ludhiana from Punjab Govt, on BOT basis in 2008 Instrumental in not only claiming the insurance of a substantial amount against the actual damage due to the recent Riots in Jallandhar, but also pitched in for claims for the losses from the Punjab Government in addition to the excuse from the Concession premium to be paid to the Company (for a certain Period). Did positioned ourselves as the Single largest Vendor in Ludhiana by consolidating the Entire Media from Ms Leads. Also successfully, returned the contract due to recession. Consolidated the Media Presence by acquiring of prime 30 Unipoles at Ludhiana of M/S Lacoste Mktng Co: (Gypsy) for a period of 5 Yr. and successfully returned the contract due to recession. Executed the acquisition of the Amritsar Media Assets ( 22 Unipoles ) from Ms Kapoor- Walia and Co. Instrumental in the allocation of Railway’s Tender for Ludhiana and Amritsar for a period of three years. Redefined of the M.C. Dates of the Contract, in the organizational Interest. Recruited an efficient manpower in Punjab region for Ms LMPL, and instrumental in getting our Ludhiana, Jallandhar, and Amritsar, branches-operational. Achieved 85-90% occupancy in Punjab. The profit contribution has increased to 39%, only from Outdoor wing.

Key Responsibilities and Result Areas in Pharma Development of the regional annual sales plan and budget. Driving the sales force to achieve and exceed the annual sales plan within specified budget in a specified period. The key categories of the annual sales plan and budget are – Product / Region / Area / Territory Business development and retention/increase in the customer base – Formulation and communication of strategies (Also, Long/Short term- Product/Territory/Person specific, in line with the organizational theme) and clear understanding its tactical implementation Ensure appropriate Territory restructure, Manpower utilization and Geographic coverage based on Market Potential-Current Yield-Input Cost Involved-Manpower/Resource’s Capabilities.  Identification of investment areas for business returns and retention. The key details comprises of - Employee / Territory / Doctor / Events / Meets etc Development and Management of distribution network Employee development and retention- Review/Appraise. Closely associate the marketing department and provide them with current market feedback. Selected Accomplishments in Pharma:  17% annualized growth achieved against UCB India growth target of 9% Employee development – six employees reporting to me have been selected and promoted as Area Sales Manager in stiff competition from all India staff Restored Confidence and Morale of Punjab and Haryana Team, Negotiated with the trade outfits and revitalized and re-established a strong team to work towards the organizational objectives during 1999-2000.