Product Marketing | Product Management | Digital Marketer | SEO | SEM | PPC | Branding | ATL | BTL | Market Research | Sales Promotion | Rural Marketing.

Roles and Responsibilities:Product Development and Management:1. Product Strategy: Current + New products.2. Product management: phase in phase out.3. Product Pricing and model wise NSR realization.4. Review the product features on a regular basis so as to maximize the customer value. 5. Competitors tracking : Product, pricing and promotions.6. Product Councils: with R&D,supply chain,Factory,sales team for new product development and existing product management.7. Conducting product training workshops for sales team and channel partners.8. POS materials development ,printing and distribution for sales team. Brand Management:1. Responsible for planning and manage Marketing calendar to achieve company sales budget.2. Formulating and implementing brand strategy in consultation with Marketing head.3. Marketing research: identifying product gaps, customers pain areas their requirements and preferences.New Projects and Initiatives:1. Coordination with various Micro Finance Institutes business partners for promoting and selling bicycles in rural areas.2. Involved in Roadster segment model revamping (model is traditional one whose design and components are not changed for more than 100 years) 3. Involved into Public bike sharing project , one of its kind in India to provide end to end last mile connectivity in consultation with various state governments. Digital Marketing:5. Overall understanding of Target segments, campaign planning and optimizing ongoing digital marketing campaigns, creating marketing content, campaign production and reporting. 6. Developing and executing online marketing campaigns.keeping in mind the goal of increasing brand awareness,engagement and Lead generation.7. Analysing campaign performance by audience segment and A/B testing.8. Responsible for Optimizing web traffic and performance metrics like CTR, engagement, lead generation, conversion, site ranking9. Monitoring Conversion tracking and executing dynamic

Roles and Responsibilities:1. Top line target achievement of the category.2. Product pricing and model wise NSR Realization.3. Following up customer complaints, and putting up efficient processes and systems to redress customer complaints.4. Exploring new products possibilities in wood finishes with the help of R&D team /packaging introduction and launching them in the market after test marketing it.5. Conducting various influencers driven marketing(CRM) program for carpenters/polishers. 6. Participating in various industry related exhibitions and trades shows to generate new ideas and have better understanding about the wood finish industry.7. Review the product features on a regular basis so as to maximize the customer value.8. Tracking slow moving SKU's and liquidating them.

Luxor Group of Companies, headed by Mr. D K Jain, President of the Company, started in India in the year 1963. Today it is the brand leader in Indian Writing Instrument Industry, having market share of over 20%. Luxor was formed in the year 1991. As of today Luxor is a leading manufacturer and exporter of Writing Instruments from India with over 15 percent of Export Market Share with its 4 manufacturing facilities in New Delhi and 3 at Bombay, employing over 600 people.Roles and Responsibilities:• Handling 40 powerful SKU’s of the company contributing 75- 80% of the business.• Business Planning and Strategy Development1. Responsible for developing and executing brand positioning, identifying and building brand equity and loyalty among customers and consumers.2. Develop marketing programs that increase market share, identify priority customer groups/distributors/key accounts, and the right marketing mix to capture these customers.3. Forecast sales trends, competitive activity; analyze seasonality trends.4. Determine optimal price and price sensitivity of customer groups, impact of pricing strategies to sales and profitability.5. User friendly & market acceptable packaging in co-ordination with concerned departments• Product Development-Working in coordination with Sales, Production and Quality Commercial and Legal department, conducting market research to identify and develop new products, improve current products, identify functional benefits our products offers to meet current and future customer needs.• Consumer offers & Schemes-Initiating various consumer offers and schemes to the consumers for enhancing sales of a particular SKU.• Marketing Programs-Responsible for developing promotions to customers and consumers, above-the-line and below-the-line mix using well-established and innovative techniques• Trade marketing- Planning and Organizing Quality product display at counters, in shop merchandising, Events and Exhibitions

Roles and Responsibilities:• Devising plan and strategies for Brand promotion and BTL activities.• Liasoning and coordination with advertising and other agencies.• Managing the operations for achieving business goals and increased newspaper circulation.• Conceptualizing and implementing marketing strategies as a part of market development and brand building effort.• Need based Market Research in Co-ordination with external Agencies & the in-house Market Research Team• Advertising and sales promotion to achieve the desired brand personality/identity• Competitive Analysis• Marketing Plan & Budget• Advertisements• Developing customer facing elements• Developing Marketing collaterals• Agency Co-ordinations• Vendor management• Planning Tradeshow/Events• Leads generation• Sales Analysis• Go to the Market Plans• Product Visibility & Market Penetration• Business Development

Interactive Television is a 10-Years old company with offices in Delhi, Mumbai, Bangalore, Calcutta, Hyderabad, and Chennai. Interactive Television Pvt. Ltd., a pioneer in the rapidly expanding movie marketing industry in India. Interactive Television offers services to its clients ranging from sponsorship of films, film festivals (urban and rural), ticketed film promotions, in-film branding, in-theater branding, special screenings and premieres. The company has been responsible for immense value adds to promotions for corporates like Samsung, HLL, Maruti, ITC Foods, HLL, SAB, UB, Reckitt Benckiser, Hutch, Start Movies, Zee Cinema, Aviva, ABN Amro, ICICI, ESPN, Godrej, Spice Telecom, Hero Honda, Seagram, GPI, Coca-Cola, Nestle, Dabur, BPL, LG, Perfetti, Bacardi and Eveready.Roles and Responsibilities:• Handling promotions and various BTL activities.• Co-Branding of a Brand with latest Movies(Hollywood/Bollywood)• Handling screening of advertisements in theaters and multiplexes across India• Handling the Advertising Agency & Vendor liasoning• Managing operations in large business area, formulating and implementing strategies, developing new markets, product promotion etc for business excellence and customer satisfaction• Relationship Handling with key stakeholders including channel partners, anchor customers or vendors• Monitoring and reviewing of all products performance against Budget.• Time and cost wise completion of assigned tasks• Supervise, motivate & develop team members