Responsible for building the Home Loan & Swaraj (PSL) portfolio and ensuring continuous profitability of the portfolio.Developing Relationships with Builders of Western Line Mumbai Heading Location's for Home Loans/ Project Finance.• Supervising cross sell team of Gold loan 36 branches of western line for close co-ordination with departments in related areas for smooth work flow, maintaining delivery schedules and drive business profitability & growth.• Development and implementation of marketing plans with a focus on enhancing brand visibility and reach by way of property fairs, cross-selling initiatives, micro marketing initiatives etc.• Have the expertise in Sales and Distribution, Risk Management, Training, Product and Marketing function for retail loans -Loan against Properties and Home Loans.• Facilitating credit function as well for IIFL– secured Collections / Recoveries & Legal for secured loans, LAP & Home Loans, APF.• Creating a product structuring by adding value to the client and staying ahead of the competition by structuring and implementing innovative deals that suit the customer within acceptable risk levels. • Exploring avenues for new income generation from new as well as existing clients by achieving individual targets and growing account profitability, while maintaining a high service standard and compliance.• Responsible for building a distribution network for sourcing of Mortgages Business, Loan against Property, Home Loans and Construction Finance with a mix of Direct IIFL Team,DSA, DST and alternate sourcing channels.

• Responsible for building the Home Loan (PSL) portfolio and ensuring continuous profitability of the portfolio.• Supervising a team of 50 Branch Managers, 6 Territory Manager of western line for close co-ordination with departments in related areas for smooth work flow, maintaining delivery schedules and drive business profitability & growth.• Development and implementation of marketing plans with a focus on enhancing brand visibility and reach by way of property fairs, cross-selling initiatives, micro marketing initiatives etc.• Have the expertise in Sales and Distribution, Risk Management, Training, Product and Marketing function for retail loans -Loan against Properties and Home Loans.• Facilitating credit function as well for IIFL– secured Collections / Recoveries & Legal for secured loans, LAP & Home Loans, APF.• Creating a product structuring by adding value to the client and staying ahead of the competition by structuring and implementing innovative deals that suit the customer within acceptable risk levels. • Exploring avenues for new income generation from new as well as existing clients by achieving individual targets and growing account profitability, while maintaining a high service standard and compliance.• Responsible for building a distribution network for sourcing of Mortgages Business, Loan against Property, Home Loans and Construction Finance with a mix of Direct IIFL Team,DSA, DST and alternate sourcing channels.

Plan & conceptualize various strategies to achieve business goals of the branch aimed towards the growth in business volumes as well as profitability, ensuring the usage of modernised tools of development, expansion and diversification as per the need and resources available. Adept at Financial analysis, stock solution, plan implementation and on-going monitoring of investment.Building relationship with clients & external associates for securing repeat business & long term customer loyalty.Providing advisory to the corporate clients & helped fund managers in optimizing the portfolio through Portfolio Optimization Desk.Deftly implementing uniform processes & procedures while providing quality standards for operational areas & ensuring adherence to quality standardsDeveloping & executing best practices & standard operating procedures targeting at organisational excellence.Key player in Risk Control and ensure its compliance at all operational levels and administering the margin requirements of the clients and ensure smooth settlement process of funds and securities.Acting as a Resource to facilitate complex problem solving and issue resolution especially with product & service.Identifying strategic investment opportunities through active research & market intelligence and providing advisory services to generate advantage for the clients.Instrumental in providing quality advice to the customer regarding the products, features and benefits.Actively promoting Niche Segment Forex to different States of Bonanza Franchise through presentation & seminars.Organised various training sessions, workshops, seminars for the staff to enhance their performance on state level.Developing Channel of Franchisee & Remiser for the growth of business. Handling the Robust Marketing Manager Team.

 Adroitly handled relationship management with significant clients to ascertain rendering of quality service and collated feedback on product performance to recommend product improvisations.  Dealt with high net worth Clients and built personal relationships with future prospects.  Developed and implemented Wealth Management Solutions (WMS) Platform for various customer segments for persistency maintenance and portfolio management consultancy to meet the customer goal in terms of retirement, wealth creation, protection and saving & investment schemes while focusing on investments in equities, bonds, mutual funds, insurance & other financial instruments. Maintained highest standards of customer service; giving preference to customer satisfaction & promptly resolved customer problems & concerns