Assistant Manager Analyst
Current• Analyzed customer transaction data and loyalty program engagement from over 1 million users, identifying trends and insights that informed marketing strategies.• Developed predictive models to forecast customer lifetime value (CLV) and optimize loyalty program offers, resulting in a [20] % increase in retention rates.• Created dashboards using Power BI to visualize trends in customer behavior, aiding executive decision-making for program enhancements.• Analyzed lead generation data from Salesforce, identifying key trends that informed targeted marketing campaigns, resulting in a 15% increase in lead conversion rates.• Conducted data mining and statistical analysis on customer purchase history, contributing to a 20% increase in program redemptions through enhanced promotional strategies.• Assisted in segmentation analysis to tailor loyalty offerings, resulting in improved targeted marketing efforts and customer satisfaction scores.• Collaborated with the marketing team to assess the impact of lead generation efforts, providing insights that aided in the strategic adjustment of campaigns.