- Led the design of end-to-end product flows for access management control software from scratch- Conducted user research through interviews, surveys, and usability testing to gather insights and inform design decisions.- Implemented design system across the product to standardize UI components and streamline the design process across multiple products thus reducing development time and cost- Created wireframes, prototypes, and high-fidelity mockups ensuring alignment with user needs and business objectives- Facilitated workshops to gather requirements and brainstorm solutions with stakeholders.

- Led the design of end-to-end product flows for seamless live saleplatforms for customers and vendors.- Collaborated with product managers and technical teams to build end to end digital experience- Collected customer feedback and implemented product improvementswhich improved user satisfaction- Collaborated with developers to ensure the feasibility and quality of design implementations- Mentored and guided junior designers- Conducted market research to identify user needs- Collaborated with the marketing team to implement a go-to-market strategy- Analysed customer feedback to prioritise product backlog, leading to a 25% reduction in customer support queries.-Mentored and guided junior designers

- Led the design of end-to-end product flows for seamless online booking process.- Designed a system to connect customers with vendors and backend staffs including front-end applications, websites, vendor apps, and CRMs.- Helped in improving the over all experience of the existing website, App and CRM- Conducted heuristic evaluations and usability testing to identify pain points and optimise user workflows.- Collaborated with cross-functional teams to iterate on designs based on user feedback and technical constraints.

- Led the design of end-to-end product flows end to end product flow, to convert their offline business to an online business model- Designed a system that connects customers to vendors which includes frontend app/website, vendor app, and CRM- Worked and managed cross-functional team and stakeholder communication, and oversaw product development from inception to implementation- Led the redesign of the company’s flagship product, resulting in a 30% increase in user engagement.- Increased in the B2B leads by 22%

Worked with clients to improve the user experience of apps and responsive website