Jiyoon An Email & Phone Number

Séoul, Corée Du Sud

Establish a retail business company from scratch with new brand concept and mission• Founded art space with the mission to promote Korean art & craft to international clientele• Managed sales of contemporary/traditional artworks, craft/vintage objects, high-end furnitures and art publications• Created brand concept, space design and visual merchandising• Curated content of exhibitions/events and managed collaboration with artists• Implemented PR and social media management

Seoul, South Korea

Create a new start-up structure to launch an international skincare brand within 1 year• Built mid/long-term company’s strategies and set up organization of Korean headquarter and US branch• Managed whole process of branding and product development of Talitha Koum, premium vegan skincare brand launched in September 2022• Supervised financial management - P&L, cash flow, pricing, compensation system, commercial controlling• Strengthened investor relations to secure company funding• Led sales, marketing and communication strategies and operations

Moscow, Russian Federation

Drive new business opportunity through strategic partnerships with top Korean/Japanese cosmetic groups• Managed Korean/Japanese brands of Rive Gauche, top premium multi-brand cosmetic retailer (235 stores with 400 international brands)• Developed the business plan and concluded exclusive contracts (20M € deal) for import and distribution of select Korean/Japanese brands• Contributed to new business opportunities (beauty devices, PB, diagnosis tools etc.) and promoted entry to the Russian cosmetic market in collaboration with Korea/Japan trade organizations

Gangnam-Gu, Seoul, Korea

Strengthen the brand’s leading position by doubling market growth and implementing transformative initiatives• Defined strategic directions and portfolio priorities and led increased revenues (27M € annual revenues) with optimized P&L management• Managed sales/marketing/education teams (over 70 employees) and optimized organization structure to enhance sales/education excellence• Built business partnership with key accounts/franchises through commercial contracts, loyalty program and business transformation projects• Led brand digitalization projects (e-commerce, social media, app development, Influencer marketing, online events, and digital sales tools)• Co-developed new product and marketing campaign with Asia Pacific zone and headquarter in line with consumer and market insights

Gangnam-Gu, Seoul, Korea

• Managed brand priorities with complete understanding of market, clients, and brand portfolio• Managed product launches and animations creating right angle of attack for sales increase• Optimized business drivers and managed advertising & promotion cost (3.4M € annual budget)•

Paris Area, France

• Implemented new product launches and strived to maintain growth on pillar products• Proposed and implemented promotional and marketing plan • Analyzed market and consumer data and made recommendations to management

Paris Area, France

• Coordinated product development projects for the launch of Asian specific products by working in collaboration with international product development team• Elaborated marketing dossier of newly launched products and implemented strategies by supporting 11 Asian countries

Jung-Gu, Seoul, Korea

Marketing planner : New car sales • Draft monthly/yearly action plans for sales strategy including sales conditions, incentives, advertising and promotion• Execute budgeting and re-forecast of commercial expenses • Analyze sales results and outcome of marketing activities Marketing planner : After-sales service• Set up plans to improve and develop customer services• Implement service improvement project and launch new services• Establish goals and measures to enhance image of after-sales service through various communication channels

Mba, Marketing

Bachelor'S Degree, French Language And Literature