Jiyoon An Email & Phone Number

Séoul, Corée Du Sud

• Establish a retail business company from scratch with new brand concept and mission
• Founded art space with the mission to promote Korean art & craft to international clientele
• Managed sales of contemporary/traditional artworks, craft/vintage objects, high-end furnitures and art publications
• Created brand concept, space design and visual merchandising
• Curated content of exhibitions/events and managed collaboration with artists
• Implemented PR and social media management

Seoul, South Korea

• Create a new start-up structure to launch an international skincare brand within 1 year
• Built mid/long-term company’s strategies and set up organization of Korean headquarter and US branch
• Managed whole process of branding and product development of Talitha Koum, premium vegan skincare brand launched in September 2022
• Supervised financial management - P&L, cash flow, pricing, compensation system, commercial controlling
• Strengthened investor relations to secure company funding
• Led sales, marketing and communication strategies and operations

Moscow, Russian Federation

• Drive new business opportunity through strategic partnerships with top Korean/Japanese cosmetic groups
• Managed Korean/Japanese brands of Rive Gauche, top premium multi-brand cosmetic retailer (235 stores with 400 international brands)
• Developed the business plan and concluded exclusive contracts (20M € deal) for import and distribution of select Korean/Japanese brands
• Contributed to new business opportunities (beauty devices, PB, diagnosis tools etc.) and promoted entry to the Russian cosmetic market in collaboration with Korea/Japan trade organizations

Gangnam-gu, Seoul, Korea

• Strengthen the brand’s leading position by doubling market growth and implementing transformative initiatives
• Defined strategic directions and portfolio priorities and led increased revenues (27M € annual revenues) with optimized P&L management
• Managed sales/marketing/education teams (over 70 employees) and optimized organization structure to enhance sales/education excellence
• Built business partnership with key accounts/franchises through commercial contracts, loyalty program and business transformation projects
• Led brand digitalization projects (e-commerce, social media, app development, Influencer marketing, online events, and digital sales tools)
• Co-developed new product and marketing campaign with Asia Pacific zone and headquarter in line with consumer and market insights

Gangnam-gu, Seoul, Korea

• Managed brand priorities with complete understanding of market, clients, and brand portfolio
• Managed product launches and animations creating right angle of attack for sales increase
• Optimized business drivers and managed advertising & promotion cost (3.4M € annual budget)

Paris Area, France

• Implemented new product launches and strived to maintain growth on pillar products
• Proposed and implemented promotional and marketing plan
• Analyzed market and consumer data and made recommendations to management

Paris Area, France

• Coordinated product development projects for the launch of Asian specific products by working in collaboration with international product development team
• Elaborated marketing dossier of newly launched products and implemented strategies by supporting 11 Asian countries

Jung-gu, Seoul, Korea

• Marketing planner: New car sales
• Draft monthly/yearly action plans for sales strategy including sales conditions, incentives, advertising and promotion
• Execute budgeting and re-forecast of commercial expenses
• Analyze sales results and outcome of marketing activities Marketing planner: After-sales service
• Set up plans to improve and develop customer services
• Implement service improvement project and launch new services

Mba, Marketing

Bachelor'S Degree, French Language And Literature