Jiyoon An Email & Phone Number

London, England, United Kingdom

• Planned and executed B2B GTM marketing strategies across multiple channels, leveraging data-driven insights to increase conversion rates and drive net new lead generation.
• Organic media strategy, paid media (LinkedIn, Google Search Ads, and Meta), email, offline event, employee advocacy program, and channel partners

Seoul, South Korea

• Developed and executed B2C paid media strategies, optimizing ROI through continuous performance analysis and adjustments.
• Planned and optimized paid media campaigns for clients like Samsung Electronics and Domino’s pizza across Google, Meta, Naver, Kakao, OOH, and more.
• Analyzed post-campaign results and provided reports with insights for future campaigns.
• Planned media strategy together with agencies and media vendors based on the client's brief.

Seoul, South Korea

London, England, United Kingdom

• Built a community of 1,400 engaged members from scratch and consistently enhanced engagement.
• Developed and continuously optimized English language learning programs based on feedback, creating a new revenue stream for the company.
• Developed and executed multi channel marketing strategies to attract new participants and increase brand visibility across email, organic social, Slack, blog, Notion, and SMS.

Seoul, South Korea

• Assisted the team in developing and implementing monthly e-commerce marketing promotions.
• Built up digital advertising assets and promotion concepts by working directly with internal and external stakeholders.

Pangyo, South Korea

• Created weekly digital content on social media platforms to enhance brand awareness.
• Executed marketing promotion strategies to acquire new users.

Bachelor'S Degree, International Trade

Exchange Student, Internatioanl Business School