Jiyoon Chung Email & Phone Number

United States

San Francisco Bay Area

• Generated high volume of B2B clients that contributed to significant revenue growth in 8 months.
• Implemented provider nurture/onboarding/engagement programs and patient onboarding/engagement programs.
• Drove a successful webinar marketing program that resulted in new user acquisitions and lead conversions.
• Developed a library of collaterals for content syndication marketing programs.
• Managed partnership marketing.

Sunnyvale, California, United States

• Managed user acquisition, customer life cycle programs, brand, PR, sales marketing, event marketing, content marketing, and product marketing.
• Developed user acquisition channels and managed a 7-figure budget – achieving revenue growth from 7-figure to multi 8-figure revenue.
• Established a new brand platform including website update, company positioning and messaging, persona and brand visuals.
• Built a high performing marketing team from ground up.
• Implemented marketing and data infrastructure including a new email platform, analytics and reporting tools.
• Drove content marketing strategies and programs that resulted in a rich library of sales and marketing collaterals.

Redwood City, CA

• Defined strategic tactics for growth and drove user acquisition, user engagement and customer life cycle programs, analytics, and PR.
• Drove online and mobile acquisition with 7-figure budget – achieved over 600% growth within 12 months.
• Built marketing reporting infrastructure and implemented key processes.
• Managed wide range of external partner agencies and service providers.
• On-boarded customer engagement solution and funnel optimization which resulted in ~50% reduction in user acquisition cost.
• Worked closely with CEO to develop short and mid-term PR strategies and manage the PR agency.

• Developed and managed social and mobile acquisition channels, advertising monetization and partnerships, email marketing, and PR.
• Developed mobile acquisition channels and managed an 8-figure marketing budget.
• Created mobile in-game advertising program that grew to a 7-figure revenue source.
• Built the marketing organization from a team of 2 members to a team of 8 in seven months.
• Drove short and mid-term PR strategies and executed various PR campaigns.
• Successfully upgraded the email platform.

• Managed seven figure advertising budget across various marketing channels including search (paid and organic), email, affiliates, partnerships, social networks, and print media.
• Supervised and expanded online marketing team.
• Successfully launched new flash deal campaigns with positive ROI.
• Directed new ESP (Email Service Provider) transition for retention marketing process and deliverability improvement.

Oversaw traffic acquisition channel management (display, search, email, affiliate network, partnership), retention marketing programs, and new product and marketing initiatives.- Built and supervised online marketing team to manage various campaigns and programs.- Developed and managed customer relationship email programs.- Drove various campaign process.

Direct Response (DR) marketing in mortgage and education categories: Responsible for growing revenue and margin- Manage major portal remnant inventory and email campaigns and media buy (Yahoo, AOL, MSN)- Develop email marketing business. Manage email business P&L, accounts, campaigns, and creative development/optimization- Manage non-portal banner.

Master Of Business Administration - Mba

Master Of Arts In Statistics, Bachelor Of Arts In Mathematics