Deliver creative strategy to home, baby, and lifestyle brands tailored to their specific needs spanning from concept direction, style guides, pitch presentations, brand positioning, marketing, trend forecasting, brand collaborations, product development, sourcing from vendors and artisans, merchandising, building new product categories, sourcing vintage inspiration, creating original prints and textiles, CAD, and color palettes.

Lead multidisciplinary creative teams to design and develop cohesive collections across all product categories with 20 licensing partners. Defined overall seasonal direction, guided DS design team and licensed partners to translate and execute for each product category. Generated new streams of revenue with licensed design initiatives.

Oversaw the design and development of all textile product categories for Home, Baby, and Kids divisions. Sourced fabrications, techniques and travelled overseas to review product lines. Responsible for building seasonal concepts, art directing textile designers, and expanding assortment.

Manage design and development of all soft goods categories for Home, Baby, and Kids assortments. Build fresh seasonal pattern, color and trend inspiration and conceptualized new soft goods products. Successful re-launch of Kids bedding collection.• Work cross functionally with PD, merchandising, brand creative, and marketing teams to execute and launch collections.• Communicate with vendors, review product specifications, samples. Source new qualities, fabrications, constructions, and printing techniques to establish newness in the assortment.• Maintain line plans, calendars, and deliverables. Manage workflow, direct reports and freelancers.• Provide seasonal themes and product input to catalog and sales teams.• Direct private label brand for Target: Room 365.

Oversee the concept design team to generate concept and strategy for seasonal direction, trend reports, and merchandise recommendations for Wayfair Lifestyle Brands: AllModern, Perigold, Birch Lane, and Joss & Main.

Design original surface pattern for kitchen textiles, tabletop, table linens, giftware, lifestyle accessories. Prepare product specifications and communicate with vendors to ensure quality standards. Create seasonal inspiration, style boards, color palettes. Shop the domestic and international markets to source inspiration, source vendor qualities, travel to trade shows. Develop custom designs and programs for private label accounts including Crate & Barrel, Sur La Table, Container Store, Barnes & Noble.

DESIGN ::: STYLE ::: INTERIORS ::: TRAVEL http://thisisluster.com/

-Collaborated on design for Twenty2 lines including limited edition silkscreened t-shirts & wall prints -Researched target markets for Walmart Wallbands wall print product & coordinated PR launch -Managed distribution & tracking of wallpaper, fabric samples to prospective Twenty2 clients -Consulted as a stylist for custom interior design projects; selected fabrics for a custom nursery install

-Assisted CAD department with repeats & color ways for in-house designed prints -Represented sales at Direction show; archived & organized London Portfolio vintage collection -Presented collections to buyers at companies including Apparel Holdings, Carole Hoechman, Dana Buchman, Macys, Tommy Hilfiger Home

-Designed print advertising, brochures, custom invitations, mailings for luxury residential properties -Managed marketing plan, digital assets, coordinated magazine PR; maintained online marketing for property listings