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Transformative product marketing executive with success in driving change within technology-based businesses, from conceptualizing new strategies and approaches to galvanizing cross-functional teams to put these plans into action. Proven track record in leading the development, launch and growth of new product/service capabilities through a unique combination of business acumen, thought leadership, technical aptitude and team leadership.Current and previous technology areas of focus include: edge computing, software-defined networking (SDN and SD-WAN), network functions virtualization (NFV), public and private cloud services, software as a service (SaaS), wireline and wireless data networking services, managed hosting and IT services, data center infrastructure, storage networking, disaster recovery, content delivery, and Scaled Agile Framework (SAFe) development methodologies.Opinions are my own.
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Co-Founder And Managing PartnerAura EquityDallas, Tx, Us
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Co-Founder & Managing PartnerAura Equity Jan 2020 - PresentAura Equity helps passive investors grow wealth and achieve financial freedom by co-investing in multifamily real estate.
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Avp, Product Management & Development - Cloud ConnectivityAt&T Aug 2021 - PresentDallas, Tx, UsAs part of the new Product Strategy & Innovation organization at AT&T Business, I lead the product team for our Cloud Connectivity offerings including AT&T Dynamic Exchange, Network Edge, Colocation and NetBond, as well as future capabilities now being incubated. -
Avp, Product Marketing Management - Edge SolutionsAt&T Sep 2018 - Aug 2021Dallas, Tx, UsLed the product organization with P&L responsibility for AT&T's Edge Hosting/Cloud Connectivity portfolio, including AT&T Network Edge, Colocation, Content Delivery Network, Cloud Consulting, Tech360, Website Solutions, Recovery Services, Box from AT&T, and other managed hosting, storage and application services.
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Avp, Product Marketing Management - Virtual EdgeAt&T Jan 2017 - Sep 2018Dallas, Tx, UsLed product strategy, development and lifecycle for AT&T's fast growing Virtual Edge business, which includes AT&T FlexWare℠ and SD-WAN solutions, as well as managed services for routers, IP VPNs, WAN optimization, visibility and wired/wireless LAN. Additionally, had product responsibility for integration of the Vyatta® Network Operating System acquisition. This broad portfolio spanning traditional and new services helps create value for AT&T's customers by aiding their shift toward flexible, software based solutions at the edge.
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Executive Director, Product Marketing Management - Network On DemandAt&T Aug 2014 - Dec 2016Dallas, Tx, UsLed product strategy, roadmap directions and Agile development for AT&T's software defined networking (SDN) and network function virtualization (NFV) offerings: AT&T Switched Ethernet on Demand, AT&T Dedicated Internet on Demand, and AT&T FlexWare℠. Industry accolades for these services included the 2015 Best Service Innovation of the Year, 2016 Service of the Year and two 2016 Service Innovation of the Year awards by the Metro Ethernet Forum (MEF), among many others.
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Director, Business Strategy And Market DevelopmentAt&T Mar 2012 - Jul 2014Dallas, Tx, UsLed strategy projects for AT&T Business Solutions in the areas of software-based network evolution, managed security, identity management, secure cloud connectivity and mobility industry solutions. Defined the Network on Demand strategy and led the project through concept phase, executive stakeholdering, initial funding, development execution and first customer trial.
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Director, Product Management - Cloud ServicesAt&T Feb 2010 - Mar 2012Dallas, Tx, UsDirected the product lifecycle from a business perspective for AT&T's Infrastructure as a Service (IaaS) product suite. Launched and grew cloud computing/storage and virtual private cloud offerings focused on the enterprise market; awarded Frost & Sullivan's 2011 IaaS Price Performance Value Leadership award and Gartner 2012 Managed Hosting Leader's Quadrant. Recognized by AT&T for role in launching AT&T Cloud Architect (public cloud service).
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Director, Product Marketing Management - Hosting & Application ServicesAt&T Oct 2007 - Feb 2010Dallas, Tx, UsServed as a thought leader driving the product strategy, marketing and roadmap for AT&T's Hosting & Application Services business. Orchestrated product launches across AT&T sales segments ranging from SMB to the largest global enterprises. Helped position AT&T with industry analysts contributing to numerous accolades by Gartner (2009 Leader's Quadrant), IDC, Current Analysis and others.
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Associate Director, Product Management - Hosting ServicesAt&T Oct 2003 - Oct 2007Dallas, Tx, UsAs team lead for the SBC Internet Data Center Hosting business, grew year-over-year revenue 44% and managed merger integration with AT&T Enterprise Hosting. Developed a high-impact growth acceleration program with senior executives, corporate strategy team and outside consultants which led to a multi-$M investment for service capabilities and capacity.
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Product ManagerLucent Technologies Aug 2000 - Oct 2003Espoo, Southern Finland, FiLed product management and marketing for an innovative, multi-protocol router enabling storage networking transport over IP and optical networks. Developed patent-pending technology and awarded Networld+Interop 'Grand Prize Best of Show.' -
Marketing And Development ConsultantSeedstage.Com Jun 1999 - Aug 2000Developed and launched the web infrastructure and marketing communications for a venture accelerator serving early-stage entrepreneurs and investors. Managed a team of contributors including web designers, software developers, content providers, media relations and creative firms.
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Marketing AssociateJournée Software Jun 1998 - Dec 1998Worked with senior executives to craft the market-entry product strategy and positioning for a start-up business software company.
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Military Intelligence OfficerUs Army Jun 1993 - Aug 1997Arlington, Virginia, UsAwarded the Hughes Trophy by the Secretary of the Army as the top-ranked out of over 3,500 officer peers.
Jeff Shafer Skills
Jeff Shafer Education Details
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Texas Mccombs School Of BusinessMarketing And Entrepreneurship -
Arizona State UniversityMechanical Engineering
Frequently Asked Questions about Jeff Shafer
What company does Jeff Shafer work for?
Jeff Shafer works for Aura Equity
What is Jeff Shafer's role at the current company?
Jeff Shafer's current role is Co-Founder and Managing Partner.
What is Jeff Shafer's email address?
Jeff Shafer's email address is js****@****xas.net
What is Jeff Shafer's direct phone number?
Jeff Shafer's direct phone number is +197286*****
What schools did Jeff Shafer attend?
Jeff Shafer attended Texas Mccombs School Of Business, Arizona State University.
What skills is Jeff Shafer known for?
Jeff Shafer has skills like Product Management, Cloud Computing, Go To Market Strategy, Enterprise Software, Business Strategy, Cross Functional Team Leadership, Strategic Partnerships, Saas, Business Planning, Start Ups, Business Development, Product Marketing.
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