Jeff Karlick Email & Phone Number

Washington D.C. Metro Area

Washington D.C. Metro Area

Washington D.C. Metro Area

Washington D.C. Metro Area

• Specializes in problem understanding and solution design for medium- to large-sized enterprise clients with a focus on Marketing Automation initiatives. Strengths include strategic planning and value communication.
• Managed AARP's SFMC platform from an implementation and operational standpoint
• Oversaw technical implementations developed by multiple agencies and vendor partners
• Ran point on an initiative to oversee data management within and outside the platform
• Implemented Marketing Cloud Connector for multiple SalesCloud instances and BUs American Israel Public Affairs Committee (Aug '17 - Oct. '17)
• Created 10+ emails for AIPAC's Welcome Series, each personalized with advanced AMPscript and custom HTML

Washington D.C. Metro Area

• Developed and recommended customer-driven, value enhancing strategies for CBSD (Thunderbird Russia) that increased business effectiveness through technology utilization and improved market positioning
• Analyzed Russian training and development market and identified strategic opportunities for CBSD
• Built out enterprise CRM strategies that enabled knowledge sharing between CBSD, Thunderbird, & ASU— Ensured data security and compliance with varying state regulations
• Evaluated CBSD’s existing solutions and tools against Thunderbird’s technologic KPIs and strategic goals
• Performed comprehensive financial analysis to identify the costs and benefits of current and planned initiatives

Glendale, Arizona

• Liaised with students and alumni groups to ensure Thunderbird culture was cultivated during ASU merger
• Created sustainable source of project-based funding for students totaling $60,000 annually
• Designed pairing criteria to launch Thunderbird’s Mentor Program; 81 of 84 initial matches were successes

Scottsdale, Arizona

• Planned and executed early engagement strategies driving more than 3,500 new application downloads— Number of monthly transactions per user increased 325%
• Generated data-rich marketing campaigns targeting P2P senders, fine dining, and nightlife segments
• Determined KPIs for user base and social media and implemented live tracking using Tableau

Mclean, VA

• Created marketing copy and artwork for 6 deal-of-the-day email campaigns— Generated revenues exceeding $1,000,000; membership increased by more than 400%
• Executed effective digital marketing campaigns for brands including: Under Armour, Regal Cinemas, USAA, Washington Nationals [MLB], Overstock.com
• Led internal creative and technical teams in unifying marketing and branding efforts— Promotional efforts resulted in Troop ID being named the most Veteran-friendly small business in America by the U.S. Chamber of.
• Developed Standard Operating Procedure for onboarding employees that reduced training time by 8 days

Beltsville, Maryland

• Generated revenues in excess of $150,000 (110% quota)
• Adapted quickly to changes in product offerings; 1st to sell social media management software suite
• Communicated value throughout negotiation— Closed deals at a price 20% greater than the company average

Washington, D.C.

• Created pivot tables to analyze demographic and behavioral data— Identified users that exhibited potential revenue growth
• Developed reports that measured the efficacy and ROI of marketing campaigns
• Determined influencers in non-profit sector— Generated relationships with industry personnel; enhanced customer engagement
• Led research efforts comparing benefits of email campaigns focused on customer acquisition and retention

Master Of Business Administration (Mba), Global Management, Management Consulting Concentration

Activities and Societies: • Thunderbird Pub Trivia Club, Founder & President • Global Sounds, Bandleader & President • Thunderbird.

Bachelor Of Science (B.S.) In Business Administration, Entrepreneurship/Entrepreneurial Studies

Activities and Societies: • Habitat for Humanity • Make-a-Wish Foundation • Lions Club International Volunteer Organization • Hillel.