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John Kastner Email & Phone Number
Professor of Marketing, Rhetoric, Persuasion and Business Communications
at
Towson University, CCBC
1 work email found
@towson.edu
7 phones found area 617, 410, 502, and 202
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Professor of Marketing, Rhetoric, Persuasion and Business Communications
Location
Sparks Glencoe, Maryland, United States
Who is John Kastner? Overview
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Quick answer
John Kastner is listed as Professor of Marketing, Rhetoric, Persuasion and Business Communications at Towson University, CCBC, based in Sparks Glencoe, Maryland, United States. AeroLeads shows a work email signal at towson.edu, phone signal with area code 617, 410, 502, 202, and a matched LinkedIn profile for John Kastner.
John Kastner previously worked as Enterprise Communications at Horizon Blue Cross Blue Shield Of New Jersey and Senior Director, Head of Public Sector & Labor Marketing at Aetna, A Cvs Health Company. John Kastner holds Master Of Science - Ms, Management from Harvard University Graduate School Of Education.
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{first_initial}{last}@towson.edu
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Profile bio
About John Kastner
As a senior marketing and communications leader, I've led the research, design, strategy, and implementation of enterprise-wide marketing initiatives. I offer a successful track record of leveraging the latest technology and newest marketing and communication techniques and trends to address today’s B2B and B2C marketing and communications challenges. I am an accomplished leader, writer, presenter, influencer and trainer with the ability to convey highly complex information in clear, compelling ways that engage audiences and achieve quantifiable results.I am an adjunct college professor of marketing, communications and rhetoric and hold a Master's degree from Johns Hopkins University and a bachelor’s degree from Towson University, as well as additional studies at Harvard University and the Kellogg School of Management, Northwestern University.Specialties:• Business Development • Brand Strategy & Management • B2B/B2C Sales and Marketing Strategy • Client/Prospect Presentations • Proposal Development• Segmentation Analysis & Intelligence• Vendor and Sponsorship Management • Writer and Presenter • Deep experience in building consumer brands - both strategically and creatively• Ability to marry insights & data with storytelling, narrative development, and messaging• Strong analytical and management skills with proven ability to manage against revenue & budgets.• Experience building and scaling teams, budgets, tools, and programs
Listed skills include Marketing Communications, Marketing, Advertising, Leadership, and 26 others.
Current workplace
John Kastner's current company
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7 roles
John Kastner work experience
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Professor Of Marketing, Rhetoric, Persuasion And Business Communications
CurrentFor more than 25 years, have taught undergraduate and graduate level marketing and communications courses at Towson University, Notre Dame of Maryland University and the Community College of Baltimore County.
Sep 1996 - Present
Enterprise Communications
Current
Jun 2020 - Present
Senior Director, Head Of Public Sector & Labor Marketing
Developed and executed the annual strategic marketing plan, including advertising, event marketing, digital marketing, direct response, and social media deployment. Managed external agencies in support of market execution; Supported field sales operations, including grassroots efforts and sales collateral; Developed and managed new market and/or product launches; and partners with and effectively supports the sales execution team, to include managing the CRM/lead management system.
Nov 2015 - Jan 2020
Marketing Director, Senior Products
As Marketing Director, Senior Products for one of the leading Medicare providers (and Fortune 100 company), in the country, oversaw marketing efforts for all Senior Market lines of business, (Medicare Advantage, PDP, Med-Sup, Medicaid, Dual Eligible and Dual Demonstrations) including developing tactical plans to ensure membership growth during AEP and SEP, delivering profit and market leadership within this highly regulated segment; overseeing the activities of the Senior Markets Marketing team; and managing a $221 million annual budget.
Jun 2014 - Nov 2015
Senior Consultant, Sales And Marketing Programs
As the Mid-Atlantic Region's strategic marketing lead on the implementation of the Affordable Care Act, developed strategy and communications for Kaiser Permanente's small business clients and broker network. In partnership with the Chief Marketing & Sales Officer, developed and executed the health plan’s marketing, brand & communications strategies in preparation of the ACA's 2014 implementation.
Nov 2012 - Jan 2014
Vice President, Corporate Marketing Communications
Oversaw enterprise-wide marketing communications effort across all brand channels, through a department of 28 full-time associates, a $19M budget, and 10 service areas, including Brand/Direct Advertising, Social Media, Creative Services and Sales Support Services. Ensured consistent, effective positioning, messaging and training in order to maximize brand awareness, differentiation and business growth.Responsible for all communications to CareFirst’s 3M members, 50,000 employer groups and 5,000 brokers, producers, consultants and agents.Chaired CareFirst’s Brand Governance Committee, while working closely with the Blue Cross Blue Shield Association to align with the national brand standards, to ensure that all brands were represented properly in advertising, promotion, social and advertising (both CareFirst and 3rd party), as well as during mergers and acquisition activities. Worked collaboratively with the CMO, SVP of Marketing and SVP of Sales to develop/execute the annual strategic marketing plans in support of company’s primary business objectives. Crafted innovative sponsorship campaigns in partnership with Baltimore Ravens, Baltimore Orioles, Washington Nationals, Washington Redskins, Washington Capitals, Washington Wizards, Baltimore Marathon, DC Rock and Roll Marathon, Frederick Marathon, Baltimore Grand Prix and the PGA.Instituted conversion of CareFirst’s marketing and sales collateral library of 3,500 publications from offset and warehouse inventory to digital, online print-on-demand technology. Significantly reduced inventory resulting in closure of two warehouses and a savings of $700k in year one, and $2.3M over 3 years. Presented case study of implementation and success to Blues plans across the country.Pioneered state-of-the-art Member Service correspondence database ensuring immediate access to more than 100,000 member letters, ultimately leading to significant decreases in length of calls and increases in customer satisfaction.
Feb 2000 - May 2012
4 education records
John Kastner education
Master Of Science - Ms, Management
Kellogg Executive Scholar Candidate, Advanced Marketing Management And Business Marketing Strategy
Master Of Science - Ms, Management
Bachelor Of Science - Bs, Mass Communications
FAQ
Frequently asked questions about John Kastner
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What company does John Kastner work for?
John Kastner works for Towson University, CCBC.
What is John Kastner's role at Towson University, CCBC?
John Kastner is listed as Professor of Marketing, Rhetoric, Persuasion and Business Communications at Towson University, CCBC.
What is John Kastner's email address?
AeroLeads has found 1 work email signal at @towson.edu for John Kastner at Towson University, CCBC.
What is John Kastner's phone number?
AeroLeads has found 7 phone signal(s) with area code 617, 410, 502, 202 for John Kastner at Towson University, CCBC.
Where is John Kastner based?
John Kastner is based in Sparks Glencoe, Maryland, United States while working with Towson University, CCBC.
What companies has John Kastner worked for?
John Kastner has worked for Towson University, Ccbc, Horizon Blue Cross Blue Shield Of New Jersey, Aetna, A Cvs Health Company, Humana, and Kaiser Permanente.
How can I contact John Kastner?
You can use AeroLeads to view verified contact signals for John Kastner at Towson University, CCBC, including work email, phone, and LinkedIn data when available.
What schools did John Kastner attend?
John Kastner holds Master Of Science - Ms, Management from Harvard University Graduate School Of Education.
What skills is John Kastner known for?
John Kastner is listed with skills including Marketing Communications, Marketing, Advertising, Leadership, Public Relations, Social Media, Management, and Integrated Marketing.
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