The Los Angeles LGBT Center is the world's largest LGBT organization with an operating budget of more than $100 million and more than 600 employees who provide services and programs that span four broad categories: health; social services and housing; culture and education; and leadership and advocacy.Spearheaded transformative marketing strategies to help grow the annual operating budget from $30 million to $100 million and make it the world’s largest LGBT non-profit organization.Developed and led strategic marketing campaigns to advance the Center’s strategic plan, build a global reputation for the organization, and support fundraising and policy goals related to healthcare, homeless youth, HIV prevention, civil rights legislation, and more. Led a team of board members and senior executives to rebrand the organization, including new mission statement, brand platform, logo, etc. with primary responsibility for maintaining the brand identity.Spearheaded community engagement campaigns that significantly increased participation in health, wellness and advocacy campaigns, strengthening community ties and supporting the Center’s mission.Served as spokesperson and managed strategic responses to multiple sensitive issues. Led a redesign of the website and development and design of award-winning print and electronic collateral, including a quarterly magazine, annual reports, brochures, and more.Grew the marketing communications department from just 2 people to a diverse and high-performing team of 12, including in-house designers, web and social media managers, all operating in a fast-paced environment.

Led cross-functional account teams and managed marketing communications budgets of over $1 million/year to develop and implement strategies to launch and promote pharmaceutical products. Managed the development of a successful $1 million+ marketing communications program to launch the first treatment for facial lipoatrophy, including community relations, website development, preparation for FDA advisory committee meeting and all pre- and post-launch media communications. Provided strategic media relations counsel for a variety of pharmaceutical and medical device companies.

Responsible for managing corporate communications for the world's first company to advance an AIDS vaccine to phase 3 clinical trials, including developing and executing a successful, global media relations campaign targeting health/science reporters, highlighted by a standing-room only news briefing at the 2002 Int’l AIDS Conference. Created and managed a successful community outreach/education program targeting U.S. and European leaders of HIV/AIDS organizations.Represented VaxGen on the National Institutes of Health's HIV Vaccine Communications Steering Group, an NIH advisory committee that meets monthly and is charged with building community support for HIV vaccine research.Built strong relationships with local print and broadcast media, significantly increasing the company's exposure in the San Francisco bay area.

Led team of seven P.R. professionals, representing technology-related companies ranging from internet start-ups to Fortune 250 corporations with budgets of up to $55,000/month.Managed national public relations campaign for Gateway, Inc. and more than doubled media coverage of Gateway Country Stores through innovative grassroots P.R. campaign.More than tripled Vitacost.com’s number of visitors by developing unique positioning and implementing strategic media relations campaign that garnered feature coverage in Newsweek, Health, USA Weekend, Boston Globe and other dailies around the country.Successfully managed the branding, positioning and launch of ideaEDGE Ventures, a corporation that buildt and operated mobile Internet companies. Secured favorable launch coverage in national and local publications, including the Wall Street Journal, Bloomberg, and the San Diego Union-Tribune’s front page.

Built marketing communications team of six people and managed $800K budget, contributing to a more than 200% growth in fundraising supported by an aggressive re-branding campaign, including a logo and name change, to effectively reposition the organization nationally and locally.Significantly increased media coverage through the development of a strategic media relations program that resulted in favorable coverage in top U.S. dailies, Business Week, ABC World News, Entertainment Tonight and People as well as routine coverage in the Los Angeles Times and local broadcast media. Successfully launched a new medical center by developing an award-winning integrated marketing communications program that included market research and strategic positioning, logo development, outdoor and radio advertising, media relations, PSAs and special promotions. Generated $5 million annually and received national media attention by developing and supervising the implementation of a media relations and publicity strategy for a series of major fundraising events.

Developed and implemented strategic communications programs to support attorneys and their high-profile clients engaged in litigation.