James Leung Email & Phone Number

New York, NY, US

New York, New York, United States

New York, New York, United States

New York, NY, United States

• Executed and consulted on Brand Lift and Brand Health research for major publisher, advertiser, and agency accounts, a portfolio totaling $4.7MM in revenue.
• Oversaw the East Coast arm of a major publisher account, supervising & delivering high impact reporting to grow the account by 25% YOY.
• Overhauled resource management and team collaboration tools to boost workload balance and knowledge sharing among junior associates.

Greater New York City Area

• Led Brand Effect research across several major CPG and e-Commerce advertising clients and was responsible for project scoping, data analysis, report development, and client consultation.
• Spearheaded a cross-platform Brand Lift study that leveraged an OTS Propensity Model to estimate digital exposure on YouTube and Facebook.
• Served as a liaison to improve collaboration between Research and Product Leadership teams, ensuring that new product enhancements met reporting standards.
• Co-managed the Automation task force, a team specializing in the development and testing of enhanced tools and practices to increase efficiency and standardization across the company.

Greater New York City Area

• Led Brand Effect research across several major CPG and e-Commerce advertising clients and was responsible for project scoping, data analysis, report development, and client consultation.
• Co-managed the Automation task force, a team specializing in the development and testing of enhanced tools and practices to increase efficiency and standardization across the company.

Greater New York City Area

• Managed Reach & Resonance analytics, consultation, and delivery across several major CPG and e-Commerce advertising clients, a portfolio totaling $1MM+ in revenue.
• Directed the Business Process Improvement (BPI) initiative, leading a group to create and propagate new analytic standards and best practices to increase project cycle efficiency by 33% across the research team.
• Played a key role in securing contract renewals during the Phoenix acquisition of Nielsen Brand Effect in 2018.

New York, NY

• Analyzed and produced in-depth reports using Nielsen Brand Effect and DAR data to consult CPG clients on optimizing their TV and digital advertising portfolio.
• Vetted and redesigned TV Brand Effect (TVBE) surveys to balance client requests with upholding strict editorial methodology standards.
• Developed and propagated ongoing quality assurance protocols to reduce data collection issues across the team.

New York, NY

• Analyzed and produced in-depth reports using Nielsen Brand Effect and DAR data to consult CPG clients on optimizing their TV and digital advertising portfolio.
• Vetted and redesigned TV Brand Effect (TVBE) surveys to balance client requests with upholding strict editorial methodology standards.

Brooklyn, NY

• Designed a comprehensive survey to address the opinions of constituents and test ongoing assumptions about BAX.
• Executed press and outreach efforts to increase attendance of BAX events.
• Prepared various marketing materials to be distributed to constituents and affiliates.
• Compiled monthly Google Analytics reports, focusing on sources of traffic, key search terms, and click-through behavior.
• Consulted on and executed social media strategies, expanding BAX's activity and presence on Twitter and Google+.
• Updated website content and assisted in the transition process during BAX’s major website redesign.

New York, NY

• Maintained and expanded the social media presence of BizSaves on Twitter, Facebook, and LinkedIn, bringing in an average of 100 new unique visitors to the work-in-progress website every week.
• Performed research duties which included in-depth analyses of the B2B market and competitors in order to strategize marketing efforts focusing on small businesses.
• Collaborated with the sales team in securing vendor partners through established social media channels in order acquire more deals for customers.

Binghamton, NY

• Trained in ethical information-gathering and surveying techniques in order to properly and effectively conduct the alcohol effects study.
• Conducted the survey and information-gathering portion of the program, obtaining a 65% response rate for the research program.

Binghamton, NY

• Performed the role of a liaison between our student research group and the client, Eureka! Tents, maintaining constant communication regarding the research project.
• Co-designed and implemented the survey on SurveyMonkey, which resulted in a 4% response rate.
• Analyzed the results using SPSS analysis software, which assisted in quantifying the various factors that affect the behavior of tent rental companies.

New York, NY

• Improved the coursework by editing, organizing, and contributing portions of the curriculum for students in higher grades.
• Increased efficiency by conducting clerical duties, which included copying, organizing, and distributing packets.
• Led a project to improve efficiency by computerizing documents into digital copies.
• Co-directed a team of interns in the afterschool program by assigning responsibilities and ensuring that they abided by the safety guidelines.

Bachelor Of Science, Marketing

Education record

Education record

Education record