Janet Kolokithas Email & Phone Number

A $640M global infrastructure solutions company with 2,500 employees in 60 offices, supporting an array of industries and markets in planning, design, technology, and construction management.

Camp Hill, Pennsylvania

• Develop an enterprise-wide corporate responsibility strategy to include policies and programs involving employee programs, environmental impact, and community involvement with firm’s leadership.
• Own and project manage the annual Corporate Sustainability Report.
• Create and execute the marketing plan to promote the committee’s efforts both internally and externally.

Camp Hill, Pennsylvania

• Report directly to the President of GeoDecisions to define and drive the marketing strategy for the firm. Develop and execute multi-channel market strategies and campaigns, defined by analytics and industry research.
• Redefined corporate brand identity to align with strategic business goals – developed positioning framework, vision statement, brand promise, and tagline; created the visual identity and established consistent product.
• Redesigned the corporate website to align with the corporate brand and improve SEO. Streamlined navigation, updated content, and increased CTAs, resulting in an increase in new users by 100%.
• Identified key products and services to promote on social media channels in alignment with new positioning. Responsible for content marketing and social media strategies across all channels, resulting in a 20% increase.
• Set the vision of the marketing team to support the strategic transformation necessary to become growth-oriented and customer-centric. Manage staff to achieve that vision, including setting goals in lead generation.
• Improved lead generation through targeted multichannel campaigns and event management for more than 20 industry conferences annually. Conferences resulted in positive ROIs of marketing-sourced sales, with a ROI over.

Camp Hill, PA

• Defined marketing strategy – led messaging and content development, executed multichannel digital campaigns, and managed the planning and execution of 21 industry trade shows across 3 key business lines.
• Improved content management strategy for sales and digital channels, identified critical collateral needs, and worked with internal clients to create better outcome-oriented messaging with greater alignment to buyer.
• Completed 17 market research reports to support the strategic expansion of the construction management business line. Recommendations from one report led to an expansion in southern California.

Harrisburg, Pennsylvania Area

• A $5.8M state agency with the largest network of international consultants assisting Pennsylvania companies to increase export sales and foreign direct investment.
• Wrote a winning $3M economic development grant from the Department of Defense (DOD) to improve market diversification of companies adversely affected by DOD cuts. Key liaison between 41 countries on five continents and.
• Increased operational efficiency, despite a 20% cut in the FY 2014-15 budget. Identified necessary changes to OIBD’s financial management process, including streamlining the budget planning system and eliminating.

Harrisburg, Pennsylvania Area

• Led, marketed, and recruited for approximately 4 trade missions annually. Doubled the number of companies participating in each mission, resulting in more than 200 companies and increased export sales.
• Won and directed the second-largest U.S. Small Business Administration State Trade and Export Promotion (STEP) grant for $2.3M. Developed and managed the implementation of organizational changes across 31 contracts.
• Expanded OIBD focus to include the food industry, utilizing STEP grant to increase market research and trade show support to increase food exports.
• Supervised 11 contractors (United States, Brazil, India, Chile, Canada, and Japan). Exceeded FY 11-12 export sales goals and accounted for over $157M of the total company reported export sales of $831M.

• Managed 6 U.S. government coin product lines generating over $70M in revenue annually; developed and executed strategic marketing plans and customer segmentation analyses; led a multi-functional team to execute all.
• Initiated improvements to direct marketing campaigns through standardization and the development of a centralized knowledge management system.
• Researched, analyzed financials, and wrote a business case for a licensing agreement of a new sales channel promising a minimum of $20M in incremental sales in the first year.

• Achieved an 80% cost reduction with increased attendance at the 6 day XXIII Mint Directors. Conference (MDC) involving 70 member countries; directed cross-departmental team of 7 core staff and 3 foreign government.
• Increased sales by 125% through improved customer service and coordination of shipments to European and Asian market distributors.

• Brought in $6M in revenue by leading consultants and internal staff in the implementation of a repeat purchase subscription program.
• Directed qualitative and quantitative market research for a $37MM rewards program proposal.
• Launched and managed the 50 State Quarters® Program Education Initiative Lesson Plans serving 3M students, motivating coin collecting among 400,000 students and teachers.

• Federal agency devoted to assisting developing countries through education, health, and business programs.
• Improved business practices for over 10 local businesses; researched feasibility, analyzed business needs, and identified target groups.
• Directed the business development of and identified sources of funding for 15 projects including a fishery that provided a new source of income, employment and protein for a local village.
• Developed, promoted, and executed a national photo contest that promoted Beninese women, resulting in seed money to start a women’s development fund.
• Conducted all work in French.

B.S., Japanese

Activities and Societies: Phantom SingersDean’s List, Second Honors Japanese Language Study Abroad Program, Nanzan University, Nagoya, Japan

Mba, International Business & Marketing