Joseph Krasowski Email & Phone Number

I am a highly accomplished omnichannel marketing leader with a measurable track record of driving impactful campaigns that generate exceptional results. My expertise in leveraging data-driven insights, innovative technologies, combined with consumer behavior analysis, has allowed me to create and implement integrated and personalized experiences that engage and convert audiences throughout the customer journey. Throughout my career, I have: • Led cross-functional teams to plan and implement integrated marketing campaigns across various channels, including programmatic advertising, display advertising, paid and organic social media, email, website personalization, direct mail, and on- and offline events.• Developed and executed personalized omnichannel customer journeys to drive brand awareness, customer acquisition, and ROI.• Created and managed lead generation campaigns that outperformed both internal goals and industry benchmarks by more than 50% each quarter.• Integrated data streams across previously disparate data sources (CMS, marketing automation, data) to create streamlined customer experiences and a marketing attribution model.• Utilized data analytics to measure campaign performance and optimize marketing efforts in real times Contact: 215-300-0846 | jkrasowski12@gmail.com

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  La Salle University

  English