Jeff Kroll Email & Phone Number

Greater New York City Area

Greater New York City Area

One year consulting engagement to support consumer OTC line of business for major pharmaceutical client.Digital product launch, CRM email strategy/implementation, Online Display Media development. PM lead for twelve person New York team; account, creative, strategy, data, and analytics. Offshore tech team management. (+/- $5MM budget)

☑ Designed, developed, and deployed complex digital tactics/solutions including promotional websites, corporate websites, e-commerce sites, display media, emails, mobile apps, direct mail, social messaging, content creation, data collection, SEO/SEM, and analytics. ☑ Partnered with Strategy, Account, Research, Creative, Tech, UX, and Analytics teams to define and drive successful brand awareness and customer acquisition programs.☑ Planned and implemented CRM and Affiliate Marketing programs for multiple CPG, Pharma, and Cloud Computing organizations. Including content/messaging strategy cadence plans, direct mail, acquisition websites, email, display media, Adobe Campaign Integration, Paid Social Media, Paid Search, Salesforce.com integration, live webinars and content development for Affiliate partners.☑ Defined and implemented internal agency process, procedures, tools and methodology for project/program workflow and governance. ☑ Lead and mentored teams of project managers overseeing portfolio ($20 -$30MM) of annual client business.☑ Defined annual budgets and cross functional resource allocation plans for client portfolios.☑ Actively participated in new business development and RFP responses.Epsilon is a global marketing agency. They provide data intelligence, customer insights, technology, email and CRM platforms, and data-driven creative/ activations /execution.

☑ Deployed agency process and team infrastructure during transition to new owner.☑ Managed multiple concurrent digital promotional projects on an ongoing basis (websites, emails, online display).☑ Trained and mentored team of Project Managers. ☑ Worked with media planning and placement team to ensure quality and timeliness.☑ Responsible for cost analysis and overall portfolio profitability ($8MM - $12MM CPG & Food Clients).Digitas is an integrated advertising agency and a member of the Publicis Group, now merged with LBi to form DigitasLBi. The company has over 3,000 employees in 28 offices in 18 countries.

Greater New York City Area

☑ Ran multiple concurrent digital projects on an ongoing basis.☑ Managed group of Project Managers.☑ Worked closely with creative and strategy teams to clarify client goals and brainstorm viable tactics.☑ Worked with creative and tech to develop sophisticated online promotional campaigns.☑ Developed and controlled schedules, budgets and project risk.☑ Worked with internal teams to manage resources across client projects.☑ Partnered with internal account teams to ensure quality and timeliness.Founded in 1987, Modem Media was a pioneer in interactive marketing development, strategy and services. In 1993, Modem developed the web’s first online marketing programs for AT&T and Zima and is attributed with launching the internet's first banner ad.

☑ Developed project budgets and schedules☑ Coordinated resource management for teams of graphics designers, writers, tape editors. ☑ Actively supervised video content and graphics development☑ Coordinated large live event projects. ☑ Worked with external vendors (Staging, Hotels, Video/Film Houses, Equipment Rental, et.al)Great!, a division of GREY advertising, offered creative and production service for corporate meetings, special events, video, print and new media.

☑ Started and co-ran this small digital graphics business for six years. ☑ Responsible for new business development / client solutions☑ Defined incoming project work to create schedules and cost estimates☑ Managed project costs, risks, and scope☑ Managed client expectations and product qualityCorporate Imaging creates ground breaking computer graphics products ranging from interactive multimedia applications to complete large-scale business meeting production for Fortune 500 clients.

☑ Managed a team of 5-10 very awesome graphic artists. State of the Art Corp was an in-demand, high-end, 2D and 3D graphics shop in New York that existed in late 80's just as the computer graphics boom was coming of age.

☑ Five years learning the ropes of corporate production and client service. Mariah created corporate film, video, slide shows, print and computer graphics.