One year consulting engagement to support consumer OTC line of business for major pharmaceutical client.Digital product launch, CRM email strategy/implementation, Online Display Media development. PM lead for twelve person New York team; account, creative, strategy, data, and analytics. Offshore tech team management. (+/- $5MM budget)

☑ Designed, developed, and deployed complex digital tactics/solutions including promotional websites, corporate websites, e-commerce sites, display media, emails, mobile apps, direct mail, social messaging, content creation, data collection, SEO/SEM, and analytics. ☑ Partnered with Strategy, Account, Research, Creative, Tech, UX, and Analytics teams to define and drive successful brand awareness and customer acquisition programs.☑ Planned and implemented CRM and Affiliate Marketing programs for multiple CPG, Pharma, and Cloud Computing organizations. Including content/messaging strategy cadence plans, direct mail, acquisition websites, email, display media, Adobe Campaign Integration, Paid Social Media, Paid Search, Salesforce.com integration, live webinars and content development for Affiliate partners.☑ Defined and implemented internal agency process, procedures, tools and methodology for project/program workflow and governance. ☑ Lead and mentored teams of project managers overseeing portfolio ($20 -$30MM) of annual client business.☑ Defined annual budgets and cross functional resource allocation plans for client portfolios.☑ Actively participated in new business development and RFP responses.Epsilon is a global marketing agency. They provide data intelligence, customer insights, technology, email and CRM platforms, and data-driven creative/ activations /execution.

☑ Deployed agency process and team infrastructure during transition to new owner.☑ Managed multiple concurrent digital promotional projects on an ongoing basis (websites, emails, online display).☑ Trained and mentored team of Project Managers. ☑ Worked with media planning and placement team to ensure quality and timeliness.☑ Responsible for cost analysis and overall portfolio profitability ($8MM - $12MM CPG & Food Clients).Digitas is an integrated advertising agency and a member of the Publicis Group, now merged with LBi to form DigitasLBi. The company has over 3,000 employees in 28 offices in 18 countries.

☑ Ran multiple concurrent digital projects on an ongoing basis.☑ Managed group of Project Managers.☑ Worked closely with creative and strategy teams to clarify client goals and brainstorm viable tactics.☑ Worked with creative and tech to develop sophisticated online promotional campaigns.☑ Developed and controlled schedules, budgets and project risk.☑ Worked with internal teams to manage resources across client projects.☑ Partnered with internal account teams to ensure quality and timeliness.Founded in 1987, Modem Media was a pioneer in interactive marketing development, strategy and services. In 1993, Modem developed the web’s first online marketing programs for AT&T and Zima and is attributed with launching the internet's first banner ad.

☑ Developed project budgets and schedules☑ Coordinated resource management for teams of graphics designers, writers, tape editors. ☑ Actively supervised video content and graphics development☑ Coordinated large live event projects. ☑ Worked with external vendors (Staging, Hotels, Video/Film Houses, Equipment Rental, et.al)Great!, a division of GREY advertising, offered creative and production service for corporate meetings, special events, video, print and new media.

☑ Started and co-ran this small digital graphics business for six years. ☑ Responsible for new business development / client solutions☑ Defined incoming project work to create schedules and cost estimates☑ Managed project costs, risks, and scope☑ Managed client expectations and product qualityCorporate Imaging creates ground breaking computer graphics products ranging from interactive multimedia applications to complete large-scale business meeting production for Fortune 500 clients.

☑ Managed a team of 5-10 very awesome graphic artists. State of the Art Corp was an in-demand, high-end, 2D and 3D graphics shop in New York that existed in late 80's just as the computer graphics boom was coming of age.

☑ Five years learning the ropes of corporate production and client service. Mariah created corporate film, video, slide shows, print and computer graphics.