Strategic advice plus hands-on support for all your Business Development, Gaming Business & Project Management needs, from concept to execution.

Joined Lightning VR Management Team to help shape and lead the international expansion of Lightning VR.- Developed mid-range plan and strategy for the growth of the company both in the domestic and international markets.- Led negotiations of investment round to raise funding for the next phase and growth of the company.- Negotiated multi-location partnership to expand Lightning VR business.- Responsible for B2C Marketing to drive traffic to owned arcades and B2B lead… Show more Joined Lightning VR Management Team to help shape and lead the international expansion of Lightning VR.- Developed mid-range plan and strategy for the growth of the company both in the domestic and international markets.- Led negotiations of investment round to raise funding for the next phase and growth of the company.- Negotiated multi-location partnership to expand Lightning VR business.- Responsible for B2C Marketing to drive traffic to owned arcades and B2B lead generation. Show less

Newly created role to grow PlayStation’s highly profitable PC business to develop and implement new Channel Strategies. Expanded PlayStation PC business by on-boarding new partners, improving go-to-market approach and channel investment strategy.- Implemented new ways-of-working and business processes to embed PC business into wider SIE organisation. Including: Global PC pricing strategy, governance model for sales promotions and brand partnerships framework.- Rolled-out Global… Show more Newly created role to grow PlayStation’s highly profitable PC business to develop and implement new Channel Strategies. Expanded PlayStation PC business by on-boarding new partners, improving go-to-market approach and channel investment strategy.- Implemented new ways-of-working and business processes to embed PC business into wider SIE organisation. Including: Global PC pricing strategy, governance model for sales promotions and brand partnerships framework.- Rolled-out Global channel strategy to promote PC games through retail- and trade marketing activities. Worked closely with local Sales teams to identify growth opportunities with a focus on APAC region.- Expanded sales channels through launch on WeGame (China), negotiating strategic partnership with Korean publisher, on-boarding 12 new partners for code distribution and adding PC category to PlayStation Direct store (US).- Delivered PC target market strategy which identified PC growth markets for PlayStation complementing console growth ambitions.- Identified DualSense controller as a growth opportunity for SIE and led task force to develop go-to-market and (trade) marketing strategy. Show less

Opportunity Markets (OM) was formed in 2018 to focus on growth and align ways of working in the following four regions: Latin America, Middle East, Africa, Turkey & India (MEATI), Russia & CIS and Asia (excluding Japan). Opportunity Markets team was based out of London, United Kingdom.- Business Lead responsible for Commercial launch of PlayStation 5 (2020) in all Opportunity Markets (incl. China). Managed the go-to-market programme (Commercial Planning, Territory Marketing, Finance &… Show more Opportunity Markets (OM) was formed in 2018 to focus on growth and align ways of working in the following four regions: Latin America, Middle East, Africa, Turkey & India (MEATI), Russia & CIS and Asia (excluding Japan). Opportunity Markets team was based out of London, United Kingdom.- Business Lead responsible for Commercial launch of PlayStation 5 (2020) in all Opportunity Markets (incl. China). Managed the go-to-market programme (Commercial Planning, Territory Marketing, Finance & Operations) for all regions. This resulted in PS5 launching in more markets than ever before, outperforming PS4 launch in key markets despite supply challenges.- Headed a mid-range strategic plan for key emerging markets. Focus on consumer insights, market sizing, marketing, commercial approach, operational and business models for eight emerging markets. This resulted in increased investment immediately in Mexico and South Korea, and specific asks to accelerate growth and profitability in the other six markets. - Increased digital at retail revenue through education and focusing the local team and retail partners on its importance. This led to quicker adoption, more distribution points and increase in overall digital share of the business. Prioritised payment methods for Opportunity Markets for implementation by Global Payments team to increase digital revenue.- Implemented a new commercial operating model for Trade Marketing within Opportunity Markets, which improved efficiencies, Global collaboration, reduced wasted team hours chasing information, and led to more effective launches and promotions. Show less

Led Business Development for the distributor markets to on-board and manage video services, grow local digital business and expand digital at retail. Working with/in main business hubs London, Dubai and Prague.- On-boarded and managed video/music services business to drive revenue and user engagement on PlayStation consoles.- Led Digital Transformation of Eastern Europe region (ESEE) by driving digital at retail, educating local teams on digital business and delivering data-driven… Show more Led Business Development for the distributor markets to on-board and manage video services, grow local digital business and expand digital at retail. Working with/in main business hubs London, Dubai and Prague.- On-boarded and managed video/music services business to drive revenue and user engagement on PlayStation consoles.- Led Digital Transformation of Eastern Europe region (ESEE) by driving digital at retail, educating local teams on digital business and delivering data-driven business insights.- Country Manager for PlayStation business in Croatia/Slovenia (interim). Managed and restructured the country business by evaluating distributor network, validating market opportunities and setting up new business structure (January 2018 – September 2018). Show less

Managed a team across Belgium and the Netherlands responsible for Brand, Hardware, PlayStation Store and Services marketing and PR. Responsible for annual marketing budget and media planning.- Led the launch of PlayStation 4 (2013) in the Benelux. Implemented experiential marketing strategy from announce to launch to maximise day 1 purchases and brand momentum to maintain market leadership. PS4 launch campaign awarded with European Effie award (2014).- Developed innovative… Show more Managed a team across Belgium and the Netherlands responsible for Brand, Hardware, PlayStation Store and Services marketing and PR. Responsible for annual marketing budget and media planning.- Led the launch of PlayStation 4 (2013) in the Benelux. Implemented experiential marketing strategy from announce to launch to maximise day 1 purchases and brand momentum to maintain market leadership. PS4 launch campaign awarded with European Effie award (2014).- Developed innovative marketing-, PR and media strategies to develop and grow the PlayStation Store and PlayStation Plus business in the Benelux.- Successfully set-up and grew the Social Media channels and digital presence of PlayStation in the Benelux. Show less

Responsible for breakfast and lunch products of Bolletje. Successfully developed and launched new product range of crackers to compete with market leader. Relaunched gingerbread portfolio and managed quality improvement project to increase consumer satisfaction and profitability.

Responsible for main product portfolio for the Dutch Sales organisation. Worked closely with Sales Leaders of the main business segments to improve service and turn-over with top customers.

Responsible for product portfolio (€8M). Part of management team of Sales Group to set commercial goals for division. Relaunched product portfolio to grow business in healthcare and hospitality segment.

Project leader for several development/innovation projects. Project focussed on remote technology to monitor and improve ware washing processes at hospitals, hospitality and in-flight catering partners.

Graduation project at the Unilever Research Laboratory- Development and validation of first-principles model- Roll-out of findings to Diversey Inc. (end-user)