Joost Snel Email & Phone Number

Amsterdam, NH, NL

Amersfoort, Utrecht, Netherlands

Strategic advice plus hands-on support for all your Business Development, Gaming Business & Project Management needs, from concept to execution.

Amsterdam Area

Joined Lightning VR Management Team to help shape and lead the international expansion of Lightning VR.- Developed mid-range plan and strategy for the growth of the company both in the domestic and international markets.- Led negotiations of investment round to raise funding for the next phase and growth of the company.- Negotiated multi-location.

London, England, United Kingdom

Newly created role to grow PlayStation’s highly profitable PC business to develop and implement new Channel Strategies. Expanded PlayStation PC business by on-boarding new partners, improving go-to-market approach and channel investment strategy.- Implemented new ways-of-working and business processes to embed PC business into wider SIE organisation..

London, England, United Kingdom

Opportunity Markets (OM) was formed in 2018 to focus on growth and align ways of working in the following four regions: Latin America, Middle East, Africa, Turkey & India (MEATI), Russia & CIS and Asia (excluding Japan). Opportunity Markets team was based out of London, United Kingdom.- Business Lead responsible for Commercial launch of PlayStation 5.

London, England, United Kingdom

Led Business Development for the distributor markets to on-board and manage video services, grow local digital business and expand digital at retail. Working with/in main business hubs London, Dubai and Prague.- On-boarded and managed video/music services business to drive revenue and user engagement on PlayStation consoles.- Led Digital Transformation of.

Hilversum, North Holland, Netherlands

Managed a team across Belgium and the Netherlands responsible for Brand, Hardware, PlayStation Store and Services marketing and PR. Responsible for annual marketing budget and media planning.- Led the launch of PlayStation 4 (2013) in the Benelux. Implemented experiential marketing strategy from announce to launch to maximise day 1 purchases and brand.

Almelo, Netherlands

Responsible for breakfast and lunch products of Bolletje. Successfully developed and launched new product range of crackers to compete with market leader. Relaunched gingerbread portfolio and managed quality improvement project to increase consumer satisfaction and profitability.

Utrecht, Netherlands

Responsible for main product portfolio for the Dutch Sales organisation. Worked closely with Sales Leaders of the main business segments to improve service and turn-over with top customers.

Maarssen, Utrecht, Netherlands

Responsible for product portfolio (€8M). Part of management team of Sales Group to set commercial goals for division. Relaunched product portfolio to grow business in healthcare and hospitality segment.

Utrecht, Netherlands

Project leader for several development/innovation projects. Project focussed on remote technology to monitor and improve ware washing processes at hospitals, hospitality and in-flight catering partners.

Vlaardingen, Netherlands

Graduation project at the Unilever Research Laboratory- Development and validation of first-principles model- Roll-out of findings to Diversey Inc. (end-user)

Master, Applied Physics

Activities and Societies: 10/1997 – 10/1999 Secretary of the Federation Student Associations Eindhoven (FSE), member of the board, in.

Education record