Julia Kuzmenko Email & Phone Number

Kyiv, Ukraine; Poland

Independent Marketing Consultant for B2C and B2B business. Outsourcing.Ukrainian Agents of the Group of companies “Canada Group Corp.” (Canada)• Organization of business processes in a group of companies.• Meta targeting, Email, and bots marketing – organized from scratch and led independently.• Creating and optimizing the lead funnels Facebook and Instagram leads generation campaigns. Analytics and optimization. Creating a strategy for email/messengers marketing Executing email and messenger campaigns: setting up email automation funnels, messenger campaigns, trigger emails/messengers, and updates; Experience with emailing//messengers services (Selzy, Smartsender, UniSender, MailChimp, GetResponse, etc.); Experience with large subscriber bases from 50,000+.; Audience segmentation; A / B testing; Analysis of the metrics: DR, OR, CR, CTOR, Unsubscribe Rate / Complaint Rate, etc. Creating emails/messengers based on;• Setting tasks for designers/copywriters/ developers;• Development of materials for partner offices (presenters, primary call scripts, etc.). • Development of branding for several companies. • Expansion of affiliate networks on the principle of franchising.

Kiev, Ukraine

The company “AUTO International” – the official importer and distributor of Mazda and Suzuki in Ukraine (“ІМ Autotrade Holding GmbH) Responsibilities:• Planning and execution of the marketing and advertising strategy. • Development of advertising strategies for the company's brands, implementation, and analysis.• Experience in PPC, social media, email marketing, web analytics and web meeting tools.• Participation in brand development in Ukraine, dealer network, European integration.• Implementation of European surveys of customers satisfaction, dealers satisfaction and comprehensive survey of customers attitude to the products in Ukraine.• Communication and reporting to the manufactures and shareholders.• Development of advertising and activities, new products launch in Ukrainian market in line with European requirements and country’s specifics, monitoring its execution.• Market analytics.• The representative from Ukraine in Mazda European Marketing Forums, European PR meetings and other Mazda and Suzuki brands’ international events.• Organizing the participation of representatives from Ukraine in the European and global dealer’s and PR events.• Coordination of dealers advertising activities.

Master'S Degree, Economy And Business Management

Specialist, Philology, English Language And Literature