Jennifer Caynan Email & Phone Number

Marin County, California, United States

Entrepreneurial, creative, and results-oriented professional who is inspired by the opportunity to build a community of leadership donors and investors. Develop and launch a robust Leadership Giving Program, and is responsible for conducting research, outreach, engagement, cultivation and stewardship activities for a portfolio of 100 individual donors in the $5,000 - $25,000 range. This position also supports staff and volunteer leadership to engage in cultivation, solicitation and stewardship activities to secure leadership gifts; writes personalized appeal letters and donor marketing materials; ensures timely and accurate gift acknowledgment and recognition, and analyzes and reports on fundraising goals and accomplishments.

Novato’s Buck Institute is the largest independent scientific institute in the Bay Area. The Buck aims to end the threat of age-related diseases for this and future generations by bringing together the most capable and passionate scientists from a broad range of disciplines to identify and impede the ways in which we age. Its goal is to increase human healthspan, or the healthy years of life. Globally recognized as the pioneer and leader in efforts to target aging, the number one risk factor for serious diseases including Alzheimer’s, Parkinson’s, cancer, macular degeneration, heart disease, and diabetes, the Buck wants to help people live better longer. For more information and to visit the Buck: https://www.buckinstitute.org/At Buck, some of my responsibilities include:Identifying solutions for improved worfklows and solicitationsSpecial project managementMaintain health and manage philanthropic databaseMembership relationship managementStrategic planning for donor engagement and initiatives

Sausalito, California

Responsibilities included coaching, professional development, revenue growth, account and territory management, contract negotiation, and strategic counsel to clients. Managed and designed new platform for small business annual advertising. Employed strategic sales methodologies to ensure revenue growth, expansion, and retention of $3 million book of business.

San Francisco Bay Area

Manage local marketing consultants for Oakland/East Bay, SF Peninsula, San Francisco, Napa/Sonoma, Marin, Contra Costa, San Jose, Sacramento, Reno, and Seattle markets. Oversaw all sales, marketing, and business development efforts for assigned territory. P&L responsibility with annual run-rate revenue of $7.5M. Managed 10 outside reps.Over 120% to strategic merchant inventory; 115% to net rev goal. Created multiple sales programs. 90% employee retention (#1 out of 20 markets). Launched pilot programs, including leading team to 150% to goal for strategic VIP merchant program.

Oakland/East Bay

Sign strategic accounts and manage those relationships. Serve as a resource and leader for the Bay Area market. Mentor and train newer Marketing Consultants. Continue to work with quality merchants to grow customer base for LivingSocial and our merchants.

Launched Oakland/East Bay market solo and with great success (3 big wins in first weeks. Top performer for Bay Area market for Q3 and Q4 in 2010, Q1 in 2011, Q4 2011, Q1 2012. Established inroads with local quality restaurants that have increased LivingSocial's draw to other quality dining choices in surrounding markets. Created unique experiences for restaurants and organizations (The Warriors) that have been replicated within the firm and by competitors. Signed top tier merchants like The Claremont, Lanesplitter Pizza & Pub, Bellanico, Tamarindo, Mezze, Pappo and The Warriors. Single-handedly launched LivingSocial Families. Coach and support market partners. Salesforce.com guru to market colleagues and well regarded among peers. Instrumental in growing subscribers in the market from 18,000 at launch to 175,000+ currently.

Built book of local and national business for SF Bay Area specific site; Sold online advertising: banners, sponsored advertising programs, sponsored newsletters, and dedicated emails. Established relationships with local businesses. Learned new skills and interests in inbound marketing, SEO, and basic html.

Sold with outstanding achievement print/online advertising, and online content packages in Southern California; AZ, CO, and UT totaling between $70k - $100k per issue. Generated new client business from Kashi, Celestial Seasonings, Natrol, and Ridgecrest Herbals. Managed and cultivated relationships with C-Level decision makers. Hustled at industry tradeshows to develop new business and nurture existing relationships within my territory.Analyzed valuable market research to meet client target points and win/close business Created exciting added value and customized online packages to meet individual client needsCrafted clear and concise PowerPoint presentations, and related marketing materials for client meetingsManaged national print/online sales for Books section

Assisted account managers in securing and growing business amongst numerous accounts, including: Lucas Arts, American Honda Corporate, Hyundai, Land Rover, Tourism New Zealand, Fox Home Entertainment, Sonos, and Skyy VodkaStreamlined communication between LA and SF sales staff for effective time managementHub for LA office and managed revolving temporary assistants for special projectsFollowed up on sales leads and prospectsCreated comprehensive reports and presentations for managing Account ExecutivesCollaborated with marketing on formulating targets for prospecting new businessAnalyzed runs (MRI, MMR, IQH, IQB) to decipher use in presentations for sales callsPrepared effective RFPsPerused all paperwork and marketing materials with a fine-tooth comb before sending out to clients/prospectsOrganized schedules and travel arrangements

Acted as Development Editor for B and C titles (O'Sullivan 5/e, Hamermesh, Sharp 16/e, Rosen 7/e, Romer 3/e, Appleyard 5/e)Mastered all internal editorial/sales databases and external market research engine MIRManaged and budgeted special projects such as pricing, producing, and selecting potential adopters to receive preliminary sample chapters of new releases for market research