eCommerce Strategy & Business Development

Initial investor in Choke Shirt Company & Print Shop

eCommerce Strategy & Business Development

• Delivered business strategy to increase top line revenue 285% and margin by 205% as a result of establishing clear strategic objectives by underserved categorical segments including realignment of digital marketing strategies to align to the Canadian eCommerce marketplace • Built a 15 person buying team from ground-up spanning two separate business segments in three countries • Authored 3-year strategic plan that included technology development roadmap, financials, marketing strategy, and supply chain build out • Enhanced P&L reports clarifying our categorical mix shift needs and strategy alignment across three segmented business units resulting in the Canadian organization leading the North American contribution profit rate• Conducted financial analysis in support of executive team with strategic development of the Canadian business’s long-range financial plan

• Collaboratively led a key cross-functional team in development of new reverse logistics business of over $500 million in recovery dollars; leveraged internal partnerships and increased communication among software development teams in support of establishing an internal end-to-end solution aimed at maximizing recovery dollars • Built financial models, consolidating financial statements and forecasting revenues, expenses, and income for entire repair and logistics partners in support of revenue recovery objectives • Partnered in development of the worldwide recycling and repair program to maximize recovery dollars from reverse logistics products (returned, damaged) across the Amazon.com catalog

• Led the second largest U.S. Computer Components business including all aspects of demand generation (marketing/merchandising, editorial content, co-op, pricing), procurement, operations/supply chain, business development, and consumer experience • Increased market segment share by three times in two years while increasing revenue by 71% to $250M across the DIY Computer Hardware category • Designed and implemented marketing strategy for new product launches and promotions. Managed allocation negotiations with top tier computer components accounts, including Intel, Seagate, and Western Digital • Staff management and mentorship of three direct reports, supporting the resolution of complex retail issues • Provided expert industry counsel to senior management to support pivotal strategic business decisions in the face of a declining market

• Migrated Home Improvement control buying team to an open-to-buy tool. Allowing a single repository for all inventory flow, P&L review, and overall inventory supply resulting in increased productivity, aligned input focus, and a collaborative easily accessible tool• Oversaw capacity forecasting, a pivotal element in ensuring planning, and coordinating logistics in support of the revenue plan• Liaison with Operations to discover and communicate operational impact of sourcing decisions 
Analyzed inventory position, landed cost and SKU performance to determine inventory 
liability, determined exit strategy for unproductive inventory

• Managed the semiconductor supply line and seven direct reports responsible for the D1D research & development facility • Championed supply line strategies at all levels of Fab and Sort Manufacturing and Logic Technology Development organizations • Coordinated with senior management to drive change in engineering and marketing to formulate new product introduction strategies across three separate geographies • Led the virtual factory task force, unifying international supply and demand requirements across the company's fabrication centers; determined priorities and drove capacity changes across the internal fabrication network• Coordinated forecasting, compiled and presented recommendations to senior leadership on multiple "what-if” supply and demand scenarios ensuring alignment with key client relationships• Integrated 23 new product launches with the standard production priorities in support of optimizing fabrication through-put time

• Headed the company's Pacific Northwest Soft White Wheat position; including the execution of international trades through various marketing and pricing activities • Prepared daily position reports and maintained P/L statements • Performed extensive fundamental research concerning business expansion in exclusive areas
to help strategically tie the regions supply chain• Oversaw a grain elevator in northern Montana, worked with local producers to generate 
effective marketing strategies in support of supplementing their financial bottom line • Incorporated futures and options contracts as a tool for risk management in the volatile commodities market • Fostered, hired, and trained a staff of four in all facets of the business: market positions, customer service, marketing, and accounting • Increased customer base by 25% through aggressive marketing and attentive, flexible and dependable customer service