Jessica Dunford Email & Phone Number

Melbourne, Australia

In this role I analyse big data and provide valuable insights to stakeholders, to answer business questions and drive smarter decision making. I excel with presenting information to those with limited knowledge of data through excellent communication and data visualization skills.Key Roles:• Customer behaviour, transaction and web analytics.• Commercial deal analysis.• Commercially driven insights and recommendations.• Creation of business cases with detailed P&L statements.• Automation of processes and creation of self-service dashboards, reducing analytics requests.• Impact analysis on customer promotions including ROI, and incremental performance.• Driver of team culture within the department with organization of team events.• Customer segmentation.• High-value customer analysis.Skills:• Exercising strong stakeholder management skills to build ongoing relationships, and to be a first point of contact to resolve urgent issues.• Ability to prioritize and adapt in a fast-paced environment.• Manipulate and draw meaning from large-scale raw data sets and communicate findings to others in a meaningful way.• Strong communication/interpersonal/presentation skills.• Ability to work collaboratively as part of a team.• Strong problem-solving skills with an analytical mindset.• Capable of understanding problems with a customer-centric mindset.• Attention to detail.Technical:• Demonstration of strong MS Excel skills.• Strong proficiency in SQL coding and use of visualization tools such as Power BI and Tableau.• Using Google Analytics to create an understanding of customer interaction with website and app platforms.

• Successful running of one of our largest outdoor events (100 PAX) as a main facilitator.• Undertaking solo work at Balgownie Estate, facilitating personalised Segway tours for small groups of up to 8 people as well as managing daily bookkeeping.

Bayswater North

• Training of staff.• Consistently reinforcing my teamwork skills both working as a part of and leading a group.• Using selling skills to up-sell products and increase sales on shift.

• Communications work for the launch of a new employment portal, the Interns@Deakin program and the re-branding of the Division. • Created communication plan for launch of student employment portal DeakinTalent, including strategies for student engagement to increase participation in the program.• Assisted in the coordination of the 2016 Graduate Boot Camp including contacting employers, registering students and assisting with setup on the day.

• Provide sample products from clients to consumers directly in stores such as Coles and Woolworths, using key selling messages and objectives for a marketing campaign.• Develop a real-world sense of brand to drive awareness and sales of various products.• Selected to work a high-profile campaign distributing products for major Australian diary company at Coles Headquarters.

Bachelor Of Commerce (Bcom), Bachelor Of Arts, Marketing/Digital Marketing, Public Relations, History

I have studied a broad range of communications fields, with a focus on digital marketing. Skills acquired: Marketing: • Writing.

Education record

Entrepreneurship/Service Management/International Business/Business Communications

Attended a short term program with the Peter B. Gustavson School of Business. This course focused on inter-cultural communication.

European Culture/European Business

Attended a short term study program between June 2015 - July 2015. This program allowed me to study marketing in a global context.