John Lee Email & Phone Number

Ashburn, Virginia

Management Consultant providing insight around branding, advertising, customer segmentation and Public Relations.

Washington, District Of Columbia

Chief, Marketing and Advertising Programs had overall responsibility for Amtrak’s Corporate Brand Strategy, Advertising, National Sales and Amtrak's Loyalty Program.Specific Responsibilities: - Led Amtrak's strategic development and execution for Brand Positioning, National Advertising, Direct Marketing, National Sales, Customer Intellengence and Amtrak's Guest Rewards loyalty program. - Built and implemented long-range and short-range National and Regional sales and marketing plans to increase revenue and market share. - Managed all advertising and corporate branding to maximize market presence, ensure message consistency and customer target salience across all channels. - Actively managed all brand agency business partners which included the brand agency of record (creative and media) as well as Amtrak's sports marketing agency, multi-cultural marketing agency and customer loyalty agencies.

Ashburn, Va

Management Consultant and GLG Council Member providing insight around branding, advertising, customer segmentation and Public Relations

Mclean, Virginia

Led the Embassy Suites brand marketing team charged with the creation and execution of all brand marketing strategies including; brand positioning, brand awareness / image building, brand advertising, public relations and promotions. Orchestrated the brand strategic development, execution and valuation of all brand awareness and relevant customer target relationship initiatives to ensure consistent delivery of the brand communication platform. Responsibilities included:• Cultivated / maintained a strong leadership and strategic development role in managing the brand’s lead creative, media and PR agencies in Atlanta, Los Angeles and New York. • Assembled and directed public relations agencies to support brand centric consumer and hotel development efforts through building and enhancing brand awareness and credibility.• Piloted the brand qualitative and quantitative analysis process to identify future marketing efforts. Analyzed the effectiveness of all marketing campaigns and promotions and initiatives, including optimizing key learnings on ROI analysis. • Advanced brand extensions and key brand intersections / partnerships with appropriate category brand leaders.• Generated and managed annual +$20MM marketing budgets which resulted in 14 consecutive years of budget surplus.• Created / executed brand strategy for leveraging all Hilton Worldwide Commercial Services integration programs and initiatives.

A wholly owned subsidiary of the Promus Hotels Corporation• Guided all sales efforts for RFS, Inc. which included sales leadership / execution for 74 hotels in 27 states. Portfolio included Residence Inn, Sheraton, Holiday Inn, Hampton Inn and Homewood Suites. • Acted as principal correspondent for all brands on direct sales, marketing and revenue management efforts.• Increased aggregate sales by $2.3MM

Provided sales, marketing and revenue management consultation for a portfolio of 38 Embassy Suites Hotels. Advised hotel management and owners on identifying and pursuing opportunities for pricing, revenue management and quality improvements by providing measurable marketing and operating expertise. Shared best demonstrated practices data on cost controls and analysis, as needed, to enhance hotel profitability.