John Lee Email & Phone Number

Ashburn, Virginia

Management Consultant providing insight around branding, advertising, customer segmentation and Public Relations.

Washington, District Of Columbia

Chief, Marketing and Advertising Programs had overall responsibility for Amtrak’s Corporate Brand Strategy, Advertising, National Sales and Amtrak's Loyalty Program.Specific Responsibilities: - Led Amtrak's strategic development and execution for Brand Positioning, National Advertising, Direct Marketing, National Sales, Customer Intellengence and Amtrak's.

Ashburn, VA

Management Consultant and GLG Council Member providing insight around branding, advertising, customer segmentation and Public Relations

Mclean, Virginia

• Led the Embassy Suites brand marketing team charged with the creation and execution of all brand marketing strategies including; brand positioning, brand awareness / image building, brand advertising, public relations.
• Cultivated / maintained a strong leadership and strategic development role in managing the brand’s lead creative, media and PR agencies in Atlanta, Los Angeles and New York.
• Assembled and directed public relations agencies to support brand centric consumer and hotel development efforts through building and enhancing brand awareness and credibility.
• Piloted the brand qualitative and quantitative analysis process to identify future marketing efforts. Analyzed the effectiveness of all marketing campaigns and promotions and initiatives, including optimizing key.
• Advanced brand extensions and key brand intersections / partnerships with appropriate category brand leaders.
• Generated and managed annual +$20MM marketing budgets which resulted in 14 consecutive years of budget surplus.

• A wholly owned subsidiary of the Promus Hotels Corporation
• Guided all sales efforts for RFS, Inc. which included sales leadership / execution for 74 hotels in 27 states. Portfolio included Residence Inn, Sheraton, Holiday Inn, Hampton Inn and Homewood Suites.
• Acted as principal correspondent for all brands on direct sales, marketing and revenue management efforts.
• Increased aggregate sales by $2.3MM

Provided sales, marketing and revenue management consultation for a portfolio of 38 Embassy Suites Hotels. Advised hotel management and owners on identifying and pursuing opportunities for pricing, revenue management and quality improvements by providing measurable marketing and operating expertise. Shared best demonstrated practices data on cost controls.