Jay Lesandrini, Mfa Email & Phone Number

Carmel, In, Us

Columbus, In, Us

Manage a team of marketers responsible for all aspects of Communication and Marketing for the Columbus campus of Indiana University-Purdue University including brand messaging, publicity, website, social media, content marketing, advertising, video and graphic design.

Columbus, In, Us

Instructor for BUS-432 Digital Marketing

Columbus, In, Us

Serve as adjunct faculty member in the department of English.

Columbus, In, Us

Managed operations for the Office of Recruitment and Admissions and the Office of the Registrar.

Indianapolis, In, Us

Managed the team responsible for all areas of marketing including brand management, product marketing, publicity, website(s), social media, sponsorships. In addition, was responsible for creating go-to-market strategies for new product launches, as well as sales training for both internal sales departments and external channel partners.

Provided freelance marketing services including strategic planning, business development, brand management, social media, website design, email marketing, and more. Clients have included Jarden Home Brands, Agency for Student Health Research, and Mama Carollas Old Italian Restaurant.

Hoboken, Nj, Us

Strategic marketing and product development for print and SaaS products supporting the technology industry. Products included IT certification courseware, electronic test prep, video-based training, and industry-leading books on enterprise software including VMware, Windows Server, Exchange Server, and more.Conducted Channel Marketing activities so support the sale of products to national retailers, K-12 and higher education, government, and online channels, including the creation of quarterly promotion activities at amazon.com.Managed marketing partnership with Autodesk to launch the Autodesk Official Press product line.B2B Marketing to specific verticals including education, government, and training companies. Direct-to-consumer marketing including online sales and product promotions through branded websites. Brand Management, including website content creation for sybex.com, as well as product packaging, and advertising campaigns. Digital Marketing including social media, email, and lead generation..Relationship Management with key technology partners, including multiple "official press" relationships. Creation of online and print advertising campaigns for a wide variety of technology books.

Us

Managed all marketing activities to support HDTV products lines, including: - Strategic national marketing initiatives to promote HDTV adoption - Creation of collateral marketing materials, including product brochures and catalogs - Management of website and online content - Creation of in-store point-of-sale literature and displays for retail partnersManaged channel marketing activities including in-store promotions for national retailers including Best Buy, Walmart, Costco, and others.

Los Angeles, Us

Managed the integration of TV Guide service on Digital TelevisonsEvaluated new interactive TV services for implementation on Television productsCompleted market research and created product roadmaps.Managed product development cycle from concept through production.Determined distribution channel and created margin requirements based upon industry research, product cost analysis and competitive products.Presented product lineups to retail buyers.

Los Angeles, Us

Managed a team of eight direct reports who created all of the user documentation for RCA and GE branded consumer electronics products for all of North America. As part of the larger User Experience group at Thomson, we not only designed, developed, and created printed materials, but also on-screen help systems, on-line product support,and video instructions.

Los Angeles, Us

As part of the User Experience team at Thomson, I designed, developed and implemented product guides for consumer electronics products sold under the RCA, GE, and ProScan brands, as well as on-screen help systems for satellite receivers, DVD players, and Televisions.

Managed all aspects of the production of college textbooks, including copy editing, layout & design, and pre-production.

Layout and composition of computer books using design software including Adobe Pagemaker and Quark Xpress.

Mfa, Creative Writing

M.A., English Literature

B.A., English