Jay Lesandrini, Mfa

Jay Lesandrini, Mfa Email and Phone Number

Director of Communications and Marketing @ IUPUC
Carmel, IN, US
Jay Lesandrini, Mfa's Location
Carmel, Indiana, United States, United States
Jay Lesandrini, Mfa's Contact Details
About Jay Lesandrini, Mfa

I am a creative, high-energy Marketing Professional with international experience in both B2B and B2C channels including government, higher education, healthcare, wholesale & retail, and direct to consumer. Areas of marketing expertise include market segmentation strategy, brand management, product messaging, content marketing, email marketing, and social media integration. Industry specialties include consumer electronics, publishing, and Software as a Service (SaaS).In addition to more than 15 years of experience in product management, marketing and CX, I have 10+ years of experience in the area of UX including information design, web development, and consumer research.Specialties: Product Marketing, Product Management, UX, Website Design and Content Development, Information Design & Sales Collateral, Consumer Research, Business Development, Email Marketing Campaigns, Tradeshows, and Lead Generation

Jay Lesandrini, Mfa's Current Company Details
IUPUC

Iupuc

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Director of Communications and Marketing
Carmel, IN, US
Website:
indiana.edu
Employees:
1444
Jay Lesandrini, Mfa Work Experience Details
  • Iupuc
    Director Of Communications And Marketing
    Iupuc
    Carmel, In, Us
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  • Iu Columbus
    Director Of Communications And Marketing
    Iu Columbus Aug 2018 - Present
    Columbus, In, Us
    Manage a team of marketers responsible for all aspects of Communication and Marketing for the Columbus campus of Indiana University-Purdue University including brand messaging, publicity, website, social media, content marketing, advertising, video and graphic design.
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  • Iu Columbus
    Instructor, Division Of Business
    Iu Columbus Dec 2023 - Present
    Columbus, In, Us
    Instructor for BUS-432 Digital Marketing
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  • Iu Columbus
    Instructor, Department Of English
    Iu Columbus Aug 2019 - Present
    Columbus, In, Us
    Serve as adjunct faculty member in the department of English.
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  • Iu Columbus
    Interim Director Of Enrollment Management
    Iu Columbus Nov 2019 - May 2020
    Columbus, In, Us
    Managed operations for the Office of Recruitment and Admissions and the Office of the Registrar.
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  • Kerauno
    Director Of Marketing
    Kerauno Jan 2015 - Aug 2018
    Indianapolis, In, Us
    Managed the team responsible for all areas of marketing including brand management, product marketing, publicity, website(s), social media, sponsorships. In addition, was responsible for creating go-to-market strategies for new product launches, as well as sales training for both internal sales departments and external channel partners.
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  • Self Employed
    Marketing Consultant
    Self Employed 2014 - Jan 2015
    Provided freelance marketing services including strategic planning, business development, brand management, social media, website design, email marketing, and more. Clients have included Jarden Home Brands, Agency for Student Health Research, and Mama Carollas Old Italian Restaurant.
  • John Wiley & Sons, Inc.
    Senior Marketing Manager
    John Wiley & Sons, Inc. Aug 2005 - Jul 2014
    Hoboken, Nj, Us
    Strategic marketing and product development for print and SaaS products supporting the technology industry. Products included IT certification courseware, electronic test prep, video-based training, and industry-leading books on enterprise software including VMware, Windows Server, Exchange Server, and more.Conducted Channel Marketing activities so support the sale of products to national retailers, K-12 and higher education, government, and online channels, including the creation of quarterly promotion activities at amazon.com.Managed marketing partnership with Autodesk to launch the Autodesk Official Press product line.B2B Marketing to specific verticals including education, government, and training companies. Direct-to-consumer marketing including online sales and product promotions through branded websites. Brand Management, including website content creation for sybex.com, as well as product packaging, and advertising campaigns. Digital Marketing including social media, email, and lead generation..Relationship Management with key technology partners, including multiple "official press" relationships. Creation of online and print advertising campaigns for a wide variety of technology books.
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  • Tte Corporation (Thomson/Tcl Joint Venture)
    Marketing Manager
    Tte Corporation (Thomson/Tcl Joint Venture) Jan 2005 - Aug 2005
    Us
    Managed all marketing activities to support HDTV products lines, including: - Strategic national marketing initiatives to promote HDTV adoption - Creation of collateral marketing materials, including product brochures and catalogs - Management of website and online content - Creation of in-store point-of-sale literature and displays for retail partnersManaged channel marketing activities including in-store promotions for national retailers including Best Buy, Walmart, Costco, and others.
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  • Thomson Consumer Electronics
    Product Manager (Interactive Tv Services, And Flat Panel Displays)
    Thomson Consumer Electronics Sep 2000 - Dec 2004
    Los Angeles, Us
    Managed the integration of TV Guide service on Digital TelevisonsEvaluated new interactive TV services for implementation on Television productsCompleted market research and created product roadmaps.Managed product development cycle from concept through production.Determined distribution channel and created margin requirements based upon industry research, product cost analysis and competitive products.Presented product lineups to retail buyers.
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  • Thomson Consumer Electronics
    Manager, Ux / Information Design
    Thomson Consumer Electronics Jan 1998 - Sep 2000
    Los Angeles, Us
    Managed a team of eight direct reports who created all of the user documentation for RCA and GE branded consumer electronics products for all of North America. As part of the larger User Experience group at Thomson, we not only designed, developed, and created printed materials, but also on-screen help systems, on-line product support,and video instructions.
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  • Thomson Consumer Electronics
    Ux / Information Designer
    Thomson Consumer Electronics Apr 1994 - Jan 1998
    Los Angeles, Us
    As part of the User Experience team at Thomson, I designed, developed and implemented product guides for consumer electronics products sold under the RCA, GE, and ProScan brands, as well as on-screen help systems for satellite receivers, DVD players, and Televisions.
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  • Macmillan Computer Publishing
    Production Editor
    Macmillan Computer Publishing Jul 1993 - Apr 1994
    Managed all aspects of the production of college textbooks, including copy editing, layout & design, and pre-production.
  • Macmillan Computer Publishing
    Page Layout Technician
    Macmillan Computer Publishing Jan 1992 - Jul 1993
    Layout and composition of computer books using design software including Adobe Pagemaker and Quark Xpress.

Jay Lesandrini, Mfa Skills

Marketing Social Media Marketing Product Management Email Marketing Market Research Content Development Publishing Management Digital Marketing Product Development Marketing Strategy Strategic Planning Lead Generation Direct Marketing Strategic Partnerships Content Management Business Development Digital Media Leadership Brand Development Customer Experience Brand Management Product Marketing Public Relations Online Marketing Global Marketing B2b Content Strategy Product Launch International Marketing Project Management Technical Writing Cross Functional Team Leadership Branding And Identity Seo Content Marketing Mobile Marketing Consumer Products Retail Marketing B2c Marketing Team Leadership Management Of Direct Reports Market Development Collateral Materials Development Marketing Automation Trade Show Strategy Written And Oral Presentation Skills Corporate Website Management Channel Relationship Management Competitive Analysis

Jay Lesandrini, Mfa Education Details

  • Butler University
    Butler University
    Creative Writing
  • Butler University
    Butler University
    English Literature
  • Butler University
    Butler University
    English

Frequently Asked Questions about Jay Lesandrini, Mfa

What company does Jay Lesandrini, Mfa work for?

Jay Lesandrini, Mfa works for Iupuc

What is Jay Lesandrini, Mfa's role at the current company?

Jay Lesandrini, Mfa's current role is Director of Communications and Marketing.

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What schools did Jay Lesandrini, Mfa attend?

Jay Lesandrini, Mfa attended Butler University, Butler University, Butler University.

What are some of Jay Lesandrini, Mfa's interests?

Jay Lesandrini, Mfa has interest in Social Services, Writing, Baseball, Hockey, Golf, Arts And Culture.

What skills is Jay Lesandrini, Mfa known for?

Jay Lesandrini, Mfa has skills like Marketing, Social Media Marketing, Product Management, Email Marketing, Market Research, Content Development, Publishing, Management, Digital Marketing, Product Development, Marketing Strategy, Strategic Planning.

Who are Jay Lesandrini, Mfa's colleagues?

Jay Lesandrini, Mfa's colleagues are Shiaofen Fang, Denise Craig, Paige Burns, Luke Chase, Kimberly Burrows, Huda Salman, Susan Brewer.

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