- Elaboration de la stratégie E-Retail, lancements produits, prospection et développement de nouveaux partenariats.- Key Account Management : Gestion des 15 key E-Retailers FR (sélectif, e-pharmas, marketplace). Négociations annuelles, E-trade marketing et animations commerciales. (+10 nvx clients en 2 ans)- Développement de la stratégie marketing 360° online. (Budget 1M€)- Gestion budgétaire, P&L, Sell in et Sell Out. (C.A +200% depuis 2019)- Management de 2 personnes

French Market- Define and set up the Group E-Retail strategy- Identify new business opportunities and launch new E-Retailers- Create trade marketing plans adapted to each E-Retailer- Optimize investments and set up webmarketing actions- Manage all operational aspects: manage product catalogue, follow KPIs and ROI- Manage Sales performance and marketing budget

Webmarketing:- Generated, designed and implemented the new global website: combining 5 product websites into 1 global market-oriented website- Managed the web analytics, traffic monitoring, and website optimization (SEO)- Implemented a new online materials database- Created, sent and analyzed emailing campaigns- Followed and monitored social media messagingContent Marketing:- Created market-based brochures and case studies, from content to printing (use of InDesign)- Assisted in the organization and execution of tradeshows, conventions, seminars- Assisted in the monitoring of brands, trademarks, copyright materials

Digital European Zone L'Oréal Luxe - Lancôme & Biotherm DE ES ITCRM : E-mailing campaigns- Planned monthly e-mailing campaigns on the 9 websites- Managed campaigns from agency briefing to e-mailing with Adobe Campaign- Performed reporting of e-mailing campaigns and KPIs analysiseCommerce: managed 9 websites (Demandware platform)- Managed monthly webmastering and promotional campaigns- Agency briefing in coordination with local teams- Updated new offers and product pagesBenchmarkingDaily use of Google Analytics, SAP, Adobe Campaign

E-Shop management: 120 brands- Box offer and news products updates- Sales and trends analysis- Business intelligence- Merchandising and customer offer redefinition- Preparation and follow up of brands campaignsPurchasing management: 1,5 million € budget/year- Sales forecasting and analysis- Purchasing managements and orders follow-up with suppliers- New automated purchasing process set up- Stock management and analysis

Teaching Assistant for French as a foreign language to undergraduate students-Taught beginner, intermediate, and conversational French courses.-Organized social events to promote French culture for the campus community.

Western Europe and African Continent-Order processing and invoicing in association with production and transportation departments-Daily contacts with subsidiaries, distributors, customers, transporters and forwarding agents-Drawing up transport and customs documentation, including letters of creditSummer 2011, 2012 and 2013