Jenny Patterson Email & Phone Number

Created strategy , launched and continuously optimized digital marketing initiatives for all client projects including: search engine marketing, social media advertising, search engine optimization, website and app development, and email campaigns. Constructed, executed and daily optimized Google and Facebook digital advertisement accounts for all clients. Initiated changes with developer team on A/B adjustments or UX pitfalls. Managed all client communication including campaign planning and execution, metric reporting and digital best practices. Created internal and external process improvements including updated workflow procedures.

Lansing, Michigan Area

Worked directly with the Marketing Director, assisting in content marketing and cohesive brand messaging. Assisted in developing digital marketing strategies for the firm while managing social media outlets, website blogs, attorney profiles and digital analytics.

Nashville, Tn

Set strategy and managed direct client contact on all projects including PPC, SEO, social media, email marketing and web development. Managed client budgets, digital projects and campaigns including largest website design and build by company. Awarded as the company “Rockstar” based upon outstanding performance and nominations from supervisors after less than a year of employment. Served as communication liaison between upper management, creative agency and fulfillment teams.

Greater Nashville Area, Tn

Responsible for coordinating private brand packaging for Health & Beauty Care and Pet, Paper & Cleaning shopping channels during period of increased brand growth. Supervised workflow of all new product packaging designs and redesigns while effectively communicating with multiple workflow channels, cross department teams and fulfillment offices. Provided the branding team and superiors with projections regarding various due dates, completion projections and performance statistics.

Managed over 100 advertisement accounts maintaining and building successful relationships ranging from local businesses to national corporations. Solely responsible for creating copy, designing advertisements and organizing layout for at least 3 monthly publications. Oversaw process from original design to final print with strict deadline demands.

Solely managed corporate sponsorship initiatives at over 300 car shows across the United States. Responsible for every phase of the project including initial communication, creating sponsorship packages per event specifications, customer follow-up and obtaining customer lists after each event. Updated and monitored eCommerce website. Monitored and reported findings to rest of marketing team.

Maintained and expanded communication efforts in both state and campaign setting including social networking, press releases and constituent correspondence. Solely responsible for the development and management of the Attorney General’s schedule, appearance requests, and social obligations.

Created and executed new innovative marketing campaign for 2009 “Jam the Cam” increasing ticket sales 400% from the previous year for Women’s Basketball with flat-line budget. In turn, awarded with "Pack the House" award from the NCAA. Created and launched first-ever social networking initiatives for Facebook and Twitter to target the younger fan demographic (currently in use and growing to date). Utilized InDesign and Photoshop to design and send advertisements for upcoming events to athletic list. Originated, directed, and implemented marketing for all Division I athletic competitions.

Rotated through every intern position as one of a select group of six interns to direct eleven national junior golf tournaments across the United States. Supervised and directed special events at each location such as Pro-Am golf outings and volunteer relations. Solely responsible for the organization and management of all finances arrangements for intern team.

Developed and implemented the Women’s Volleyball, Soccer, and Softball marketing plans for each season generating growth in fan attendance. Managed the sole media provider, Pinnacle Sports Network for the Husker Nation Pavilion at all home football games. Planned, created, and executed promotions for athletic events geared toward youth/student/family/senior demographics. Developed, presented, and sold new marketing partnerships with various businesses.

M.B.A., Business Administration

Activities and Societies: Beta Gamma SigmaGraduated with honors while employed as an athletic marketing Graduate Assistant.

Bachelors, Marketing, Economics

Activities and Societies: Oxford University Exchange Student: Economics Teacher's Assistant: Business Communications Director.