Jenny Patterson

Jenny Patterson Email and Phone Number

Experienced Digital Marketer and Project Manager @ Speedway Motors, Inc
lincoln, nebraska, united states
Jenny Patterson's Location
Morgantown, West Virginia, United States, United States
Jenny Patterson's Contact Details
About Jenny Patterson

I have never had a problem communicating. As a kid, I could have full discussions with my Barbie's that could last all afternoon. I loved making their stories and characteristics come to life. A love for storytelling is what lead me to my passion for marketing and communications. There is nothing better than starting a conversation with a user or audience and seeing where that interaction leads you. I have been able to manage projects for a wide range of brands; one of the largest retailers in North America, Division I athletic programs, a State Attorney General and various other companies and organizations. Lately, I have been working solely in the digital marketing space. I love how the industry is always changing and evolving. Once I think I have mastered a digital marketing tool, here comes a new update to become an expert on and I live for that challenge. Specialties: Digital Marketing, Project Management, Search Engine Marketing, Website Management, Professional Presentations, Brand Management, Cross-Functional Communication, Social Media Engagement

Jenny Patterson's Current Company Details
Speedway Motors, Inc

Speedway Motors, Inc

View
Experienced Digital Marketer and Project Manager
lincoln, nebraska, united states
Employees:
224
Jenny Patterson Work Experience Details
  • Speedway Motors, Inc
    Senior Search Engine Marketing Specialist
    Speedway Motors, Inc Jan 2022 - Present
  • Web Ascender
    Digital Marketing Consultant
    Web Ascender Dec 2016 - Dec 2021
    Created strategy , launched and continuously optimized digital marketing initiatives for all client projects including: search engine marketing, social media advertising, search engine optimization, website and app development, and email campaigns. Constructed, executed and daily optimized Google and Facebook digital advertisement accounts for all clients. Initiated changes with developer team on A/B adjustments or UX pitfalls. Managed all client communication including campaign planning and execution, metric reporting and digital best practices. Created internal and external process improvements including updated workflow procedures.
  • Fraser Trebilcock
    Marketing Associate
    Fraser Trebilcock Sep 2014 - Sep 2016
    Lansing, Michigan Area
    Worked directly with the Marketing Director, assisting in content marketing and cohesive brand messaging. Assisted in developing digital marketing strategies for the firm while managing social media outlets, website blogs, attorney profiles and digital analytics.
  • G/O Digital
    Digital Account Manager
    G/O Digital Oct 2012 - Aug 2014
    Nashville, Tn
    Set strategy and managed direct client contact on all projects including PPC, SEO, social media, email marketing and web development. Managed client budgets, digital projects and campaigns including largest website design and build by company. Awarded as the company “Rockstar” based upon outstanding performance and nominations from supervisors after less than a year of employment. Served as communication liaison between upper management, creative agency and fulfillment teams.
  • Daymon Worldwide
    Project Coordinator
    Daymon Worldwide Jul 2012 - Oct 2012
    Greater Nashville Area, Tn
    Responsible for coordinating private brand packaging for Health & Beauty Care and Pet, Paper & Cleaning shopping channels during period of increased brand growth. Supervised workflow of all new product packaging designs and redesigns while effectively communicating with multiple workflow channels, cross department teams and fulfillment offices. Provided the branding team and superiors with projections regarding various due dates, completion projections and performance statistics.
  • Focalpoint Publishing
    Account Executive
    Focalpoint Publishing Oct 2010 - Oct 2011
    Managed over 100 advertisement accounts maintaining and building successful relationships ranging from local businesses to national corporations. Solely responsible for creating copy, designing advertisements and organizing layout for at least 3 monthly publications. Oversaw process from original design to final print with strict deadline demands.
  • Speedway Motors, Inc
    Ecommerce Marketing Specialist
    Speedway Motors, Inc Oct 2010 - Aug 2011
    Solely managed corporate sponsorship initiatives at over 300 car shows across the United States. Responsible for every phase of the project including initial communication, creating sponsorship packages per event specifications, customer follow-up and obtaining customer lists after each event. Updated and monitored eCommerce website. Monitored and reported findings to rest of marketing team.
  • State Of Nebraska
    Executive Assistant To Attorney General
    State Of Nebraska Sep 2009 - Apr 2010
    Maintained and expanded communication efforts in both state and campaign setting including social networking, press releases and constituent correspondence. Solely responsible for the development and management of the Attorney General’s schedule, appearance requests, and social obligations.
  • Marshall University
    Athletic Marketing Assistant
    Marshall University Jan 2008 - Aug 2009
    Created and executed new innovative marketing campaign for 2009 “Jam the Cam” increasing ticket sales 400% from the previous year for Women’s Basketball with flat-line budget. In turn, awarded with "Pack the House" award from the NCAA. Created and launched first-ever social networking initiatives for Facebook and Twitter to target the younger fan demographic (currently in use and growing to date). Utilized InDesign and Photoshop to design and send advertisements for upcoming events to athletic list. Originated, directed, and implemented marketing for all Division I athletic competitions.
  • American Junior Golf Association
    Operational Intern
    American Junior Golf Association May 2007 - Aug 2007
    Rotated through every intern position as one of a select group of six interns to direct eleven national junior golf tournaments across the United States. Supervised and directed special events at each location such as Pro-Am golf outings and volunteer relations. Solely responsible for the organization and management of all finances arrangements for intern team.
  • University Of Nebraska Athletic Department
    Marketing Intern
    University Of Nebraska Athletic Department Sep 2003 - May 2007
    Developed and implemented the Women’s Volleyball, Soccer, and Softball marketing plans for each season generating growth in fan attendance. Managed the sole media provider, Pinnacle Sports Network for the Husker Nation Pavilion at all home football games. Planned, created, and executed promotions for athletic events geared toward youth/student/family/senior demographics. Developed, presented, and sold new marketing partnerships with various businesses.

Jenny Patterson Skills

Advertising Social Media Marketing Press Releases Marketing Communications Digital Marketing Facebook Event Management Public Relations Seo Account Management E Commerce Sponsorship Fundraising Social Marketing Paid Media Project Management Cross Functional Communication

Jenny Patterson Education Details

Frequently Asked Questions about Jenny Patterson

What company does Jenny Patterson work for?

Jenny Patterson works for Speedway Motors, Inc

What is Jenny Patterson's role at the current company?

Jenny Patterson's current role is Experienced Digital Marketer and Project Manager.

What is Jenny Patterson's email address?

Jenny Patterson's email address is je****@****ska.gov

What is Jenny Patterson's direct phone number?

Jenny Patterson's direct phone number is +151748*****

What schools did Jenny Patterson attend?

Jenny Patterson attended Marshall University, University Of Nebraska-Lincoln.

What are some of Jenny Patterson's interests?

Jenny Patterson has interest in Social Services, Children, Education, Animal Welfare, Arts And Culture, Health.

What skills is Jenny Patterson known for?

Jenny Patterson has skills like Advertising, Social Media, Marketing, Press Releases, Marketing Communications, Digital Marketing, Facebook, Event Management, Public Relations, Seo, Account Management, E Commerce.

Who are Jenny Patterson's colleagues?

Jenny Patterson's colleagues are Mark Houlahan, Wade Vincent, Austin Kremke, Shayna Bartzatt, Stephanie Neswood, Kayla Purcell, Tyler Wesely, Acp.

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