Joel Macdonald Email & Phone Number

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Lead all digital marketing efforts, creation of social media, website, and blog content, email marketing, chatbot implementations, and vendor partner lead generation. Executed SEO and social media strategy that increased website visits by 187%, inbound leads by 152%

Calgary, Canada Area

-Managed a team of 3 to research, develop, and implement strategies to engage in digital-first lead generation and content marketing.-Developed and managed ESW’s annual marketing strategy and budget. -Managed and developed inbound lead generation and sales processes to generate high open rates and CTRs for email marketing campaigns-Created high-velocity graphic design and copywriting for sales collateral, email marketing, social media, and new landing pages.-Lead workgroups focused on documentation of sales processes for MQLs generated by marketing campaigns to sales team members across 5 offices in Western Canada.-Lead the development of ESW's marketing operations into a more template-based approach, allowing for faster execution of events and corporate communications.-Designed segmentation parameters for email marketing using existing customer data, creating more personalized and contextual email/content campaigns.-Optimized analytics tools to provide simplified, accurate and actionable reporting from online engagements. Tools included Google Analytics, Google Tag Manager, CoSchedule, Mailchimp, Ahrefs, and Microsoft Dynamics 365

Calgary, Canada Area

-Built relationships to sell cloud-based WiFi, Data Security, Voice, and Data platforms to Hospitality, Oil & Gas, Engineering, and Professional Services segments.-Strengthened service satisfaction and customer success by providing education to SMB clients on cloud-based analytics platforms and help them make intelligent business decisions.-Created a sales funnel to provide over $1M TCV, annually.-Successfully negotiated and implemented a complete public WiFi network and multi-location cloud-based voice solution for large hospitality ownership group in Alberta-Implemented complex, multi-site data solutions for mid-sized and Enterprise level companies using SDWAN & VPLS/MPLS.

Calgary, Canada Area

-Strategically acquired network partners in the SMB and Enterprise space to provide a zero-cost WiFi solution while helping Shaw build the largest public WiFi network in Canada.-Managed strategic negotiations with municipal stakeholders, city organizations, partners to grow the Shaw’s coax footprint and the Shaw Go WiFi network to over 85,000 hotspots.

Calgary, Canada Area

-Spearheaded a cost-savings project for Shaw's current 3rd party retail TV product packaging - saved $1.8M. -Managed in-package collateral for TV product, including complete re-branding of all retail package design. -Coordinated event and grand opening campaigns for Shaw's retail segment across Western Canada.-Managed and coordinated updates for new product promotions and launches with 3rd party retailers (ie. Best Buy, Future Shop, Visions, London Drugs)

Edmonton, Canada Area

Bachelor’S Degree, Business Administration And Management, General

Diploma, Marketing