Hired as a temporary consultant by the growth marketing team. Tasked with helping the SEO Manager improve the SEO team's execution and strategy.Within six weeks:◉ Achieved over 25% increase in Organic Search revenue via SEO content updates for Period v. Period (Increase was even larger for YoY).⁃ ⁃ Increased non-branded keywords and total keywords rankings by over 15% each (+34% for page 1 rankings)⁃ ⁃ Increased traffic by over 13%, and it was more useful traffic ⁃ ⁃ Improved CTR +8% by strategically writing SEO titles that convert and are optimized for Desktop & Mobile◉ Led and fully executed the SEO tasks for a local programmatic content project MIT45 had been trying to launch for over a year.⁃ ⁃ Over 1500 pages of helpful content, and I mapped the SEO content for all pages⁃ ⁃ Project to increase revenue, overall site authority, and partnership opportunities⁃ ⁃ Led the UI/UX designs & CRO for this project as well◉ While successfully cutting costs, saving over $55k USD per month

◉ SEO, organic growth, and web management for enterprise E-commerce companies, in the marketing agency division of Cart.com◉ Leading all of the strategy and execution for the accounts/clients I manage, which includes the highest-paying SEO client◉ Out of all of the enterprise clients in the agency, the clients that I manage have received the highest ROI YoY⁃ ⁃ The largest ROI I acquired was 9x for the last 12 months based on increased revenue YoY ◉ Because of my performance I was tasked with showing other team members organic growth best practices and revenue-generating strategies for their clients◉ Collaborated with team members to build reporting dashboards◉ Led projects with an external paid search team to improve Ad spend and allow that spend to be reallocated into more efficient channels; the latest project was leveraging a new AI tool to help with some of this◉ CRO collaboration and integration with organic growth strategies◉ CMSs used: Shopify, WordPress, Adobe Commerce - Adobe Experience Manager, Salesforce and many custom setups

◉ Led a Web3 partnerships and sales startup during the go-to-market phase. Hired and managed designers and developers using a $100k USD grant received by reaching two milestones: Milestone 1 Alpha app and Milestone 2 Beta app. The $100k USD was received as equity based on the current market price when the grants were rewarded◉ Novel features created such as: Allowing more inclusivity while preventing spam via scalable solutions, S2B tracking (server to blockchain tracking), and more. Used a new CMS (Bulder.io) and web framework (Qwik)◉ Next is forming a DAO and production release◉ Financial management: Used the equity as collateral for a cash loan to limit the need to sell the equity grant for cash; so received cash to pay for projects while keeping the equity as an investment. Since then, the received equity grant increased from $100k to an all-time high of $840k USD; the expected value in 2025 will be +$2.5 million USD

◉ SEO combined with CRO was a key contributor to the company's acquisition of new enterprise clients and valuation increase from 1.7B to 3.7B, with a +$22M increase in ARR YoY directly attributable to Organic Search◉ 137% YoY increase in new and more relevant users via Organic Search, and I was the owner of all things SEO, Content and Technical, at Harness◉ Collaborated with the Product Design team to have the Organic Search conversion attribution rate reach 70-80%; meaning 70-80% of all marketing conversions were attributable to Organic Search◉ Harness acquired many companies and I helped migrate their content to the primary site when applicable and leveraged those sites for organic growth

◉ Product management for the content product that served high-traffic news publishers, powered by a headless WP setup◉ Helped their parent company with inbound marketing issues on brands they recently acquired. The brands were large publishers like Popular Science, Futurism, Outdoor Life & more. The site with the best improvement had an increase in +80k daily users ◉ Managed the Director of Content SEO, and mainly the Director of Technical SEO, to ensure best practices were followed and their SEO teams delivered large programs on time and within quality standards

◉ 7x conversions for a 3PL company, best revenue ever for a real estate company even with the COVID restrictions, +600k monthly pageviews for a news publisher◉ Product Management for an audio platform with 1.3 million daily users◉ SEO for startups, small/medium-sized businesses, and Fortune 100 companies oo News publishers, SaaS companies, E-commerce, Tech, Real Estate & many other industries oo Sites with various tech stacks and hundreds to millions of pages oo Local, national, and global audiences◉ Product Manager and web manager for platform migrations & CMS configurations to optimize marketing at scale while reducing errors ◉ Scalable SEO content, keyword research, content plan creation, and management◉ Meet with C-suite executives to present the schedule of deliverables, activity updates, and results◉ Meet with management, marketing, and development teams for task execution and management◉ Manage, and train, project managers and junior project managers ◉ White-hat link-building via outreach and PR partnerships ◉ Technical SEO audits for very large sites built on various tech stacks ◉ Backlink analysis, disavowing low-quality and optimizing anchor text ratios◉ CMSes used: WordPress, Headless WordPress, Squarespace, Bloomreach, Webflow, and many custom setups

◉ SEO, SEM, and display advertising project management and execution for companies of all sizes ◉ Provide SEO guidance for DexYP’s digital marketing SaaS, Thryv◉ Product management for Thryv’s SEO feature releases◉ Thryv feature release testing, onboarding, and feedback management

◉ Affiliate SEO for national and international keywords through various sources◉ Video/YouTube SEO ◉ Local SEO for local keywords ◉ WordPress website managementEnd of resumeMessage to meet for an interview and I'm happy to help with any pressing issues