Jeffrey Mayer Email & Phone Number

New York, Ny, Us

Product Strategy & Leadership: Define and execute DanAds' product strategy, focusing on scalable, modular development to drive growth. Develop product roadmaps aligned with business goals, prioritizing initiatives based on revenue impact and scalability.Team Leadership: Manage a high-performing Core R&D team of developers, QA specialists, designers, and architects. Foster collaboration and innovation while mentoring team members.Data-Driven Decisions: Leverage analytics to inform product direction, measure success, and optimize user experiences.Cross-Functional Collaboration: Partner with Sales, Marketing, and Client Partnerships to align product features with market needs. Support client calls, demos, and roadmap updates.User-Centric Enhancements: Deliver intuitive features like a single-page booking flow, drag-and-drop functionality, and bulk actions to streamline workflows and reduce manual steps.Product Delivery: Launch major platform features, including Creative Builder 2.0, Media Planner, Communication Hub, and Storefront, enhancing usability and value.Thought Leadership: Represent DanAds at industry events and author thought leadership content to strengthen market presence.Strategic Leadership: Define and execute the US market strategy, aligning regional goals with global objectives. Represent DanAds at industry events, building relationships with clients and partners.US Operations Leadership: Establish and manage the NYC office, including lease negotiations, facility management, and procurement. Serve as the primary contact for non-direct report US employees.Financial Oversight: Oversee office expenses and billing, ensuring efficiency and fiscal responsibility.Event Activation: Collaborate with Marketing to execute events like the DanAds Summit and private gatherings, driving engagement and growth.Executive Collaboration: Report directly to the CEO, providing insights on US operations and strategic recommendations.

Buffalo, Ny, Us

Demand Side Strategy & Operations: Led demand-side partnership operations and strategy to drive growth and revenue for the iMDS Retail Media Exchange.Partnership Management: Cultivated and maintained strong relationships with DSPs, SSPs, and key programmatic partners to ensure alignment and mutual success.Technical Onboarding: Oversaw onboarding processes for new DSPs and SSPs, coordinating with Engineering to implement technical integrations, including oRTB, Prebid, and S2S protocols.Performance Optimization: Monitored and managed partner performance, analyzing KPIs across Display, Video, CTV, and App publishers to optimize outcomes and exceed objectives.Cross-Functional Collaboration: Worked closely with Engineering and business teams to ensure seamless integration, performance tracking, and scalability of programmatic partnerships.

Los Angeles, California, Us

Global Revenue Operations: Directed the programmatic team and managed global advertising revenue operations, driving over 95% of ad revenue for Blitz Desktop App and TSM's owned and operated (O&O) web properties, supporting the most valuable Esports company in the world.Ad Stack Leadership: Owned the performance and stability of the entire ad stack, including GAM, SpringServe, Index Wrapper, PubMatic OpenWrap, A9 Wrapper, and multiple integrated demand partners and ad tech vendors.Inventory Re-Architecture: Successfully re-architected and reconfigured over 100 display, native, and video ad units, creating a scalable inventory structure that enhanced yield optimization and delivered consistent advertising performance insights.Reporting Overhaul: Streamlined advertising reporting across 60+ unique demand partner connections, improving analytical efficiency and reducing friction for weekly, monthly, and ad hoc reporting requirements.Executive Collaboration: Provided weekly updates to executive leadership and stakeholders, covering revenue performance, budget forecasts, and the progress of ad product initiatives.Technology Evaluation & Partnerships: Evaluated, negotiated, and onboarded new ad tech partnerships, including malvertising prevention, GDPR/CCPA consent management, and reporting aggregation platforms.QA and Operational Frameworks: Developed and implemented a comprehensive framework for ads QA processes, including scheduled testing and troubleshooting across the organization.Cross-Functional Leadership: Led strategic initiatives across product, design, engineering, data, and finance teams to ensure alignment and drive business objectives.

Berlin, Berlin, De

Global Partnerships Leadership: Led the SoundCloud sales strategy team managing exclusive global advertising reseller partnerships, including Pandora, DAX, SCA, Targetspot, and AdsWizz.Executive Partner Management: Maintained senior-level partner relationships to align with SoundCloud’s ad monetization strategy and corporate vision.Contract Negotiation and Maintenance: Negotiated and managed contracts with global partners, technology platforms, and other ad-related vendors.Cross-Functional Collaboration: Partnered with Marketing, Artist Relations, and Product teams to develop custom, brand-sponsored editorial programs, such as SoundCloud Player One (live-streamed music and gaming tournament).Revenue Optimization: Partnered with reseller sales teams to design competitive sales solutions and marketing programs that exceeded brand and agency objectives while driving revenue.Process Efficiency Design: Identified, designed, and implemented processes to improve operational efficiency, reduce collaboration friction, and enhance stakeholder alignment.

Berlin, Berlin, De

Strategic Initiative Development: Transitioned from Head of Programmatic to launch the Strategy & Business Development team. Crafted strategic initiatives via commercial partnerships to drive referrer traffic, increase monthly active users, and boost Go+ paid subscriptions.Business Development Leadership: Evaluated business development programs, drafted business cases for executive review, and negotiated partnership agreements.Key Product Contribution: Key contributor to launching Promote on SoundCloud, a self-serve promotional platform for creators, including vendor evaluation, MVP specifications, and UAT testing.Market Analysis and Forecasting: Conducted ROI forecasting, market research, and competitive analysis to guide partnership strategies.Cross-Functional Execution: Collaborated across teams—including Product Management, Engineering, Marketing, and Content—to drive successful implementation of strategic initiatives.

Berlin, Berlin, De

Programmatic Revenue Growth: Led the programmatic sales and operations team, delivering record-breaking revenue performance, achieving +22% above plan in Q4 2018 and a +57% revenue increase from Q3 to Q4. Delivered a +93% revenue increase within six months of joining SoundCloud.Ad Stack Optimization: Reconfigured the ad stack architecture, resolving legacy technical bugs and implementing 80+ mediation optimizations for enhanced performance and revenue gains.Seamless Transition Execution: Directed the seamless transition of US ad sales and programmatic business to Pandora, achieving 109% YoY growth in 2019.International Partner Development: Developed a transitional strategy to onboard international reseller partners, negotiating agreements with revenue guarantees and sell-through rate requirements.Data and Reporting Efficiency: Structured advertising reporting across SSP and Google Ad Manager, integrating data into scalable STAQ and Big Query dashboards for company-wide use.Executive Reporting: Provided weekly performance updates and quarterly revenue forecasts to executive leadership, supporting strategic planning and board decisions.Cross-Functional Leadership: Collaborated with Rev Ops, Marketing, Engineering, and Product Management to implement roadmap priorities and achieve operational excellence.

London, Gb

Global Programmatic Leadership: Led global programmatic strategy, execution, sales, and operations, consistently exceeding revenue targets (e.g., 140% of plan in Q4 2017). Drove yield optimization to maximize programmatic revenue across all markets.Ad Tech Stack Management: Configured and managed the ad tech stack for mediation, building inventory architecture across multiple programmatic exchanges and SSPs. Evaluated, on-boarded, and negotiated contracts with ad tech vendors, ensuring optimal performance.Programmatic Sales & Operations: Managed PMP and PG deals, overseeing the entire process from sale to implementation. Developed go-to-market strategy, sales training, marketing materials, and Programmatic Direct rate cards for global markets. Provided strategic support to sales teams in client, agency, and DSP meetings, crafting tailored programmatic media plans.Data Strategy & Audience Targeting: Led collaboration with Data Engineering to build scalable, standardized 1st Party Audience segments and targeting capabilities. On-boarded a Data Marketplace and negotiated user-based data feed parameters for strategic partnerships.Product Development & Self-Serve Platform: Managed the scope of work and onboarding of a white-label self-serve ad buying platform for global music partnerships, automating guaranteed direct orders. Served as SME and Beta User for platforms such as Google AdX, Facebook Audience Network, OpenX, Mopub, AppNexus, and STAQ, driving product improvements based on feedback.Thought Leadership: Panel member and guest speaker at industry conferences and podcasts discussing programmatic trends and best practices. Contributed as a Publisher Advisory Member for Oath/One by AOL, bRealtime, and other industry bodies.Awards & Recognition: Recipient of the Digital Media Leadership Award, AdMonsters (January 2016), recognizing excellence in programmatic leadership.

Seattle, Washington, Us

Directed programmatic solutions for ad sales and operations, including strategy for private marketplaces, inventory packages, and deal execution.Architect and Administrator of SSP/exchange platforms, rate card pricing, and executed private auctions and preferred deals.Optimized Open Auction/RTB performance by creating price floor rules for branded and anonymous inventory, first-party data, and ad placements to maximize RPM, lift, and fill rates.On-boarded and managed network demand partners for desktop and mobile, negotiating floor rates, updating block lists, and finalizing publisher agreements.Evaluated and implemented new ad tech partnerships, including SSPs, ad servers, DMPs, reach extension, and yield management solutions.Pioneered first-to-market Meta Auction (prior to Prebid), enabling simultaneous tagless bidding across multiple exchanges via a universal header script.Delivered a 219% increase in indirect programmatic revenue from 2013 to 2014, accounting for 40% of digital ad revenue.Speaker and panelist at industry events, including AdMonsters Tech Forum 2015 and AdMonsters Meetup 2014.

Seattle, Washington, Us

Managed client accounts as the primary contact for ad operations, trafficking, and campaign performance optimization, ensuring contract revenue fulfillment.Led Account Management team in the NY office, including training and mentorship to maintain quality standards and best practices.Developed inventory forecasting processes and algorithmic avails spreadsheets to maximize sell-through and profitability for desktop and mobile ads.Administered DoubleClick DFP/XFP and Ad Marvel ad servers, implementing first-party audience segments, retargeting pixels, creative sizes, and activity tracking pixels.Conducted viewability testing and site analysis to assess inventory and revenue impacts, presenting findings to senior leadership.Played a key role in ad server migrations, ensuring seamless transitions and uninterrupted ad delivery.Launched new ad products, including interstitial skins, IAB Billboard Units, and mobile skins, increasing inventory value and revenue opportunities.

Seattle, Washington, Us

Trafficked, monitored, and optimized digital advertising campaigns for clients, ensuring delivery against performance metrics and contract obligations.Maintained deep knowledge of ad products and technical specifications to ensure proper campaign implementation.Provided detailed reporting for clients and internal teams, including daily performance updates, end-of-month billing reports, and advertiser invoice requests.Supported desktop, mobile web, and app campaigns for major clients, including GMC, Lincoln, Ford, Toyota, Chrysler, AT&T Wired, and Equifax.

Provide dedicated Client Account Relationship Management and cultivate new clientele for a Streaming Service Provider (SSP).Present strategies for global digital branding and increased revenue generation opportunities utilizing online and mobile phone streaming video content and live event webcasts.Monitor campaigns and coordinate with production and technology departments to ensure projects are delivered and executed to client standards on schedule, and within budget specifications.Develop customized packages for specific client needs including live production, PPV, and subscription plans, and bandwidth options, hosting, and encoding solutions for several digital formats.

Responsible for the maintenance, growth, and development of existing mid-sized clients through relationship building and account management. Supervised staff, including the Account Management and Set-up Departments, and performed credit, income, and collateral risk analysis at the senior level.Generated and retained $12MM in monthly volume and acquired 40 new client accounts generating $30MM in total company monthly volume.Managed client requests, met deadlines across multiple projects, and coordinated contact and communication.Conducted analysis and execution of escalated issues which could not be resolved at the lower level, communicated these issues to senior management.Liaison between all interoffice departments for timeline management on shared projects.

Responsible to retain, develop, and nurture client relationships and deliver completed projects on deadline based initiatives.Consistently ranked among top 10% of more than 300 Account Managers company-wide, based on monthly service and increased volume production levels.Upon hire, successfully revitalized more than 30 totally collapsed accounts by rectifying damaged relationships, and converting to satisfied clients within 1 month.Increased client account production for AE by 233% to $7MM in monthly volume.Reassigned to top producing AE, September 2004. Increased client account production by 120% to $12MM in monthly volume.Coordinated with a 20-person team, and across internal departments to ensure the completion and timely delivery of client requests.

Played key role in launch of Franklin First Financial, Ltd. branch in Manhattan.Supervised, trained, and mentored dedicated sales team.Co-developed branch operational procedures and new employee training program.Obtained funding for homeowners and maintained continuous communication throughout sales cycle.Influential in developing new marketing strategies for lead generation.

Initiated successful Internet start-up, taking company from concept to revenue generation.Reorganized business strategy, successfully connecting with intended target audience.Managed development of two e-commerce websites, incorporating a professional, unified look and feel.Placed creative units for online affiliate and print marketing campaigns based on CPM, CPC, and CPA metrics.

Developed performance reports and presented campaign statistics to Top-Tier clients for digital online media and email campaigns based on trend analysis, CPM, CPC, and CPA metrics, geo-targeting and demographic categories.Conducted trafficking of all interactive media units to third party vendors. Uploaded and organized creative units with Ad-Management software applications such as DoubleClick and Adforce, among other vendor specific software platforms.Monitored all media placements and tested URL delivery to destination landing pages and created Excel trafficking database for back-end coding and automation reports.Wrote copy for Doubleday Interactive, Sprint ION, and Stephen King’s “Dreamcatcher” email marketing campaigns.Coordinated with creative and media planning teams to ensure timely delivery of new units.

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