Jeffrey Mayer serves a dual role as the Managing Director, US, and Head of Product at DanAds. With a proven track record in the advertising technology sector, he has cultivated an extensive skill set and rich experience in leading and strategizing innovative solutions.As Managing Director, he is responsible for leading and supervising the company's operations and employees in the United States. He was also instrumental in establishing the new DanAds US headquarters in New York City.As Head of Product, Jeffrey holds a pivotal role in steering the strategic vision and roadmap of the Core platform. This comprehensive out-of-the-box solution empowers clients with the tools to configure and launch their own white-label self-serve advertising platform. His leadership extends to managing the Core R&D team, dedicated to fostering innovation, enhancing user experience, and driving significant improvements within the platform.Prior to DanAds, Jeffrey worked at iMedia Digital Services (iMDS) as Director, Programmatic Partnerships focusing on demand-side partnerships, operations, and integrations. His tenure as Vice President, Programmatic, at TSM involved spearheading global programmatic advertising revenue operations in the dynamic realm of Esports.At SoundCloud he was Director, Global Partnerships, leading the pre-sales efforts with Pandora (SXM) across the US, and managed all exclusive global reseller partnerships such as DAX, Targetspot, and SCA for the largest open audio streaming platform in the world. As Director, Commercial Partnerships at SoundCloud he drove strategic partnerships through business development initiatives. He was also Head of Programmatic at SoundCloud, where he led the global programmatic strategy, sales, and operations.Before SoundCloud, Jeffrey's expertise was honed further at Shazam, formulating programmatic go-to-market strategies and developing yield optimization, data strategies, and inventory architecture. At WhitePages.com, he initiated and managed their programmatic strategy and inventory management, illustrating a strong foundation in programmatic operations.In 2018, Jeffrey was honored by AdMonsters as a inaugural PowerList recipient for leadership in media. In 2016, Jeffrey was the recipient of an AdMonsters Digital Media Leadership Award.