I help brands with e-commerce analytics for shopify, GA4, and digital marketing. I specialize in building scalable, custom reporting that focuses on accurately merging data from all data sources into one location, and incorporates a brand's goals and other internal information into custom reporting.

Analytics:Helped drive the path forward to a scalable solution for unified digital marketing analytics that could work across all Amyris brands- Ecom data model and analytics reporting best practices- MMM / MTA- Digital Marketing Analytics & InsightsGrowth:Served as the lead growth marketing advisor that partnered with brands to help refine growth strategy, helping brands better position themselves to hit company targets for revenue and ebitda- Digital marketing strategy- Promotional strategy- Revenue forecasts- Media mix planning

Digital Marketing Analytics & D2C growth strategy

Fueled profitable 10x growth in revenue over 3 years through analytics & digital marketing strategyAreas I oversaw:- Data & Analytics- Growth Strategy- Marketing budget allocation- Promotional planning- Product development (what products) and when to launch- Demand planning- MSRP

Making Barry's smarter through predictive analytics, machine learning, automation, and advanced reporting, with a light amount of data engineering / ETL work

Data Science / Engineering Department, focusing on TV Marketing Attribution- Offline marketing & cross channel marketing analytics - SQL Reporting- Data Mining- Advanced Analytics- Automate manual reports using Python and Jenkins

Cinedigm Digital Cinema Corp – Customer Relationship Management and Revenue Operations- Provide quantitative analysis and tools to support Sales Operations and Client Services- CRM implementation- Contract management- Develop ad hoc reports for management- Train Sales and Client Services teams on CRM use- Increased annual maintenance fee revenue by 5% Box Office Analyst (www.boxofficeanalyst.com)- Small scale database development- Provide input through industry modeling to support strategic analysis- Forecasting Attendance, Growth, and demographic information for potential new theatres- Provide marketing analysis through Google Analytics

- Team leader responsible for managing over $1 billion in revenue; lead a team of 7- Process all manual, PDF and electronic Box Office documents- Reconcile all daily cash receipts payments for domestic deposits and apply to appropriate billing items- Perform theatre audits looking for gross discrepancies and compliance with the Master Licensing Agreement, resulting in over $10 million in additional revenue- Complete ad-hoc data analysis as needed to the SVP, & President of Distribution- Outline business requirements for software upgrades- User acceptance testing and staff training for new software

- Business modeling and analysis to support ticket price models - Workflow analysis to support potential software upgrades - Ad hoc reporting through Business Objects and Crystal Reports to support Sales team - Analysis to support upper management for film rental model changes with regards to 3D films - Exploratory analysis to increase revenues within competitive zones - Industry sales forecasting - Data mining using BI tools and SQL

- Developed a new method for execution and delivery of the Cinema Admissions Media project through Cognos Business Intelligence- Create and manage interactive custom reports through Cognos Business Intelligence that are automatically delivered to clients on a daily basis- Analyze correlations between various variables and Box Office grosses- Forecast Box Office Grosses by creating multi-variable regression models - Custom data querying and analysis for clients- Working to improve efficiency of all aspects of the Client Services area of the business

- Classroom instructor for Math 002 and Math 101 classes - Provide assistance to students in need of help for Math 002 and Math 101- Grade College Algebra and Intermediate Algebra examinations